Being in direct contact with talented producers all over the world and understanding the psychology of the dancefloor, the A&R policy of Hypnotica's imprint is to promote both well-known and up-and-coming talent while sincerely believing that the emotions and feelings are the universal language which needs no translation.

The musical genre of the label is encoded in its very name - Hypnotica. Searching for the new, relating the mesmerizing and playing the delectable. Different states, experimenting with genres - from the groovy indie and slick breakbeat to the romantic deep house with a dab of erotic drawn from the melodic depths of techno and intuitively evoking the main elements: Peace, Love, Music.

Hypnotica is the key to the musical universe, so deep and so exciting.