In the first episode of Beyond the Spotlight, we interview the famed Ad producer, Poonam Wahi, the force instrumental in making over 200 ads for the past 2 decades! 🚀
Watch as she discusses her success mantra, how her journey started and what advice she has for young producers. 🪄🎥
Poonam Wahi is the Founder and Executive Producer at PWFilms, with over 20+ years of experience. She has previously worked at leading production houses like Chrome Pictures, Equinox Films, OffRoad Films.
She has worked for some of the biggest brands like Pepsi, Mahindra, Happydent, Amazon, Google and Tanishq to name just a few, and has also worked with celebrities like Amitabh Bachchan, Ranveer Singh, Ranbir Kapoor, Alia Bhatt, Deepika Padukone, Akshay Kumar, MS Dhoni and Sachin Tendulkar. 💫
Her international collaborations include working on acclaimed films like "Darjeeling Limited" with Wes Anderson and "The Fall" with Tarsem Singh, showcasing her versatility and global reach in the world of filmmaking. With an impressive portfolio that spans everything from high-octane ad campaigns to heart-warming feature films, Poonam Wahi's legacy is one of creativity, innovation, and unbridled passion.
(00:00) - Precap
(01:05) - Introduction
(02:02) - How did your journey begin?
(07:12) - Overcoming challenges
(10:40) - The world of Advertisement & Movie Industry
(15:00) - The famous "3 Idiots" scene
(21:00) - Learning from the best
(22:30) - Pivot into the advertisement industry
(27:17) - How does an idea become an ad?
(32:00) - "That" famous Happydent ad
(37:00) - Managing work and stress situations
(39:00) - Working with top ad agencies
(43:00) - Giving up is not an option
(49:15) - The world of lights and flashes
(54:00) - Working with Tarsem Antil
(57:00) - Advice to younger generation
(59:00) - Casting in ad films
(01:04:00) - Wrapping up
Connect to Poonam Wahi @ poonam.wahi
Link to Poonam Wahi Films: poonamwahifilms.com/
Connect to Priyanka @ thestyleobsede?hl=en
#adfilm #producer #beyondthespotlight