The latest episode of The PrintPod delves into the profitability of small-value print jobs, using the persona of ‘John the Plumber’, to illustrate challenges and solutions for print service providers (PSPs).
Infigo Head of Customer Experience, Greg Young, returns to the series, to share his insights into leveraging web-to-print technology. He discusses how to turn infrequent, small-scale print customers into profitable, long-term business opportunities.
𝐁𝐨𝐨𝐤 𝐚 𝐟𝐫𝐞𝐞 𝟏-𝐭𝐨-𝟏 𝐝𝐞𝐦𝐨
Discover how we have helped our customers increase profitability, reduce costly manual touchpoints by 28%, and become even more efficient with our integrated e-commerce web-to-print solution. Get in touch today for your free demo.
Website: www.infigo.net
Book a demo: www.infigo.net/book-a-demo
Contact us: www.infigo.net/contact-us
𝐅𝐨𝐥𝐥𝐨𝐰 𝐮𝐬
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00:00 John the Plumber Introduction and Episode Overview
02:13 The Concept of "John the Plumber"
09:12 Building Sticky Customer Relationships
14:17 Profitability in Small Value Jobs
19:21 The Touchpoint Challenge
21:38 Talking Infigo Partners
25:12 The Shared Storefront Approach
27:46 Ad Break
29:04 The Role of Dedicated Storefronts for Large Customers
32:01 Community and Industry Events
33:24 Sustainability Initiatives with Infigo-Eco
38:01 Infigo Engage
42:00 Infigo's 2024 Events
49:55 Greg Young's Role Change and Outlook