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Sub Club
United States
เข้าร่วมเมื่อ 12 พ.ค. 2021
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders
On the podcast I talk with Joseph about what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers.
Key Takeaways:
🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big audience.
📈 E-commerce strategies that work for apps on TikTok - E-commerce brands have mastered quick, punchy content on TikTok, and app marketers can adopt similar tactics. Short tutorials, “top 5” lists, and problem-solution demos grab attention fast and build trust.
🚀 Adding viral-ready app features for growth loops - Viral-ready features, like progress trackers or custom shareable visuals, give users a reason to promote the app. Highlighting milestones, achievements, or unique app insights adds a built-in social layer that drives organic growth.
📝 Think like a TikTok producer, not a consumer - Scroll with intention. Save top content by category to keep your ideas fresh and aligned with TikTok trends.
🧪 Testing app ideas and features on TikTok - Test app ideas and features on TikTok with waitlists and concept marketing to validate user interest before building.
About Guest
👨💼 Founder of the Viral App Founders Community, with a background in e-commerce marketing and a keen focus on helping app developers go viral, especially through innovative approaches on TikTok.
📈 Joseph has a deep understanding of viral marketing and influencer strategies, emphasizing the value of working with “micro-influencers” or creators with smaller followings who often drive authentic engagement.
💡 "On TikTok, it’s not about having a huge follower count; it’s about connecting with users through genuine, engaging content. Even a new account can achieve millions of views with the right approach."
👋 Follow Joseph on X → x.com/JosephKChoi
Episode Highlights
[5:12] Leverage with TikTok: Joseph explains why TikTok’s unique “For You” page allows even new accounts to reach massive audiences without needing followers.
[11:35] Influencer shift: Why working with micro-influencers, or creators with smaller followings, can lead to higher engagement and more authentic content for apps.
[18:43] TikTok Shop revolution: Joseph dives into how TikTok Shop’s affiliate model has changed the game for e-commerce, allowing products to reach audiences quickly with creator-driven content.
[24:58] Crafting a viral hook: Apps that create emotional, relatable hooks gain traction, especially when leveraging TikTok’s algorithm to amplify visually appealing content.
[32:12] Power of authenticity: How TikTok users value authenticity over polished content and what that means for brands looking to grow on the platform.
[39:47] AI and content quality: Joseph discusses the intersection of TikTok’s AI and quality content, stressing that no algorithm trick beats a strong story and engaging format.
[45:09] Effective CTAs on TikTok: Best practices for call-to-actions on TikTok, focusing on subtle prompts over traditional “link in bio” strategies.
[53:20] Content inspiration: Joseph’s method of tracking viral content trends and adapting successful formats to keep app marketing fresh and engaging.
Subscribe to the podcast → www.subclub.co
Follow Us:
• David Barnard: drbarnard
• Jacob Eiting: jeiting
• RevenueCat: RevenueCat
• Sub Club: SubClubHQ
Key Takeaways:
🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big audience.
📈 E-commerce strategies that work for apps on TikTok - E-commerce brands have mastered quick, punchy content on TikTok, and app marketers can adopt similar tactics. Short tutorials, “top 5” lists, and problem-solution demos grab attention fast and build trust.
🚀 Adding viral-ready app features for growth loops - Viral-ready features, like progress trackers or custom shareable visuals, give users a reason to promote the app. Highlighting milestones, achievements, or unique app insights adds a built-in social layer that drives organic growth.
📝 Think like a TikTok producer, not a consumer - Scroll with intention. Save top content by category to keep your ideas fresh and aligned with TikTok trends.
🧪 Testing app ideas and features on TikTok - Test app ideas and features on TikTok with waitlists and concept marketing to validate user interest before building.
About Guest
👨💼 Founder of the Viral App Founders Community, with a background in e-commerce marketing and a keen focus on helping app developers go viral, especially through innovative approaches on TikTok.
📈 Joseph has a deep understanding of viral marketing and influencer strategies, emphasizing the value of working with “micro-influencers” or creators with smaller followings who often drive authentic engagement.
💡 "On TikTok, it’s not about having a huge follower count; it’s about connecting with users through genuine, engaging content. Even a new account can achieve millions of views with the right approach."
👋 Follow Joseph on X → x.com/JosephKChoi
Episode Highlights
[5:12] Leverage with TikTok: Joseph explains why TikTok’s unique “For You” page allows even new accounts to reach massive audiences without needing followers.
[11:35] Influencer shift: Why working with micro-influencers, or creators with smaller followings, can lead to higher engagement and more authentic content for apps.
[18:43] TikTok Shop revolution: Joseph dives into how TikTok Shop’s affiliate model has changed the game for e-commerce, allowing products to reach audiences quickly with creator-driven content.
[24:58] Crafting a viral hook: Apps that create emotional, relatable hooks gain traction, especially when leveraging TikTok’s algorithm to amplify visually appealing content.
[32:12] Power of authenticity: How TikTok users value authenticity over polished content and what that means for brands looking to grow on the platform.
[39:47] AI and content quality: Joseph discusses the intersection of TikTok’s AI and quality content, stressing that no algorithm trick beats a strong story and engaging format.
[45:09] Effective CTAs on TikTok: Best practices for call-to-actions on TikTok, focusing on subtle prompts over traditional “link in bio” strategies.
[53:20] Content inspiration: Joseph’s method of tracking viral content trends and adapting successful formats to keep app marketing fresh and engaging.
Subscribe to the podcast → www.subclub.co
Follow Us:
• David Barnard: drbarnard
• Jacob Eiting: jeiting
• RevenueCat: RevenueCat
• Sub Club: SubClubHQ
มุมมอง: 431
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such a good episode, thanks!
It's impossible. You have to sell physical product to use stripe or any other payment method rather than apple's IAP or subscriptions.
Great content and super valuable! 🙏 Can I access the Maslow’s framework/chart somewhere?
Any really successful delighter inevitably strives to become just an industry standard after release. So true!
Subcultures
Congrats on your 1000 subscribers.. I clicked the button to roll you over :) Keep up the great work!
Such an underrated channel. Amazing content!
Thank you so much for this episode. Amazing insights and frameworks.
how can you even think about “ethics” when apple/good are mafia bosses taxing you 30% on top of your likely 30-40% income tax. 😂
Great stuff! Any suggestion for services that can create web2app flows for a business? As always, getting roadmap space in a big company might be a challenge?
Great podcast, I was wondering if I should go web app or mobile app, this podcast came at the right time 😊
Thanks for the podcast, but what's the irony that I can't find your guest's homepage when I search for it..."Search Ads Optimization" "Dilip".. can't find anything..
Great content ! Love to see some content related to Android for once :)
Great talk. It'd be really interesting to have an episode dedicated to creating and running subscription via PWA for mobile instead of native apps. Existing Apple tax makes it unsustainable for many businesses to use a native app. Math just doesn't work when 30% of the revenue is stripped before a company even covers expenses. So, PWA is the alternative way to go. Maybe it's better to have 30% fewer users but have more control and keep 30% of the revenue. So, it'd be really interesting to watch an episode all about creating and managing PWA on mobile.
Thanks for the great information
Man, you had one of the best marketing guys out there and you turned the show into the meta ads history lesson :)
Awesome episode. Regarding the feature request it would also be awesome to not only have a checkbox for renewal or not but also to see if this is a resubscribe, which means the user had a subscription in the past, canceled it and now resubscribed. This would help a lot to see how the actual retention is for travel apps like mine where users come back each year.
WHAT?
germans are sexy!
Best episode yet! Sebastian is an amazing builder!
Thanks for the kind words, Mike ❤
Sebastian's such an inspiration! 👏
Thank you for saying that, Jack ❤
You guys are totally awesome! Thank you, thank you , thank you!!!
One of the best interviews about app growth and marketing
Learnt something today! 💯 i should build something too
Let's go 🙌
Let’s go, love Seb!
Hi very helpful video. But my question is does this only applies for iPhones? What if someone has a droid. I have an iPhone and I’ve always run my ads from my phone. But what if I log in to my account using a Droid, will the 30% charge still be applied?
the turkish dev shops have mastered the black hat (look at the gpt apps, cleanup etc )
Was so much fun having this conversation with you
It was really great, thanks. As an app created I have new things I will think about.
Do you have the link to the whitepaper? Thanks!
Really cool interview, thank you
Whatever happen to the android store? And not Google playstore .
I have listened to 20 or so episodes on Spotify and I thought if there videos available. So good, the channel exists here as well. It is good to see your faces
Any plans to coming to India?
Congratulations Ramit it's very knowledgeable n commendable podcast Proud of you
Great point at 38:00 about learning reality and levers of change, fully agree
How do you know roas if you don’t even have reliable attribution?
The actual threshold for SKAN 4.0 on Meta is 20 conversions (post backs) to get 97% confidence. If you wanna get 100% confidence you’ll need 120+ post backs. From AppsFlyer SKAN 4.0 research.
Thanks so much super value content
Thank you for such valuable insights
Great Episode!! I strive to have a "fail" like that. And of course, I'm in the midst of a "Big App Launch". Ahhhhh....
David you are a legend. That launch was far from a fail and this talk is so useful. Stepping back from the coalface and having a debrief like this is something we should all do.
Great episode guys! When can we expect to see the 2024 PDF? Anxiously hitting refresh :) Looking forward to diving in!
You forgot "First!" 😅 We're about an hour away!
Aaron: great video. would love to chat.
Great conversation! Thanks for sharing the MySwimPro story, David!
Thanks for sharing our MySwimPro story, David! Awesome interview, Fares :)
Thanks for having me on the show, David! Happy swimming :)
1. is it still 30% in 2024? 2. if apple takes 30% out of 1000 which ends up being 300. then when it comes to the IRS how much and which amount will they tax you on, the 700 after apples cut or the 1,000?
Would be outrageous if it's the whole 1,000, cause only 700 arrives in your bank account as revenue
@@Planetside2Simon8989does that mean that the IRS will take their cut/% from the $700 then?
@@Planetside2Simon8989 irs taxes on income, not on revenue.
No. Thats not how taxes work. Most likely the irs would class that as wither an expense or a transaction. I know in the uk you get a rebate for tax you pay on stuff that isnt taxable.@DamienFuentes
Paul G!🙌
Awkward being the only comment here, but this interview hit pretty close to home. First, I am a software engineer. Second, I am a person who uses these apps, because my son's mon and I are separated. Here's where I will start. The big 3 apps in this space are all bad. They barely work and it seems like all 3 of them hired 3rd party devs to make their app, then they just shipped it and collect money. Whatever. Some folks do that and that's their business, but all 3 big fish in the space have so many bugs and lackluster customer service teams. Discussing that they should have charged more up front means that I straight up would have never went with TalkingParents. So go ahead and charge more so you can lose customers. We're parents, not your piggy bank to tell us you made some great new feature (which sucks and doesn't even help me) and you want more money? Get outta here, lol. I'll reiterate...I'm a parent and I don';t wanna be on your software to begin with. When you want to do what OurFamilyWizard did, which is add "Tone Meter", which is so incredibly simple to do in code, and then decide you have more value and should charge more...it's just greed. Those things should be free. Reach more families. I think this is sad from TalkingParents... Hearing him talk on the software engineering side of things was the worst part of this. They cut corners, used 3rd party services to bandaid their product together, and then said "Oh no! It's costing us more money!". Well yeah....You cut corners. You should have hired engineers who could build it in-house. This app has me so fed up that I'm building my own to compete, because these folks aren't addressing our issues as parents who are separated.