A strong company culture isn’t just about creating invested and engaged employees and clients-it drives revenue growth and business success. The core values that shape your business decisions, team dynamics, overall brand, and client experience are at the heart of this success. In this special New Year episode, Tim Flanagan and Amanda Kramer explore how living your company’s core values “at the top” (executive team, senior leaders, etc.) fosters client loyalty, strengthens team cohesion, and fuels growth.
The discussion includes a practical exercise to start the year with the intention of writing an accomplishments letter. This simple yet powerful tool helps individuals, teams, and organizations set clear goals and envision the impact they want to create by the end of the year.
Episode Highlights:
1. The Power of Core Values in Driving Success

• Why a strong company culture begins with leadership embodying core values.

• How core values influence business decisions, client experiences, and team dynamics.

• Let them be “the filter”…


2. Living Core Values “At the Top”

• The importance of executive and senior leadership modeling core values.

• How this leadership approach creates a ripple effect, building trust and loyalty among clients and team members.

• Stories of leaders at The Pelora Group inspiring others by living out their values.

• Amanda to lead into/setup how Tim lives out conviction with #3…


3. Writing an Accomplishments Letter: A Vision for 2025
Tim and Amanda introduce listeners to the accomplishments letter exercise, a tool to help leaders and teams set purposeful goals for the year ahead.
Step 1: Date the Letter - December 31, 2025

• Reflect on what you (or the team/company) want to be, do, and have.

• Envision success personally and professionally at the end of 2025.

• Write the letter in the past tense, celebrating your accomplishments as though they’ve already happened.

Step 2: Break It Down

• Business Goals: Outline milestones you’ve achieved, such as team growth, revenue benchmarks, or strategic initiatives.

• Relational Goals: Highlight how you’ve invested in relationships with family, friends, and colleagues.

• Health Goals: Reflect on steps taken to prioritize physical, mental, and emotional well-being.

Step 3: Summarize Your Best Year Ever

• Capture the actions, decisions, and mindset shifts that made 2025 a standout year.

Sample Opening for Your Letter:
“Dear [Your Name],
I can hardly believe it’s the end of 2025. Looking back, I’m overwhelmed with gratitude and pride for everything that’s been accomplished. This year, I (or we) became [what you aimed to be], I (or we) did [what you aimed to do], and I (or we) now have [what you aimed to have].
Here’s what made it possible…”
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Key Takeaways for Listeners:

• A strong culture is a business driver, not just a morale booster.

• Core values should be actively lived and modeled by leadership.

• The accomplishments letter is a practical exercise for setting meaningful goals and aligning actions with your vision for the year ahead.

Closing Call-to-Action:
As we kick off 2025, we challenge you to write your own accomplishments letter and reflect on the core values that will guide your success. Share your letter or insights with us on social media using #WinningThroughCulture. Let’s make this your best year yet-together.
Related Episodes to ‘Living Your Core Values’:

• The Journey Behind The Purpose Summit with Davin Salvagno (winningthroughculture.com/entrepreneurs/the-purpose-summit-davin-salvagno/)

• Financial Wellness and Education with Jarrod DeSantis (winningthroughculture.com/advisors/financial-wellness-education-jarrod-desantis/)

• Accountability’s Able Fable (winningthroughculture.com/entrepreneurs/accountabilitys-able-fable/)

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• Spotify (open.spotify.com/show/47D6waGD9xaE1SSgLZygUn)

• TH-cam Music (music.th-cam.com/play/PLp3pGEaBdfmUnwnMo9rQxVgarv6f8wEwQ.html)

About Winning Through Culture
In today’s ever-changing world, it is more important than ever for an entrepreneur to stay impactful and relevant.
That’s where Winning Through Culture comes in! This podcast will let you inside the dynamic minds of Tim Fl...