What’s holding your business back-strategy, culture, or leadership? This video unpacks a six-step framework to uncover gaps and create transformation.
🔑 Operationalize Your Brand Assessment: bit.ly/4gWqg9W
Discover the ADDAPT Framework, a six-step process to align your business foundation with your brand and inspire better decisions, stronger teams, and loyal customers. This video dives into the critical connection between brand strategy and culture development, showing how they work together to transform your business. I reflect on the lessons from 2024, how to reconnect with the heart of your work, and why leadership plays a vital role in driving authentic growth.
🦄 NEWSLETTER: bit.ly/3E1OaSQ
A newsletter for founders, leaders, and entrepreneurs who give a damn about being different. Subscribe for strategies that empower leaders and entrepreneurs like you to build impactful brands, develop strong cultures, and inspire lasting success.
🔌 Connect with me on LinkedIn: www.linkedin.com/in/abrianajohnson/
👩🏾‍🌾 About Abriana
Abriana Johnson, MHS, is a brand strategist and founder of Black Unicorn Creative, a brand + culture consulting firm providing leaders with strategy and support to operationalize their brand and transform their business.