I made this video to help other knitwear designers and small businesses selling knitting pattern PDFs and other digital goods adjust their pricing (as well as adjust exchange rates and currency) for individual markets on Shopify, making their products more accessible to knitters and other customers worldwide. If you want to read the full post and join the discussion, head over here: pC86jM2_RHC2/?hl=en
Download the current pricing list here: cdn.shopify.com/s/files/1/0605/9878/0139/files/Pricing_adjustment_list_july_2024_woodlandsknits.com.jpg?v=1720086464
And here's the written step-by-step guide:
How to Adjust Pricing for Individual Markets in Shopify:
1. Go to your Shopify admin page:
It should look something like this: admin.shopify.com/store/yourstorename
2. Open Settings:
On the left side at the bottom of the page, click "Settings."
3. Navigate to Markets:
On the next page, you'll see another list of menus. Locate and click "Markets." You should now be able to view a list of your active and inactive markets.
4. Create Individual Markets:
To adjust pricing for individual countries, create individual markets.
On the top right corner, click "Add market."
Name your market (e.g., "New Zealand") and locate the country you want to add to the market under the list of countries.
If the country is already listed under "international" or any other custom market, creating an individual market for it will simply remove it from the existing list and add it to the current one.
5. Adjust Pricing:
To adjust pricing, click on the 2nd setting under "market settings" - "Products and pricing."
Optional: Adjust Currency: When creating a single country market, the currency displayed to the customer will automatically be set to their native currency when available. If you want to adjust this, you can do so by clicking on the currency box and choosing from the drop-down menu.
Optional: Manage Exchange Rates: You can also choose between automatic or manual exchange rates by clicking on the "Manage exchange rates" option.
To adjust pricing, choose from the drop-down menu between two options: "price increase" and "price decrease."
Pick the option you want, and in the box to the right, type in the percentage you want to increase or decrease the price from the original.
To apply changes, click "Save," and you should be able to see that reflected in the pricing.
6. Review Changes:
If you are not happy with the changes, you can always increase or decrease the percentage or simply set it to 0% to revert to the original price.
As the last step, make sure to go back to the market settings for the current market and check if the market is set to active on the top right corner if you want customers in this market to be able to check out. Conversely, you can also set it to inactive to disable this market from checking out.
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