Lexus RX
Lexus revealed the 5th generation RX, a completely reinvented model, opening a major new chapter for this iconic SUV.
The pioneering RX has become a Lexus bestseller over the last two decades. With more than 3.5 million units sold worldwide since its introduction in 1998 - of which 300,000 in Europe - this 5th generation RX is pivotal to the brand's future 'Lexus Electrified' strategy.
Koji Sato, President of Lexus International: "For the all-new RX we were determined to keep the Lexus DNA of supreme quality, ride comfort and refinement and elevate the driving experience to the next level, delivering a unique Lexus driving signature".
Together with the recently launched NX and newly revealed RZ, RX will help build the 'Next Chapter' of the Lexus brand. These three models represent the strongest offensive yet in the D-E Premium SUV market, the heart of Lexus' business.
Lexus has further developed its new 'Next Chapter' design language for the new RX. This includes a new 'spindle body' that was achieved by integrating the spindle concept into the entire front of the vehicle. The RX team also found inspiration in the rich RX design heritage. The result is a car that is instantly recognisable as RX, but with a more dynamic, elegant and confident character.
Inside, the driver-centred 'Tazuna' cockpit focuses on giving the driver direct, intuitive control of the vehicle, following the principal of 'hands on the wheel, eyes on the road'. It also improves the driving experience, with its intuitive and clean layout, enhanced by a new 14" touchscreen.
The new RX comes with a line-up of three different electrified variants in Europe. At the core of the brand's offering in Western Europe, the RX 450h+ will welcome RX customers to Lexus' benchmark plug-in technology. With the new RX 350h hybrid, Lexus introduces an efficient alternative to lower displacement diesel and petrol powertrains. And for those drivers looking for more exhilarating performance, Lexus introduces its first ever turbo hybrid, the RX 500h, which comes with DIRECT4 drive force control.
For Eastern markets, alongside the RX 500h performance hybrid, Lexus also presents the RX 350 with a 2.4-litre turbocharged petrol engine delivering higher performance than the current model.
To craft the new RX's bespoke 'Lexus Driving Signature', Lexus optimised the SUV's fundamentals such as the centre of gravity, inertia specifications, weight reduction, rigidity, and powertrain to create a more natural dialogue between car and driver. The improved handling and responsiveness come from an enhanced GA-K platform that delivers excellent body rigidity and a low centre of gravity.
Leveraging Lexus' world-class safety technology, the RX offers the 3rd-generation Lexus Safety System+, with improved Pre-Collision System, new Proactive Driver Assist and Extended Safety Package. The RX also features the latest multimedia platform with Hey Lexus Smart Voice Assistant and the Lexus Link app.
A PIONEERING STORY
On its launch in 1998, the RX 300 became the world's first luxury SUV, creating a whole new car segment, with styling, acceleration, handling and quietness worthy of a luxury car. In 2005, the RX 400h heralded the world's first luxury hybrid car, with a revolutionary powertrain that combined a V6 petrol engine with a potent electric motor, a technological breakthrough that served as a launchpad for the entire Lexus hybrid line-up. Praised by customers for its comfort, refinement and quality, in 2016 the RX was the first Lexus model to receive Lexus Safety System+ technology. In 2019, RX showcased the world's first BladeScanTM Adaptive High-beam System, a technology which uses a rotating blade-shaped mirror for enhanced illumination from LED headlights.
'NEXT CHAPTER' LEXUS DESIGN
Read more: www.netcarshow.com/lexus/2023-rx/
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