Innovation Visual
Innovation Visual
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The Power of HubSpot's Content Hub
Unlock the full potential of HubSpot’s Content Hub with AI-driven tools for marketing efficiency.
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler is joined by MarTech Manager, Chris Watson-James to explore HubSpot’s Content Hub and its powerful AI integration. Designed to replace CMS Hub, this new solution offers an all-in-one platform for website building, hosting, and content management. From Content Remix to AI-driven blog writing, they discuss how this revolutionary tool helps marketing teams achieve more with less while maintaining brand consistency.
Key topics covered in this episode include:
• How HubSpot’s Content Hub enhances website management compared to CMS Hub
• The power of Content Remix for creating omni-channel campaigns efficiently
• How HubSpot’s AI tools assist in blog writing and brand voice consistency
• A comparison between HubSpot Content Hub and WordPress for total cost, performance, and security
• Why personalisation will become essential for marketing success in the future
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
🫶 Enjoyed this episode? Please leave your comments!
Key moments in this video:
00:00 - 00:54 - Introduction to the episode
00:55 - 01:24 - What is HubSpot’s Content Hub?
01:25 - 03:05 - Difference between CMS Hub and Content Hub
03:06 - 06:41 - Recap on core content management features
06:42 - 13:58 - AI tools for personalisation and brand voice
13:59 - 18:10 - The importance of the tools and Content Hub’s key features
18:11 - 25:20 - Content Remix: Creating omni-channel campaigns efficiently
25:21 - 29:00 - Why Content Hub outperforms WordPress
29:01 - 39:50 - Security, performance, and cost: The hidden costs of WordPress
39:51 - 42:05 - Real-world example: Website hacked on WordPress vs. HubSpot's security
42:06 - 48:01 - Top reasons to implement HubSpot’s Content Hub
48:02 - 50:31 - Final thoughts
40:32 - 51:18 - Wrap-up
_______________________________________________________________
About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve their digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website ➞ bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ uk.linkedin.com/company/innovation-visual-limited
Facebook ➞ innovationvis/
Instagram ➞ innovationvis
Twitter ➞ InnovationVis
#HubSpotContentHub #contentmarketing #digitalmarketinganswered #AIinMarketing #ContentCreation #MarketingAutomation #Personalisation #MarketingStrategy
มุมมอง: 1 325

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ความคิดเห็น

  • @johnbee1574
    @johnbee1574 5 วันที่ผ่านมา

    I work at a bakery you won’t beat that.

  • @helenmurray7577
    @helenmurray7577 8 วันที่ผ่านมา

    Really helpful video - thanks for the overview Chris and Tim!

  • @clotildewatson4976
    @clotildewatson4976 8 วันที่ผ่านมา

    Great run through! Thanks guys. This opens up so many opportunities for businesses and means you can absolutely do more with less!

  • @clotildewatson4976
    @clotildewatson4976 25 วันที่ผ่านมา

    Great episode! It's nice to get some practical examples and tips as I agree, eco-anxiety is very real and sometimes prevents you from taking simple steps.

    • @ajfetherstonhaugh
      @ajfetherstonhaugh 18 วันที่ผ่านมา

      So glad you enjoyed it. I agree, I think too many people get bogged down in the weight of how much needs to change to make a business "sustainable" - but you can definitely start with small steps. Thinking holistically of smaller changes everywhere makes it so much more achievable! And from little things, big things grow 🙂

  • @softstone86
    @softstone86 หลายเดือนก่อน

    Thanks for a covering such a hot topic - really interesting take on the current state of AI!

  • @katestaples8524
    @katestaples8524 หลายเดือนก่อน

    A really insightful video, thank you both.

  • @VogueTamara
    @VogueTamara หลายเดือนก่อน

    Excellent video - insightful and topical. Thanks guys.

  • @helenmurray7577
    @helenmurray7577 หลายเดือนก่อน

    Great video! As professionals, we should embrace AI to help us within our role and complement what we do, so we can work on the value adding activities.

  • @adventurepromo
    @adventurepromo หลายเดือนก่อน

    beep ... ... ... ... beep ... ... ... ...

  • @clotildewatson4976
    @clotildewatson4976 หลายเดือนก่อน

    This is such an exciting product! It opens up so many insights to personalise your audience's experience and clearly drives revenue too! Thanks for the episode.

  • @clotildewatson4976
    @clotildewatson4976 2 หลายเดือนก่อน

    Very exciting, lots to uncover from your database. Thanks for the insights!

  • @voguephelps4814
    @voguephelps4814 2 หลายเดือนก่อน

    Super useful thanks guys!

  • @voguephelps4814
    @voguephelps4814 2 หลายเดือนก่อน

    excellent video - great insights. Thanks for sharing. Useful to hear about your experience, Fran :)

  • @clotildewatson4976
    @clotildewatson4976 2 หลายเดือนก่อน

    Thanks Fran for sharing your story. Some great tips and things to think about. I can't wait to implement some of these!

  • @oliviaroper4017
    @oliviaroper4017 2 หลายเดือนก่อน

    Some great insights! Thanks for this!

  • @oliviaroper4017
    @oliviaroper4017 2 หลายเดือนก่อน

    Great tips thank you!

  • @oliviaroper4017
    @oliviaroper4017 2 หลายเดือนก่อน

    This is fascinating. Really interesting watch 👌🏻

  • @drjoannabutler5862
    @drjoannabutler5862 3 หลายเดือนก่อน

    Great episode, thank you Innovation Visual

  • @softstone86
    @softstone86 3 หลายเดือนก่อน

    Great episode, really interesting thank you!

  • @clotildewatson4976
    @clotildewatson4976 3 หลายเดือนก่อน

    Thanks for this great episode! It's fascinating to learn about how it works and so helpful to then understand how to use AI and machine learning correctly!

  • @acethe3rd3
    @acethe3rd3 3 หลายเดือนก่อน

    So good!

    • @innovationvisual333
      @innovationvisual333 3 หลายเดือนก่อน

      Thanks for sharing your feedback - glad you enjoyed this episode!

  • @clotildewatson4976
    @clotildewatson4976 3 หลายเดือนก่อน

    Thanks for having me! It was a great discussion 🙂

  • @helenmurray7577
    @helenmurray7577 3 หลายเดือนก่อน

    Really insightful video!

  • @voguephelps4814
    @voguephelps4814 3 หลายเดือนก่อน

    Great video, thanks Clotilde for your insight. Really useful!

  • @helenmurray7577
    @helenmurray7577 3 หลายเดือนก่อน

    Super interesting and really shows how product placement in Hollywood is thought through to the minor details!

  • @clotildewatson4976
    @clotildewatson4976 4 หลายเดือนก่อน

    What a fascinating world and thinking about it in terms of long term investment is also a great insight that I never considered.

  • @michaelkneidinger9530
    @michaelkneidinger9530 4 หลายเดือนก่อน

    Great explanation, but mssing server-side tracking for an enhanced first party data stream

  • @drjoannabutler5862
    @drjoannabutler5862 4 หลายเดือนก่อน

    Such an interesting podcast, especially around product placement, as connecting with the audience is always difficult and changes so rapidly. Great ideas, thank you.

    • @innovationvisual333
      @innovationvisual333 3 หลายเดือนก่อน

      Thanks for sharing your feedback Jo!

  • @katestaples8524
    @katestaples8524 4 หลายเดือนก่อน

    Thanks for this video - excellent tips!

  • @katestaples8524
    @katestaples8524 4 หลายเดือนก่อน

    Really insightful!

    • @innovationvisual333
      @innovationvisual333 3 หลายเดือนก่อน

      Thanks for your comment Kate, glad you found it helpful!

  • @voguephelps4814
    @voguephelps4814 4 หลายเดือนก่อน

    Great insight, thank you!

  • @clotildewatson4976
    @clotildewatson4976 4 หลายเดือนก่อน

    Great video and thanks for the great tips on personalisation and segmentation. It's such a great way of understanding your customers better.

  • @clotildewatson4976
    @clotildewatson4976 4 หลายเดือนก่อน

    Thanks for these great tips. Completely agree on the competitor comments, it's interesting to look at what they're doing but don't copy them blindly. Love the idea of being the leader that gets copied rather than copying others 🙂

  • @clotildewatson4976
    @clotildewatson4976 5 หลายเดือนก่อน

    Thanks for this super interesting discussion. Lots to take in but the VUCA framework is definitely useful.

    • @innovationvisual333
      @innovationvisual333 5 หลายเดือนก่อน

      Thank you for your comment - pleased you found the discussion insightful!

  • @drjoannabutler5862
    @drjoannabutler5862 5 หลายเดือนก่อน

    Very helpful information about VUCA. First time I’ve head about it and made me consider how business needs to respond in the current climate

    • @innovationvisual333
      @innovationvisual333 5 หลายเดือนก่อน

      Thanks for your comment. Glad you found the video helpful!

  • @clotildewatson4976
    @clotildewatson4976 5 หลายเดือนก่อน

    Thanks for this, super useful! I feel like many organisations don't realise the importance of setting goals. It helps with so many aspects of the business and makes things so much smoother!

  • @brianna.givens
    @brianna.givens 5 หลายเดือนก่อน

    The biggest losers in this in my opinion is affiliates and affiliate marketers. Without 3rd party tracking cookies, how will affiliate marketers track their sales? Or how will affiliates attribute sales or conversions to the proper affiliate? I understand the need for advertisers to collect data that helps them better tailor their ads, or for targeting, but there are other ways around that I think.

  • @drjoannabutler5862
    @drjoannabutler5862 6 หลายเดือนก่อน

    Amazing to have the Chancellor of the Exchequer visit us at Innovation Visual in Surrey. Great interview Tim. And thanks to Jeremy Hunt for taking the time and for agreeing to the interview. Jeremy was very pleasant and engaging and really interested in what we were doing as a business.

  • @drjoannabutler5862
    @drjoannabutler5862 6 หลายเดือนก่อน

    Such useful information, thank you

  • @clotildewatson4976
    @clotildewatson4976 6 หลายเดือนก่อน

    100% agree with being on the right channels. Being there when your prospects are comparing you with competitors is so important and sometimes gets forgotten. On the simplification, I think it has to be done at the right time, like Jonny said, your blog can be complex but your product page needs to convey a simple message to help people make the decision. Thanks for the tips! Really interesting!

  • @javiergonell8569
    @javiergonell8569 6 หลายเดือนก่อน

    Great video. Thanks for sharing 👏

  • @clotildewatson4976
    @clotildewatson4976 6 หลายเดือนก่อน

    Great video guys! You've made a complex subject easier to understand. There's a lot that goes into it but it's great to see how everything fits together.

    • @innovationvisual333
      @innovationvisual333 6 หลายเดือนก่อน

      Thanks for your feedback, we're glad you found the video useful!

  • @Lauren_A-W
    @Lauren_A-W 6 หลายเดือนก่อน

    Thanks for explaining this topic so well! It was a great video to gain a better understanding of this tactic and how to effectively implement it!

  • @clotildewatson4976
    @clotildewatson4976 7 หลายเดือนก่อน

    Wow this product sounds really cool! Increasing conversion rate by 10-20% can be a game changer for e-commerce so would love to see this in action!

  • @Lauren_A-W
    @Lauren_A-W 7 หลายเดือนก่อน

    Lots of great insights!

  • @voguephelps4814
    @voguephelps4814 7 หลายเดือนก่อน

    Super informative! Great conversation. Thanks guys.

  • @clotildewatson4976
    @clotildewatson4976 7 หลายเดือนก่อน

    Chris and the MarTech team, you're such geniuses! This is a great episode. It's quite a complex process to undertake but you make it so clear. Thanks guys!

  • @softstone86
    @softstone86 7 หลายเดือนก่อน

    Really enjoyed joining Tim to record this one! Hope people find it insightful!

    • @innovationvisual333
      @innovationvisual333 7 หลายเดือนก่อน

      It was a really interesting discussion. Thanks for taking part!

  • @Lauren_A-W
    @Lauren_A-W 7 หลายเดือนก่อน

    Great episode! There’s a lot of considerations when it comes to lead scoring and this video gave me a lot of useful guidance 👍

  • @clotildewatson4976
    @clotildewatson4976 8 หลายเดือนก่อน

    Thanks for this! So many things to think about but it's all about making content that will work for your audience in the end.