Scope3
Scope3
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The Global Media Sustainability Framework in 15 minutes
Scope3 CEO Brian O'Kelley provides a 15 minute explainer on the first version of the ad industry's Global Media Sustainability Framework (GMSF). If you want to follow along, download the official framework here first: wfanet.org/sustainability-framework-download
มุมมอง: 168

วีดีโอ

Scope3: Getting to Always-On Emissions Measurement with GARM Standards
มุมมอง 653 หลายเดือนก่อน
The advertising industry wins when emissions measurement is a default metric and optimizing for sustainability is a core competency. Scope3 helps with compliant solutions that support the GARM standard and optimize for improvement.
Scope3: Intro to the GARM Sustainability Framework
มุมมอง 603 หลายเดือนก่อน
Learn about the new GARM Media Sustainability Framework for measuring carbon emissions in advertising - what it is today, how it was created and what it can do for our industry.
From an Idea to an Imperative: Getting Ready for Emissions Measurement Standards in Advertising
มุมมอง 4023 หลายเดือนก่อน
Over the past year, Ad Net Zero and WFA's GARM have spearheaded a groundbreaking initiative aimed at introducing sustainability standards into digital advertising. Through a collaborative industry effort, they’ve introduced a draft framework that sets the stage to help power the industry’s shift towards swift, practical, and impactful decarbonization. In this webinar, Scope3 CEO Brian O'Kelley ...
A Year in Review: 2023 at Scope3
มุมมอง 1049 หลายเดือนก่อน
Thank you to all of our partners for making 2023 a memorable year! Before resetting for 2024, enjoy this video recap of all that we accomplished together.
Scope3 CSP Feature: View as a seller
มุมมอง 18910 หลายเดือนก่อน
The Scope3 Collaborative Sustainability Platform (CSP) visualizes sustainability information for every website, mobile app, and tech provider in the digital media supply chain. This is a video explainer of the 'view as a seller' feature in the CSP. "View as a seller" shows supply path insights by seller for a detailed understanding of an individual seller's carbon emissions. For publishers, it'...
Life at Scope3
มุมมอง 67111 หลายเดือนก่อน
Wonder what it's like to work at Scope3? A few ScopeThreeps share why they joined the team and offer a glimpse into their experience working at the company. For more details on life at Scope3 and for a list of open roles, check out our careers page here: scope3.com/careers
Decarbonizing Media and Advertising: GumGum’s Story
มุมมอง 282ปีที่แล้ว
In this interview with GumGum’s EVP of Global Platform and Strategy Operations Adam Schenkel talk’s about the company’s progress to decarbonize, why sustainability matters to GumGum, and how and why they’re working with Scope3 to measure and reduce the emissions footprint of their digital advertising.
Brian O'Kelley at Next Level Climate Summit (Cannes 2023)
มุมมอง 57ปีที่แล้ว
Brian O'Kelley at Next Level Climate Summit (Cannes 2023)
Scope3 @ Cannes 2023
มุมมอง 82ปีที่แล้ว
The sustainability conversations at Cannes in 2023 focused on action. From the hills of Cannes with Mastercard and Beet TV to the coast with Microsoft, Samsung Ads, OpenX and more, Scope3 had conversations throughout the week about how the industry is collaborating to reduce our carbon footprint. Watch this recap of Scope3 at Cannes to hear about the progress, action and results we've started t...
Scope3 Product Summit EMEA 2023
มุมมอง 62ปีที่แล้ว
The Scope3 Product Summit brought together a collective of customers and partners across the EMEA media and advertising industry on March 23, 2023. We shared our roadmap and vision for the next phase of Scope3 and sustainable advertising, and also got to hear from our customers how we can help them on their own sustainability journeys.
Scope3 Product Summit New York 2023
มุมมอง 124ปีที่แล้ว
The Scope3 Product Summit brings together a collective of customers and partners across the US media and advertising industry. Enjoy these highlights from the event.
Introducing Climate Shield by Scope3
มุมมอง 807ปีที่แล้ว
Scope3's Climate Shield is an industry-first solution providing advertisers with a turnkey way to reduce the carbon footprint of digital advertising by automatically blocking high emissions ad inventory considered ‘climate risk.’

ความคิดเห็น

  • @TheLilHermit
    @TheLilHermit 2 หลายเดือนก่อน

    I love how you simplified a fairly complex process. Thank you

  • @lonniem397
    @lonniem397 11 หลายเดือนก่อน

    Promo'SM 🌺

  • @philbd3275
    @philbd3275 ปีที่แล้ว

    Unless advertisers change their campaign message to “don’t buy me”, that's adtech optimization not carbon footprint reduction.