In this episode of the Unsensible Podcast, Kimberley and the team discuss the critical elements that can make a brand appear untrustworthy online. We explore various aspects of branding, including visual presentation, clear communication, the importance of photography, attention to detail, and the power of testimonials. The conversation emphasises the need for brands to establish credibility and trust, especially in the B2B tech space, and provides actionable insights for avoiding common pitfalls that can lead to a perception of being a scam.
Chapters
00:00 Introduction to the Podcast and Guests
02:08 Understanding Scams in Branding
04:48 Visual Presentation and Trustworthiness
07:44 The Power of Words in Branding
10:41 The Role of Imagery in Brand Perception
13:34 The Future of AI in Branding
14:24 Introduction to Branding Essentials
15:32 The Importance of Attention to Detail
17:42 Understanding Your Audience
21:39 The Power of Testimonials and Case Studies
24:51 Recap of Key Branding Points
27:45 Execution and Iteration in Branding