What combines a Nickelodeon Theme Park, Coco Melon-based attractions, an aquarium, hundreds of world-class retailers, including a Rent-The-Runway outlet, and what could be the largest indoor waterpark ever? If you are thinking major amusement park, like Six Flags or Disney World, future guests on the show-it may be a surprise to hear we are talking about a mall. THE MALL.
The Mall Of America is the largest shopping and entertainment complex in North America, which just this black Friday weekend alone had half a million visitors. At almost six million square feet, with over 500 stores over 30 million people come from all around the world to visit every year. This place has something for everyone, and to walk us through how it got to this size, we have the Chief Business and Marketing Officer Jill Renslow with us for this episode of The Reboot Chronicles. Join us as we explore how Jill stays at the forefront of change, challenges, and innovation-why she is so passionate rebooting “America’s dream mall"-and what you can learn from it.
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