Learn how to use SPSS output to create charts for your marketing research reports.
This video provides a demonstration of how to transform SPSS output for nominal, ordinal, and interval data into Excel charts that you can upload into a presentation software program.
Please download the following SPSS output file to follow along in the video: drive.google.com/file/d/1TG20ZzyVbNgUiOHvIYWrid2ihiiS8LbL/view?usp=sharing
If you decide that creating charts in SPSS does not allow you to create the look and feel that you desire for your presentation, then I recommend using the output to create charts in Excel. Excel will allow you to edit the font, chart colors, titles, data labels, axis, etc., in ways that SPSS cannot.
To create charts, you will take the frequency tables from your SPSS output and use them to create charts in Excel. Watch more to find out how.
TIMESTAMPS
00:00 Transforming SPSS Output into Excel
00:12 Charts from Multiple Response Nominal Data
01:24 Charts from Nominal Data
03:41 Charts from Ordinal or Interval Data