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lipservice world by Sonia Elyss
United States
เข้าร่วมเมื่อ 20 ธ.ค. 2023
Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.
Latina Beauty Creators Rising: Hilda Franco's Journey from Micro Influencer to Sephora Partnership
In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide.
Highlights include:
-Hilda's unexpected journey into content creation and finding her niche
-The power of authenticity and embracing cultural identity in the beauty space
-Behind-the-scenes details of Hilda's recent Sephora collaboration
-Navigating brand relationships as a micro-influencer
-Balancing a 9-to-5 job with a blossoming content creation career
-The importance of community and supporting fellow Latina creators
Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.
Highlights include:
-Hilda's unexpected journey into content creation and finding her niche
-The power of authenticity and embracing cultural identity in the beauty space
-Behind-the-scenes details of Hilda's recent Sephora collaboration
-Navigating brand relationships as a micro-influencer
-Balancing a 9-to-5 job with a blossoming content creation career
-The importance of community and supporting fellow Latina creators
Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.
มุมมอง: 16
วีดีโอ
From Instagram Stories to Bora Bora: Michelle York's Beauty Creator Journey | EP 22
มุมมอง 1021 ชั่วโมงที่ผ่านมา
Join Sonia Elyss and rising beauty content creator Michelle York as they dive into the thrilling world of social media stardom on this episode of lipservice podcast. 🔥 In this episode: - Michelle's unexpected rise from casual Instagram user to TikTok sensation - The secret sauce of authenticity in content creation - Exclusive behind-the-scenes of the coveted Tarte Bora Bora trip - How to build ...
Building a Paid Beauty Creator Community: Behind the Scenes of highgloss Launch | Ep. 2
มุมมอง 1421 ชั่วโมงที่ผ่านมา
Join Sonia Elyss, a beauty as she takes you behind the scenes of launching highgloss, a premium membership for beauty content creators! 🚀💄 In this episode, you'll discover: - The evolution from free community to paid membership 📈 - Insider details on planning live sessions and exclusive content 🎥 - Strategies for pricing and member benefits 💰 - Sneak peek into team meetings and consultant calls...
Behind the Scenes: Building a Paid Beauty Creator Community | From Free to Premium
มุมมอง 4114 วันที่ผ่านมา
Attention beauty lovers! 💄✨ Join Sonia Elyss as she takes you behind the scenes of transforming her community, lipservice, into a premium membership program. If you've ever wondered what it really takes (the work & the financial investment) to launch a new business, you'll love this episode. In this video, you'll discover: Challenges of scaling a community 📈 Insider tips on creating value for m...
Holiday Season Pitching Tips for Beauty Content Creators: How to Land Brand Partnerships
มุมมอง 7621 วันที่ผ่านมา
Attention beauty content creators! Learn insider tips on how to effectively pitch holiday partnerships to brands. In this episode, Sonia Elyss shares her decade of industry experience to help you create successful pitches, build relationships with brands, and stand out in the crowded beauty space. Discover why timing is crucial, how to craft the perfect email, and when you should (or shouldn't)...
Top Mistakes Beauty Content Creators Make & How to Fix Them | Ask A Beauty Marketing Expert
มุมมอง 1828 วันที่ผ่านมา
In this episode of Car Makeup, beauty marketing consultant and creator mentor, Sonia Elyss reveals the most common mistakes she sees new creators make, and shares actionable advice on how to grow your audience authentically. Learn tips on avoiding "guru noise", managing discouragement, and focusing on the right metrics to measure success. Plus, get Sonia's insights on how to effectively collabo...
How to Monetize Your Instagram with Just a Few Thousand Followers | Beauty Creator Tips
มุมมอง 20หลายเดือนก่อน
Ready to start making money on Instagram and TikTok, even with a small following? In this episode, Sonia Elyss, a seasoned beauty marketing specialist with over a decade of experience in the influencer industry, shares insider tips on how beauty content creators can monetize their social media profiles. Whether you're just starting out or looking to refine your strategy, this video is packed wi...
Instagram Profile Audit for Content Creators: Boost Engagement & Grow Your Following!
มุมมอง 14หลายเดือนก่อน
🧐 Is your Instagram profile working for or against you? In this episode, we're diving deep into the essential steps every beauty content creator needs to take to audit their Instagram profile for maximum impact! 💄 What You’ll Learn: Bio Makeover: How to craft a bio that instantly grabs attention and tells your story. How to use SEO to make sure you are appearing in related search and how to get...
🔍 Instagram Audit for Beauty Content Creators | Boost Your Beauty Brand with Expert Tips! 💄✨
มุมมอง 51หลายเดือนก่อน
Are you a beauty content creator looking to elevate your Instagram game and attract more followers? Join me as I sit down and use my decade worth of influencer marketing experience to conduct a live audit of an Instagram account from one of our community members. What You’ll Learn: Profile Optimization: Discover how to create a captivating bio, profile picture, and SEO optimized profile that wi...
How to Beat Imposter Syndrome as a Beauty Content Creator with @amandafrisch
มุมมอง 6หลายเดือนก่อน
How to Beat Imposter Syndrome as a Beauty Content Creator with @amandafrisch
How To Build A Beauty Product Business Without The Risk
มุมมอง 72 หลายเดือนก่อน
How To Build A Beauty Product Business Without The Risk
The Key to Effective Negotiation & Communication with Rachel Anise @beautyprofessor
มุมมอง 142 หลายเดือนก่อน
The Key to Effective Negotiation & Communication with Rachel Anise @beautyprofessor
Showing Up As Your Authentic Self and Living Life Online with Krysten Wags (@krysten_wags)
มุมมอง 52 หลายเดือนก่อน
Showing Up As Your Authentic Self and Living Life Online with Krysten Wags (@krysten_wags)
5 Questions with Kailey Waskall of @Occupationbeauty & All About Spark Ads on the Creator Hotline
มุมมอง 133 หลายเดือนก่อน
5 Questions with Kailey Waskall of @Occupationbeauty & All About Spark Ads on the Creator Hotline
From Creator to CEO, How Susan Yara Sees the Influencer Marketing Industry
มุมมอง 9813 หลายเดือนก่อน
From Creator to CEO, How Susan Yara Sees the Influencer Marketing Industry
Five questions with @elenaduquebeauty and Lipservice Creator Hotline
มุมมอง 83 หลายเดือนก่อน
Five questions with @elenaduquebeauty and Lipservice Creator Hotline
How To Roll With The Punches and Evolve As A Content Creator with Evelyn Brown
มุมมอง 73 หลายเดือนก่อน
How To Roll With The Punches and Evolve As A Content Creator with Evelyn Brown
Carving Out A Niche After 30 years in Beauty with Leah Hundsness of Maxine's Revenge
มุมมอง 263 หลายเดือนก่อน
Carving Out A Niche After 30 years in Beauty with Leah Hundsness of Maxine's Revenge
Content Creator Strategy at Violette_FR with Diane Saw
มุมมอง 184 หลายเดือนก่อน
Content Creator Strategy at Violette_FR with Diane Saw
Sonia! This is SO helpful! Going to schedule some holiday pitches this weekend 🥰 I love your advice and I have to say, you’re SO well-spoken!
Great episode
so like this got randomly recommended on my feed and after seeing she only has 4k followers on tiktok and 2k on Instagram, my question is where the audience/customers is supposed to come from
Good question! Actually something I was most insecure about myself. Most of my contemporaries have much larger followings but that doesn't necessarily mean conversion or that everyone following them is in their target market. I have dedicated 2 years to growing a very engaged community already, 250+ members and I'd say about 70% of my social following is my very specific target market, so I see most of the customers coming from there, then others coming from social or via recommendation. I don't see the paid membership as having 1,00+ members and I'm totally fine with that as I want to make a bigger impact on a smaller number of people to start. Right now my first goal is 25-50 members!
I would love a breakdown of starting from the beginning. Like building from zero. What's the best thing to focus on and how? What are some crucial things to know as you start having brands reach out. Like a how to.
Great Q! so you'd like a video dedicated to let's say "the first year as a creator"? I can do that!
OK, so I've been a somewhat quiet member of the Geneva community and haven't really had the time to dedicate to figure out how it all works, but now I am really into this and want to set aside the time to really "catch up" and participate for what this community is. Thank you for doing this. You really have created something really special.
Oh you are so kind for saying so! Yes the hardest thing is to "train" yourself to use the app but once you do I promise it is so helpful!
I love Geneva! So easy to use my fellow Creators! I love hearing your backstory
Thank you! Appreciate you being such a great member of the group!
Thank you for the advice!
You’re so welcome! Ty for listening! 💕
So are you saying that people getting a free product and leaving a review will be illegal cuz theirs an incentive/exchange
Essentially yes. I am not the one saying it, these are the new guidelines given by the FTC.
Its been forever since i pitched a brand but i been to nervous but after this video i feel better about it when im ready
Good! Don’t be nervous but be prepared! 💕
I have been so pre occupied I haven’t pitched at all to anyone 😣
I’ve heard that a lot this season! Do everything at your own pace. You’ve got this!
Love seeing u on YT
Ty! Happy to have you here💕
Yass I love this for Karen ! She’s so wonderful and I’m so glad she got this important info
Are you kidding !? 44 min of free content !? This is WILD *pops popcorn, grabs notebook* but honestly I’m stoked to see what you do with TH-cam , this is my favorite platform to learn and engage with creators
Anything for the lipservice crew!
Press on nails ✨💕
Thanks for having me Sonia!
The pleasure was all mine!