Littlefield Agency
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Welcome back to a new season of Little Talks!
After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull.
First, let’s talk about some new faces! We’re excited to welcome Becca Barnard, stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn’t be more excited to have her on board.
But that’s not all-how could we forget our 24-hour Vegas adventure? To celebrate the new year, the team took a quick but meaningful trip for some awesome team bonding. Obviously, we crush it as a team in the office, but spending a day outside of work as a group adds a whole new layer to our dynamic. Keep an eye on our LinkedIn and Instagram for some Vegas highlights!
And if that wasn’t enough, (told you it's busy over here at LA) the main topic: Sam and Chris Kizer’s Miami trip for the MAGNET media conference. MAGNET is a CEO network where Sam is serving as Chairman this year. They spent six months planning, and it paid off with a flawless, successful event. We’re so proud of the work they’ve put in to make it all happen!
Happy New Year from all of us at Littlefield Agency! Don’t miss next week’s episode, where the gang talks about the rise of podcasts as a LEGIT engagement channel for B2B brands.
-Brandon, Brenda, Claudia, Sam & Roop
CHAPTERS
0:00 - Intro
7:06- MAGNET Media Conference
Smash that subscribe button above, or find us on your favorite service here: littlefieldagency.com/little-talks-podcast/
มุมมอง: 12

วีดีโอ

Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing
มุมมอง 9121 วันที่ผ่านมา
In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlinin...
Marketing to a blue-collar B2B audience
มุมมอง 12528 วันที่ผ่านมา
This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining yo...
Lo-fi content FTW: Why simplicity resonates
มุมมอง 52หลายเดือนก่อน
This week, we’re diving into a buzzword that’s been making waves in marketing circles-lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity-think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audience...
Chelsea talks B2B trade shows
มุมมอง 397หลายเดือนก่อน
She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world. In the end, it's all about getting those leads, ...
B2B marketing during the holidays
มุมมอง 532 หลายเดือนก่อน
While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays. The main take away? Showcase your appreciation for your customers a...
Emails! Emails! Emails! And other musings …
มุมมอง 832 หลายเดือนก่อน
In this week’s Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson’s sessions at HubSpot’s annual marketing conference. The man knows email (and we’ve covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation. Jay’s top...
Is content still king?
มุมมอง 362 หลายเดือนก่อน
Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up orga...
Meet your next customer on TikTok
มุมมอง 392 หลายเดือนก่อน
Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform-TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer. In this episode the gang channels their notes from INBOUN...
2025 Planning: What’s next for B2B marketing?
มุมมอง 703 หลายเดือนก่อน
It’s that time of year again-2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down upcoming trends you should know to build a successful B2B marketing strategy. How do we know these tactics work? Because successful brands are already implementing them. Content marketing will play a huge role in 2025 marketing strategies. Blogs, podcasts, and even short-form v...
HubSpot INBOUND24 recap: Part 2
มุมมอง 643 หลายเดือนก่อน
This week, the Boston trio-Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver-got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference. Joy goes into influencer marketing, where she introduces the concept of “narrative transpor...
HubSpot INBOUND24 recap: Part 1
มุมมอง 483 หลายเดือนก่อน
The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Breeze”-a tool to help marketers tackle complex ta...
INBOUND24 preview: HubSpot's annual marketing shindig
มุมมอง 303 หลายเดือนก่อน
As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marketing trends, harnessing AI in th...
Special Guest: B2B photographer John Amatucci
มุมมอง 754 หลายเดือนก่อน
As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years! In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industrial equipment. He also dives into how AI is shak...
The state of AI in 2024
มุมมอง 754 หลายเดือนก่อน
It's been awhile since we chatted about artificial intelligence. For well over a year now we've seen the pluses and the minuses of this rapidly growing technology, but where do we stand in mid-2024? This week, Roop and Sam talk about where we've been, where we're going and how we use AI for ourselves, and possibly how you might use it for your B2B brand. We also cover new players in the game fr...
How to navigate B2B marketing during an election year
มุมมอง 244 หลายเดือนก่อน
How to navigate B2B marketing during an election year
Is content marketing worth it for B2B brands?
มุมมอง 575 หลายเดือนก่อน
Is content marketing worth it for B2B brands?
Closing the attribution loop for better ROI
มุมมอง 355 หลายเดือนก่อน
Closing the attribution loop for better ROI
Marketers rejoice! Google's cookies live!
มุมมอง 515 หลายเดือนก่อน
Marketers rejoice! Google's cookies live!
Go beyond the Moon with Ditch Witch's Sean Hubbard
มุมมอง 885 หลายเดือนก่อน
Go beyond the Moon with Ditch Witch's Sean Hubbard
Podcasts: The silver bullet of B2B content marketing
มุมมอง 816 หลายเดือนก่อน
Podcasts: The silver bullet of B2B content marketing
Apple’s Mail Privacy Protection mess
มุมมอง 1536 หลายเดือนก่อน
Apple’s Mail Privacy Protection mess
Stretching your B2B marketing dollar
มุมมอง 696 หลายเดือนก่อน
Stretching your B2B marketing dollar
The best week of the year & Google Search’s big leak
มุมมอง 426 หลายเดือนก่อน
The best week of the year & Google Search’s big leak
Unlocking the potential of ChatGPT 4o for your B2B brand
มุมมอง 526 หลายเดือนก่อน
Unlocking the potential of ChatGPT 4o for your B2B brand
Vanderpump Marketing Rules: Part 2
มุมมอง 1127 หลายเดือนก่อน
Vanderpump Marketing Rules: Part 2
Vanderpump Marketing Rules: Part 1
มุมมอง 847 หลายเดือนก่อน
Vanderpump Marketing Rules: Part 1
Finding work-life balance for B2B marketing pros
มุมมอง 387 หลายเดือนก่อน
Finding work-life balance for B2B marketing pros
How to engage your podcast guests as a host (plus Chelsea's back)
มุมมอง 317 หลายเดือนก่อน
How to engage your podcast guests as a host (plus Chelsea's back)
The Fun Menu: Philbrook Museum's Jeff Martin
มุมมอง 468 หลายเดือนก่อน
The Fun Menu: Philbrook Museum's Jeff Martin

ความคิดเห็น

  • @BrianBeck-b9z
    @BrianBeck-b9z 23 วันที่ผ่านมา

    Thanks for the shout out re: Master B2B, Mr. Guyer!

  • @jerryanderson3181
    @jerryanderson3181 3 หลายเดือนก่อน

    Awesome testimony of the people and the lawnmower

  • @davegirgenti
    @davegirgenti 4 หลายเดือนก่อน

    I've worked with John for a decade. He's the best!

  • @mattfarley9993
    @mattfarley9993 4 หลายเดือนก่อน

    Sam and the TOOCH! What a treat.

  • @chiranjibtarafdar9685
    @chiranjibtarafdar9685 5 หลายเดือนก่อน

    Hi, I hope you are well. I saw that your TH-cam videos are very lovely and very helpful. You have enough of the videos but your video is not getting views because there is some problem with your videos. Your SEO score is very poor (0% out of 100)and you need optimization for better results. If you update the videos then the views of the video will increase. If you want you can discuss with me. Thanks

  • @vuufke4327
    @vuufke4327 6 หลายเดือนก่อน

    cookie deprecation means nothing because js/device fingerprint is way more powerful and effective

  • @Tamilanda-un7pr
    @Tamilanda-un7pr 6 หลายเดือนก่อน

    I have been able to reach more inboxes than ever before with FilterBounce is effective verification of tricky domains. The real-time verification API is a game-changer, and the plans starting at just $10 are a no-brainer. If you are looking to improve your email deliverability, FilterBounce is the way to go.

  • @WIXIFIR7X
    @WIXIFIR7X 6 หลายเดือนก่อน

    I have been blown away by the accuracy of FilterBounce is email verification - it is helped me maintain a bounce rate under 1% consistently. The real-time verification API is a huge time-saver, and the affordability at just $10/month is unbeatable. If you are serious about improving your email deliverability, FilterBounce is the way to go.

  • @balabossyt8509
    @balabossyt8509 6 หลายเดือนก่อน

    FilterBounce has helped me maintain a bounce rate under 1% for the past 6 months, thanks to its accurate email verification. The real-time verification API is a game-changer, and the affordability at just $10/month is unbeatable. If you are serious about improving your email deliverability, FilterBounce is a must-have tool.

  • @SILENTBOY-qe8hl
    @SILENTBOY-qe8hl 6 หลายเดือนก่อน

    Mystrika is A/B testing with 26 variations has been a game-changer for my cold email campaigns. The preheaders feature has definitely boosted my open rates, and the AI writing and personalization have helped me stand out from the crowd. If you want to see real results from your cold emailing efforts, give Mystrika a try.

  • @CareenasAdventures
    @CareenasAdventures 7 หลายเดือนก่อน

    So fun to get to sit in on this one!

  • @337923chris
    @337923chris 7 หลายเดือนก่อน

    Guess you havent heard of walker mowers they have the best banging system on the market

    • @rontopping7811
      @rontopping7811 3 หลายเดือนก่อน

      Yes sir walker copied grasshopper. Grasshopper been around alot longer

    • @337923chris
      @337923chris 3 หลายเดือนก่อน

      @@rontopping7811 walker was founded in 1957 grasshopper wasn't grasshopper till 1969 just saying don't know who copied who but grasshopper has not been around alot longer

  • @exploreyourdreamlife
    @exploreyourdreamlife 9 หลายเดือนก่อน

    Your podcast is a fantastic resource for entrepreneurs, and I always find your guests to be engaging and informative. As someone who runs a dream interpretation channel, I'm constantly looking for ways to make my content more relatable to real-world experiences. Scott's mention of the importance of building trust in B2B sales reminded me of the role intuition plays in dream analysis. Do you ever explore the concept of trusting one's gut feeling when interpreting dreams or symbols? While my channel focuses on the hidden messages within dreams, I believe trusting intuition is a key part of the subconscious communication process. I'm always working on making my content more insightful and applicable to viewers' lives. Excited to see who you interview next on your journey to 200 episodes! I've already subscribed and liked your channel. Keep up the inspiring conversations!

  • @billylee2312
    @billylee2312 9 หลายเดือนก่อน

    Great people!! And great mowers

  • @YourDailyHopeandEncouragement
    @YourDailyHopeandEncouragement 10 หลายเดือนก่อน

    Hey! Just discovered your video and it was incredibly insightful. Your advice on standing out in a cluttered email inbox really resonated with me, reminding me of the importance of making meaningful connections. It aligns perfectly with the themes I discuss on my Christian TH-cam channel, where I emphasize the significance of genuine connections and meaningful communication. I've already liked and subscribed to your channel - eager to see more valuable content! Keep up the great work!

  • @ashuelvisndip7534
    @ashuelvisndip7534 11 หลายเดือนก่อน

    Congrats on your 100th guys. Great talking with Scott. I just learnt something, people make connections with people rather than brands, that's very true. I will leave you a like and subscribe, thanks guys, I look forward to learning more from you.

  • @LavaMan60
    @LavaMan60 11 หลายเดือนก่อน

    This is great stuff. Having managed dealer accounts for my brand and others for nearly two decades in the global music industry, it always a challenge, especially in acquiring new dealer accounts for new products. Using a good survey software can be useful tool in bettering relationships with existing dealers. Obviusolusly the right CRM software helps too, but intuitive dealer contacting is key as well, which can only be done if you really "know" your customers. Also key is making dealers experts in the products they sell. Ultimately, we consumers want to buy from the "expert" that has the product that solves or educates customers about their problem(s).

  • @ashritkulkarni9186
    @ashritkulkarni9186 11 หลายเดือนก่อน

    Can you please reduce the introduction part so most of the video can be useful for people

    • @littlefieldtv
      @littlefieldtv 7 หลายเดือนก่อน

      Hit those chapter marks to jump ahead! : )

  • @giorgiomolinari973
    @giorgiomolinari973 ปีที่แล้ว

    Anche io possiedo una macchina come questa e sono molto soddisfatto

  • @kennethbeeler1
    @kennethbeeler1 ปีที่แล้ว

    I’ve had the high lift system for a few years now and own two horses, starting last year I only needed about 4 bails of hay the rest was clippings from my property and the neighbors . Fresh grass all year round. Now I stopped removing the leaf vac system and just got another unit for mowing. So that weekend I purchased a cabin closure because of the severe dust from leaf vacuuming. And I also now have cab heat and LED lighting that’s needed because I mow later in the evening so they have the grass to keep them warm overnight.

  • @TrG-c7k
    @TrG-c7k ปีที่แล้ว

    Great episode 🎉

  • @trentguyer344
    @trentguyer344 ปีที่แล้ว

    I miss Brandon.

  • @janabeamesderfer3401
    @janabeamesderfer3401 ปีที่แล้ว

    "promosm" 😑

  • @trentguyer413
    @trentguyer413 ปีที่แล้ว

    Sam: Are you drinking coffee or spitting tobacco? Spotted at 3:27

  • @trav9390
    @trav9390 2 ปีที่แล้ว

    þrðmð§m

  • @cesarvalle7688
    @cesarvalle7688 3 ปีที่แล้ว

    Grassshopper #1

  • @harolddenton6031
    @harolddenton6031 3 ปีที่แล้ว

    I love tge looks of these mowers. But have never bought one because my closest deer to my Richmond,va area is over a 90 minute drive away in orange,va. You all need a lawncare equipment dealer in the chesterfield,amelia,goochland,Hanover, henrico,New Kent, surry or powhatan county areas. You would sell more of your mowers in our area if folks saw them in action being used cutting properties and leaving a well manicured looking cut of the lawns.

  • @heartland96a
    @heartland96a 5 ปีที่แล้ว

    Has he purchased any attachments since? Would be great to see an update.