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Design Theory
United States
เข้าร่วมเมื่อ 29 ส.ค. 2018
Design Theory focuses on understanding the principles of creativity and design.
My training is as an industrial designer, so that is often the focus of these videos. But really, the philosophy and theory can be applied to any design discipline. I cover things like product design analysis, design principles, form language, portfolio reviews, and many other design-related topics.
Whether you're a designer who's been in the field for 30 years or a freshman at design school, I can promise that you will learn something about design. If that sounds interesting to you, subscribe to my channel!
Design Theory is run by John Mauriello. I'm an industrial designer and adjunct professor of industrial design at California College of the Arts. I have done design work for some of the biggest brands in the world, including Amazon, Logitech, Motorola, Qualcomm, Kohler, and dozens of up-and-coming startups.
My training is as an industrial designer, so that is often the focus of these videos. But really, the philosophy and theory can be applied to any design discipline. I cover things like product design analysis, design principles, form language, portfolio reviews, and many other design-related topics.
Whether you're a designer who's been in the field for 30 years or a freshman at design school, I can promise that you will learn something about design. If that sounds interesting to you, subscribe to my channel!
Design Theory is run by John Mauriello. I'm an industrial designer and adjunct professor of industrial design at California College of the Arts. I have done design work for some of the biggest brands in the world, including Amazon, Logitech, Motorola, Qualcomm, Kohler, and dozens of up-and-coming startups.
Why Some Designs Are Impossible to Improve: Quintessence
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Become a patron of my channel: www.patreon.com/JohnMauriello
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Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: john_mauriello
Follow my Instagram: mauriellodesign
Follow me on LinkedIn: www.linkedin.com/in/mauriellojohn/
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com/
Check out Technology Connections, the guy who reviewed the toaster: th-cam.com/video/1OfxlSG6q5Y/w-d-xo.htmlsi=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): th-cam.com/video/3FMNUpFhsz4/w-d-xo.htmlsi=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: text.is/0K1Z
Become a patron of my channel: www.patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: john_mauriello
Follow my Instagram: mauriellodesign
Follow me on LinkedIn: www.linkedin.com/in/mauriellojohn/
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com/
Check out Technology Connections, the guy who reviewed the toaster: th-cam.com/video/1OfxlSG6q5Y/w-d-xo.htmlsi=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): th-cam.com/video/3FMNUpFhsz4/w-d-xo.htmlsi=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: text.is/0K1Z
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XDXD This video mentioning the rabbit and humane when so many content creators have already destroyed them
dislike for advertising opera
The paper clip is so perfect because of its special use case, i.e. ergonomics. The paper clip puts together a short informative package. Such short information packages as 8 pages are things that ordinary people without special memory abilities can effectively assimilate every day in hundreds of thousands of workplaces.
the "worst flaw" of a smartphone is, that you can't (easily) use it with one hand
Imagine quitting after getting double your normal wages💀. Human Logic at its finest.
I would say the n64 was the one that introduced the thumbstick in 1996 and then the playstation introduced a 2nd one.
I honestly have yet to see an officer wielding that baseball bat of a flashlight💀. They just buy their own. That thing is way too long.
You really need a pop filter, this is hard to listen to on headphones
Such an amazingly produced video. The model T section was just so good.
Love this video
Excellent video.
Overall I really enjoyed the concept of this video. However, it is ironic that he raves about the design of the iPhone and uses an early model as an example. He even points out the headphone jack without mentioning apple banned the jack on their devices, thus making the design of all cellphones and tablets worse as well as life on crowded planes with people doomscrolling at full volume. 😂
Might be cool to see a food design video essay from you
Everything was impossible until someone did it. Bruce Lee once said, be formless, shapeless like water, now you put water into a cup, and it becomes the cup, you put it into a bottle it becomes the bottle, you put it in a tea pot and it becomes the tea pot. Now water can flow or it can crash, be water my friend.
Og PlayStation controller is just a super nintendo controller with added grips and second set of shoulder buttons
LedLenser is the new king of torches
maga-lite
Forgot to talk about pens 🖋
I think the iPhone 4 was the most quintessential phone design, because it was the first one to really incorporate the camera.
The reason is because once a company completely corner a market they make damn sure to STAY as the dominant company and squash the competition before they get off the ground.
Thank you fez
There a great book that you should read about this. If you’ve followed Sean maelstrom, you would have likely read the book.
2019 for your first smart phone? Jeez.
Am I the only one who is thirsty when John explains something? 😅
As someone who types a lot for a living; yes, it was worth learning a new keyboard layout. It really reduced my RSI and also helps me work faster. Give Colemak layout a look if you're interested.
I never thougth bret hart would be teaching design
Hey does this guy look like that actor?
that was the most valuble 36 min for a while! thank you
I think another reason why automatic toasters haven’t caught on is that we’re fine enough with needing to pop down toast. Plus most toasters pop up automatically anyways now. Also the headphone-jack was on the top of the IPhone so that you could put it in your pocket, as it was marketed as an all-in-one. A phone, a computer, an IPod.
with keyboard layouts, there are absolutely reasons to change it, so there we dont stick with qwerty becaude its perfect, but rather because its the standard everyone has agreed on (with variations like qwertz and azerty borrowing heavily)
The keyboard and PS controller arent a great example. Other, better, keyboard configurations exists, we just arent taught about them and the Playstation controller has changed every generation, and i hated the PS4 controller. The xbox controller has changed less. Also, high quality and reliability doesnt make more money for the manufacturer! Cheap and disposable does.
iFashion is poo
The Sunbeam automatic toaster was in production for over 45 years, only stopping production in the mid to late 90s. They discontinued it mostly because it did not line up with their future product lineups and was one of the last holdouts of their post war products.
Went from mindblowing toaster to "why is there a jaguar in the kitchen?" ... absolutely wild ride & utterly phenomenal presentation! Subbed!
*in the USA
Love this holistic and appreciative yet critical view of tech. Thanks!
Nail clipper
sorry but PS1 controller was not the innovation on ergonomics or analogue thumb sticks on the controller. It was steadily getting more ergonomic from NES. Sega Genesis controller I would say was the real innovator released in 1989. Others tried some funky designs but failed. Still 2 years later in 1991 the SNES only rounded the the sides of a rectangular NES controller and added the index finger triggers to the top of edge of the controller. The PS1 released in 1994 in Japan and 1995 in the US (five to six years after genesis) combined the two. Still the analogue controller addition innovation was first on the Vectrex in 1982. Then (re)innovated with the release of the N64 in 1996. The PS dual shock (double analogue thumb stick) was released in 1997.
Drink every time he says Quintessential.
Does life begin at 100 days old?!?!?!?!
I have never heard the word"quintessential" used so many times. Great video by the way.
Toasters are a bad example of a design to even try to improve though, as it's a one-purpose appliance. It's good that most people are no longer using them in the first place - toaster ovens are more versatile and can be used for many things including bread of different shapes and sizes.
It is a terrible design. Talking about class-a surfaces is unnecessary.
You a melee fan?
Been playing smash since n64
The B-roll quality and context is off the charts brother, great content. Just found the channel and instantly subbed.
Odd enough, while the PlayStation standardized its own controller, the layout of the Xbox controller did. Even Nintendo took the asymmetrical design.
I’m finding it difficult to understand why it’s okay to sue Apple for having its own ecosystem if maglite can get away with some of the things spoken about here.
I thought it was manganese steel, rather than vanadium, and only in one or two suspension components. But overall an interesting video! Ford's control-freak qualities also caused a lot of US schoolchildren to square dance that otherwise never would have, and his influence on US politics remains strong and malign.
No smartphone till 2019 made me insecure about my phone addiction
Tbf modern controllers with motion aiming are actually good for shooters