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In planning and developing the R35 GT-R as the "playing manager," Kazutoshi Mizuno incorporated unique advanced technology and know-how, as well as innovative marketing plans and brand strategies that he had cultivated on his own. However, the fundamental essence of the GT-R has not been disclosed to the media, let alone to Nissan's stakeholders. This decision was made because he had determined not to disclose it to the public until its value had been proven in the market, more than 10 years after its launch. "If the market evaluation or judgment had been negative, I would have taken all the secrets with me to my coffin," according to Mizuno.
And now, after more than 15 years, the markets have given their thumbs up, and Mizuno has decided the time is right. This book is like no other for R35 GT-R users, enthusiasts, and engineers who will influence the future. Authored by the very man responsible for the car's creation, the text effectively communicates the distinctive narratives associated with the development of this multi-purpose supercar. It includes insights into "advanced and unique original technologies, the philosophy of Monozukuri and conceptual origin, as well as the thought process and pathway to conceptualization."
Some examples of untold stories. Why is the R35 GT-R faster than the Porsche 911 Turbo S from 0 to 100 km/h or around the Nürburgring racetrack, even though it has 10 fewer horsepower and is 100 kg heavier? Why do so many drivers survive unscathed after crashing into a wall at speeds of 200 km/h? How was it possible to establish a world-class brand in such a short period of time with zero advertising budget?
The author has refrained from publicly discussing these distinctive philosophies, insights into the essence of things, and technologies.
This book is authored by "Mr.GT-R" for owners who adore their GT-Rs. This book serves as the “bible” for the R35 GT-R, revealing numerous untold stories in a format that resonates with the actual car.
For more information and to order the book, please click below.
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