Design Theory
Design Theory
  • 97
  • 16 621 605
Why Some Designs Are Impossible to Improve: Quintessence
💻 Thanks to Opera for sponsoring this video! Get a browser that’s literally better at everything, download Opera today: opr.as/Opera-browser-designtheory
Become a patron of my channel: www.patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: john_mauriello
Follow my Instagram: mauriellodesign
Follow me on LinkedIn: www.linkedin.com/in/mauriellojohn/
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com/
Check out Technology Connections, the guy who reviewed the toaster: th-cam.com/video/1OfxlSG6q5Y/w-d-xo.htmlsi=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): th-cam.com/video/3FMNUpFhsz4/w-d-xo.htmlsi=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: text.is/0K1Z
มุมมอง: 319 245

วีดีโอ

How Governments Use Design & Propaganda to Control You
มุมมอง 524K2 หลายเดือนก่อน
Head to hensonshaving.com/designtheory and enter code "designtheory" at checkout to get 100 free blades with your purchase! Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail These were the two main sources I used when researching this video (I also referenced several other sources, which ...
Eastern & Western Design: How Culture Rewires The Brain
มุมมอง 1.1M6 หลายเดือนก่อน
Go to ground.news/designtheory to know where your news is coming from. Sign up or subscribe before Oct 15, 2023 for 30% off unlimited access. Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail These were the two main sources I used when researching this video (I also referenced several oth...
Minimalism is Getting Absurd: Updating Dieter Rams' 10 Principles
มุมมอง 725K9 หลายเดือนก่อน
Download Shapr3D for iPad, macOS, & Windows: www.shapr3d.com/download? to get 10% off with code "DesignTheory10" Support me on Patreon: www.patreon.com/JohnMauriello Check out the Design theory merch @ designtheory.store/ Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: bit.ly/335vsq...
How Brands Use Design & Marketing to Control Your Mind
มุมมอง 2M9 หลายเดือนก่อน
Get your Ekster wallet @ shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout! Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though: "Influence" by Robert Cia...
Why Are Designers & Creatives Elitist Jerks?
มุมมอง 818Kปีที่แล้ว
Why Are Designers & Creatives Elitist Jerks?
I Designed Sunglasses With a $200,000 3D Printer & AI
มุมมอง 108Kปีที่แล้ว
I Designed Sunglasses With a $200,000 3D Printer & AI
Why Society Hates Creative People (And What To Do About It)
มุมมอง 1.1Mปีที่แล้ว
Why Society Hates Creative People (And What To Do About It)
How One Designer Saved Tesla From Bankruptcy TWICE
มุมมอง 177Kปีที่แล้ว
How One Designer Saved Tesla From Bankruptcy TWICE
What Our Utensil Designs Say About Our Culture
มุมมอง 365Kปีที่แล้ว
What Our Utensil Designs Say About Our Culture
Will Artificial Intelligence End Human Creativity?
มุมมอง 961Kปีที่แล้ว
Will Artificial Intelligence End Human Creativity?
Why Modern Car Designs Are So Visually Complex | Q&A w/ Pro Designer
มุมมอง 349Kปีที่แล้ว
Why Modern Car Designs Are So Visually Complex | Q&A w/ Pro Designer
Why Design in the 1980s Looked So Weird & Why It’s Relevant Today
มุมมอง 204Kปีที่แล้ว
Why Design in the 1980s Looked So Weird & Why It’s Relevant Today
Why Companies Can't Design Sustainable, Eco-Friendly Products
มุมมอง 1.1M2 ปีที่แล้ว
Why Companies Can't Design Sustainable, Eco-Friendly Products
Is Kanye West a Good DESIGNER? Yeezy Design Analysis
มุมมอง 1.4M2 ปีที่แล้ว
Is Kanye West a Good DESIGNER? Yeezy Design Analysis
How Data Will Drive The Next Big Design Trends
มุมมอง 84K2 ปีที่แล้ว
How Data Will Drive The Next Big Design Trends
Why Do Great Companies Make Bad Products? Design Analysis
มุมมอง 1.3M2 ปีที่แล้ว
Why Do Great Companies Make Bad Products? Design Analysis
Product Design Trends: Spatial Computing Will Change Design Forever
มุมมอง 63K2 ปีที่แล้ว
Product Design Trends: Spatial Computing Will Change Design Forever
Is Design Manipulative? How Evolutionary Biology Shapes Design Trends
มุมมอง 524K2 ปีที่แล้ว
Is Design Manipulative? How Evolutionary Biology Shapes Design Trends
When Designers Copy: Where's the Line Between Remix and Rip-off? Industrial Design Trends
มุมมอง 79K2 ปีที่แล้ว
When Designers Copy: Where's the Line Between Remix and Rip-off? Industrial Design Trends
How to Get an Industrial Design Job by Networking: Episode 4 With Christopher Negrete
มุมมอง 9K2 ปีที่แล้ว
How to Get an Industrial Design Job by Networking: Episode 4 With Christopher Negrete
Form Fundamentals Industrial Design Course TRAILER
มุมมอง 17K2 ปีที่แล้ว
Form Fundamentals Industrial Design Course TRAILER
How I Re-Designed the Traditional Bass Guitar: Industrial Design Process
มุมมอง 554K2 ปีที่แล้ว
How I Re-Designed the Traditional Bass Guitar: Industrial Design Process
2021 Bad Design Challenge Judging: Winners Announced!
มุมมอง 31K2 ปีที่แล้ว
2021 Bad Design Challenge Judging: Winners Announced!
AI Designed this Product: These Tools are the Future of Design
มุมมอง 311K2 ปีที่แล้ว
AI Designed this Product: These Tools are the Future of Design
Nothing Ear 1 Buds Industrial Design Analysis
มุมมอง 39K2 ปีที่แล้ว
Nothing Ear 1 Buds Industrial Design Analysis
This Industrial Design Portfolio Got Him a Job Right Out of School: Ep 3 with Christopher Negrete
มุมมอง 49K2 ปีที่แล้ว
This Industrial Design Portfolio Got Him a Job Right Out of School: Ep 3 with Christopher Negrete
The End of Traditional Industrial Design & Transition into a New Frontier
มุมมอง 156K2 ปีที่แล้ว
The End of Traditional Industrial Design & Transition into a New Frontier
Why All Products Look The Same: Industrial Design Trends
มุมมอง 348K2 ปีที่แล้ว
Why All Products Look The Same: Industrial Design Trends
Why You Need to Learn To Use Gravity Sketch for iPad
มุมมอง 14K2 ปีที่แล้ว
Why You Need to Learn To Use Gravity Sketch for iPad

ความคิดเห็น

  • @mythicalcreature1963
    @mythicalcreature1963 13 ชั่วโมงที่ผ่านมา

    XDXD This video mentioning the rabbit and humane when so many content creators have already destroyed them

  • @nonamenamenonameno
    @nonamenamenonameno 13 ชั่วโมงที่ผ่านมา

    dislike for advertising opera

  • @KetogenicGuitars
    @KetogenicGuitars 14 ชั่วโมงที่ผ่านมา

    The paper clip is so perfect because of its special use case, i.e. ergonomics. The paper clip puts together a short informative package. Such short information packages as 8 pages are things that ordinary people without special memory abilities can effectively assimilate every day in hundreds of thousands of workplaces.

  • @LassetUnsSpielen
    @LassetUnsSpielen 14 ชั่วโมงที่ผ่านมา

    the "worst flaw" of a smartphone is, that you can't (easily) use it with one hand

  • @user-zj3ne5mq2k
    @user-zj3ne5mq2k 14 ชั่วโมงที่ผ่านมา

    Imagine quitting after getting double your normal wages💀. Human Logic at its finest.

  • @catprog
    @catprog 14 ชั่วโมงที่ผ่านมา

    I would say the n64 was the one that introduced the thumbstick in 1996 and then the playstation introduced a 2nd one.

  • @user-zj3ne5mq2k
    @user-zj3ne5mq2k 14 ชั่วโมงที่ผ่านมา

    I honestly have yet to see an officer wielding that baseball bat of a flashlight💀. They just buy their own. That thing is way too long.

  • @thefrub
    @thefrub 14 ชั่วโมงที่ผ่านมา

    You really need a pop filter, this is hard to listen to on headphones

  • @ziniUnderhill-co1ql
    @ziniUnderhill-co1ql 15 ชั่วโมงที่ผ่านมา

    Such an amazingly produced video. The model T section was just so good.

  • @CloudTV_
    @CloudTV_ 15 ชั่วโมงที่ผ่านมา

    Love this video

  • @Bomber389
    @Bomber389 15 ชั่วโมงที่ผ่านมา

    Excellent video.

  • @maxfive2644
    @maxfive2644 15 ชั่วโมงที่ผ่านมา

    Overall I really enjoyed the concept of this video. However, it is ironic that he raves about the design of the iPhone and uses an early model as an example. He even points out the headphone jack without mentioning apple banned the jack on their devices, thus making the design of all cellphones and tablets worse as well as life on crowded planes with people doomscrolling at full volume. 😂

  • @gdgddavid
    @gdgddavid 16 ชั่วโมงที่ผ่านมา

    Might be cool to see a food design video essay from you

  • @billbills2574
    @billbills2574 16 ชั่วโมงที่ผ่านมา

    Everything was impossible until someone did it. Bruce Lee once said, be formless, shapeless like water, now you put water into a cup, and it becomes the cup, you put it into a bottle it becomes the bottle, you put it in a tea pot and it becomes the tea pot. Now water can flow or it can crash, be water my friend.

  • @vjollila96
    @vjollila96 16 ชั่วโมงที่ผ่านมา

    Og PlayStation controller is just a super nintendo controller with added grips and second set of shoulder buttons

  • @markblanch2905
    @markblanch2905 16 ชั่วโมงที่ผ่านมา

    LedLenser is the new king of torches

  • @pmuppuehtemulov
    @pmuppuehtemulov 17 ชั่วโมงที่ผ่านมา

    maga-lite

  • @nemila4904
    @nemila4904 17 ชั่วโมงที่ผ่านมา

    Forgot to talk about pens 🖋

  • @zacharyhenderson2902
    @zacharyhenderson2902 17 ชั่วโมงที่ผ่านมา

    I think the iPhone 4 was the most quintessential phone design, because it was the first one to really incorporate the camera.

  • @amacias2012
    @amacias2012 17 ชั่วโมงที่ผ่านมา

    The reason is because once a company completely corner a market they make damn sure to STAY as the dominant company and squash the competition before they get off the ground.

  • @Nolantrees
    @Nolantrees 17 ชั่วโมงที่ผ่านมา

    Thank you fez

  • @TheSnoopyclone
    @TheSnoopyclone 17 ชั่วโมงที่ผ่านมา

    There a great book that you should read about this. If you’ve followed Sean maelstrom, you would have likely read the book.

  • @Mark_Williams.
    @Mark_Williams. 17 ชั่วโมงที่ผ่านมา

    2019 for your first smart phone? Jeez.

  • @emjae7320
    @emjae7320 18 ชั่วโมงที่ผ่านมา

    Am I the only one who is thirsty when John explains something? 😅

  • @joshuasanderson7359
    @joshuasanderson7359 18 ชั่วโมงที่ผ่านมา

    As someone who types a lot for a living; yes, it was worth learning a new keyboard layout. It really reduced my RSI and also helps me work faster. Give Colemak layout a look if you're interested.

  • @phantomcatprojects8546
    @phantomcatprojects8546 18 ชั่วโมงที่ผ่านมา

    I never thougth bret hart would be teaching design

  • @FreePalestine-1945
    @FreePalestine-1945 19 ชั่วโมงที่ผ่านมา

    Hey does this guy look like that actor?

  • @alicekiller7849
    @alicekiller7849 19 ชั่วโมงที่ผ่านมา

    that was the most valuble 36 min for a while! thank you

  • @CrazyBrosCael
    @CrazyBrosCael 19 ชั่วโมงที่ผ่านมา

    I think another reason why automatic toasters haven’t caught on is that we’re fine enough with needing to pop down toast. Plus most toasters pop up automatically anyways now. Also the headphone-jack was on the top of the IPhone so that you could put it in your pocket, as it was marketed as an all-in-one. A phone, a computer, an IPod.

  • @oggilein1
    @oggilein1 19 ชั่วโมงที่ผ่านมา

    with keyboard layouts, there are absolutely reasons to change it, so there we dont stick with qwerty becaude its perfect, but rather because its the standard everyone has agreed on (with variations like qwertz and azerty borrowing heavily)

  • @sonorangaming4450
    @sonorangaming4450 19 ชั่วโมงที่ผ่านมา

    The keyboard and PS controller arent a great example. Other, better, keyboard configurations exists, we just arent taught about them and the Playstation controller has changed every generation, and i hated the PS4 controller. The xbox controller has changed less. Also, high quality and reliability doesnt make more money for the manufacturer! Cheap and disposable does.

  • @MaverickAus
    @MaverickAus 19 ชั่วโมงที่ผ่านมา

    iFashion is poo

  • @aegisofhonor
    @aegisofhonor 19 ชั่วโมงที่ผ่านมา

    The Sunbeam automatic toaster was in production for over 45 years, only stopping production in the mid to late 90s. They discontinued it mostly because it did not line up with their future product lineups and was one of the last holdouts of their post war products.

  • @Soundy777
    @Soundy777 19 ชั่วโมงที่ผ่านมา

    Went from mindblowing toaster to "why is there a jaguar in the kitchen?" ... absolutely wild ride & utterly phenomenal presentation! Subbed!

  • @EmiArielVRC
    @EmiArielVRC 19 ชั่วโมงที่ผ่านมา

    *in the USA

  • @mrtempertantrum
    @mrtempertantrum 20 ชั่วโมงที่ผ่านมา

    Love this holistic and appreciative yet critical view of tech. Thanks!

  • @MrStelloMEllo
    @MrStelloMEllo 20 ชั่วโมงที่ผ่านมา

    Nail clipper

  • @32Omicron32
    @32Omicron32 20 ชั่วโมงที่ผ่านมา

    sorry but PS1 controller was not the innovation on ergonomics or analogue thumb sticks on the controller. It was steadily getting more ergonomic from NES. Sega Genesis controller I would say was the real innovator released in 1989. Others tried some funky designs but failed. Still 2 years later in 1991 the SNES only rounded the the sides of a rectangular NES controller and added the index finger triggers to the top of edge of the controller. The PS1 released in 1994 in Japan and 1995 in the US (five to six years after genesis) combined the two. Still the analogue controller addition innovation was first on the Vectrex in 1982. Then (re)innovated with the release of the N64 in 1996. The PS dual shock (double analogue thumb stick) was released in 1997.

  • @mgdriver8503
    @mgdriver8503 20 ชั่วโมงที่ผ่านมา

    Drink every time he says Quintessential.

  • @chrisk5651
    @chrisk5651 21 ชั่วโมงที่ผ่านมา

    Does life begin at 100 days old?!?!?!?!

  • @dirk7593
    @dirk7593 21 ชั่วโมงที่ผ่านมา

    I have never heard the word"quintessential" used so many times. Great video by the way.

  • @deersakamoto2167
    @deersakamoto2167 22 ชั่วโมงที่ผ่านมา

    Toasters are a bad example of a design to even try to improve though, as it's a one-purpose appliance. It's good that most people are no longer using them in the first place - toaster ovens are more versatile and can be used for many things including bread of different shapes and sizes.

  • @danaildanailov3847
    @danaildanailov3847 22 ชั่วโมงที่ผ่านมา

    It is a terrible design. Talking about class-a surfaces is unnecessary.

  • @laserclaw8609
    @laserclaw8609 22 ชั่วโมงที่ผ่านมา

    You a melee fan?

    • @Design.Theory
      @Design.Theory 17 ชั่วโมงที่ผ่านมา

      Been playing smash since n64

  • @makatron
    @makatron 22 ชั่วโมงที่ผ่านมา

    The B-roll quality and context is off the charts brother, great content. Just found the channel and instantly subbed.

  • @iamalittler
    @iamalittler 23 ชั่วโมงที่ผ่านมา

    Odd enough, while the PlayStation standardized its own controller, the layout of the Xbox controller did. Even Nintendo took the asymmetrical design.

  • @Notkdenben
    @Notkdenben 23 ชั่วโมงที่ผ่านมา

    I’m finding it difficult to understand why it’s okay to sue Apple for having its own ecosystem if maglite can get away with some of the things spoken about here.

  • @joelhollingsworth2374
    @joelhollingsworth2374 23 ชั่วโมงที่ผ่านมา

    I thought it was manganese steel, rather than vanadium, and only in one or two suspension components. But overall an interesting video! Ford's control-freak qualities also caused a lot of US schoolchildren to square dance that otherwise never would have, and his influence on US politics remains strong and malign.

  • @aarunbhattacharya5453
    @aarunbhattacharya5453 23 ชั่วโมงที่ผ่านมา

    No smartphone till 2019 made me insecure about my phone addiction

  • @ddnava96
    @ddnava96 23 ชั่วโมงที่ผ่านมา

    Tbf modern controllers with motion aiming are actually good for shooters