- 46
- 4 007
Martech Legacy
India
เข้าร่วมเมื่อ 27 ก.ย. 2023
Overcoming Product GTM Challenges: Lessons from Failed Launches
In this episode, we sit down with Parth Shrivastava, Director of Marketing at Wooqer, to uncover the gritty truths behind product go-to-market (GTM) strategies that didn’t go as planned. 🚀
Ever wonder what goes wrong in a product launch despite meticulous planning? Parth pulls back the curtain on some of the biggest GTM challenges, sharing real stories, surprising pitfalls, and key lessons from launches that missed the mark.
Whether you’re navigating your first product launch or refining your strategy, this conversation is packed with insights you won’t hear elsewhere.
Follow us on LinkedIn: shorturl.at/iyF23
Varsha Sarkar: shorturl.at/ptxKW
Parth Shrivastava: shorturl.at/RONt6
#productmarketing #gtm #marketing #b2bmarketing #productlaunch #marketingstrategy #marketingtips #marketinginsights
Ever wonder what goes wrong in a product launch despite meticulous planning? Parth pulls back the curtain on some of the biggest GTM challenges, sharing real stories, surprising pitfalls, and key lessons from launches that missed the mark.
Whether you’re navigating your first product launch or refining your strategy, this conversation is packed with insights you won’t hear elsewhere.
Follow us on LinkedIn: shorturl.at/iyF23
Varsha Sarkar: shorturl.at/ptxKW
Parth Shrivastava: shorturl.at/RONt6
#productmarketing #gtm #marketing #b2bmarketing #productlaunch #marketingstrategy #marketingtips #marketinginsights
มุมมอง: 85
วีดีโอ
How to Stay Productive in a Fast-Paced Marketing World
มุมมอง 147หลายเดือนก่อน
In this episode, we chat with Prason S, Head of Marketing at Zoho Cliq and Arattai, about staying productive in a fast-paced marketing world. Prason dives into the real challenges marketers face today, how to juggle priorities, and the practical tools he relies on to stay on top of things. If you’re looking for tips on boosting your productivity while keeping up with the speed of modern marketi...
Essential Skills for the Next Gen Marketer: What You Need to Succeed
มุมมอง 84หลายเดือนก่อน
In this episode, we sit down with Priyanka Chatterjee, Field Marketing Manager at Salesforce, to explore the critical skills every next-gen marketer needs to thrive. From mastering data analytics and embracing automation to leveraging creativity in a digital-first world, Priyanka shares insights on how marketers can adapt, grow, and succeed. Whether you’re just starting your career or looking t...
How to Refresh your Lead Nurture Programs
มุมมอง 161หลายเดือนก่อน
In this episode, we're joined by Akash Bhat, Marketing Director at Compport, to discuss the ins and outs of refreshing your lead nurture programs. He explores practical steps for re-evaluating your customer journey, segmenting your audience more effectively, and leveraging automation to keep your nurture sequences relevant and engaging. Whether you’re dealing with stagnant leads or just looking...
Is Outbound in Demand Gen Dying in B2B Space?
มุมมอง 149หลายเดือนก่อน
In this episode, we sit down with Himanshu Bhardwaj, Head of Demand Generation and Customer Success at SproutsAI, to explore whether outbound marketing is still relevant in the B2B space. Is it really on the decline, or just evolving with the times? Himanshu shares his take on the shifts happening in outbound strategies, what’s working, and how companies can adapt to stay ahead. Join us to hear...
SEO Beyond Keywords: Mastering User Intent and Search Experience
มุมมอง 113หลายเดือนก่อน
In this episode, we chat with Anand Kansal, Director of Marketing at Locale.ai, to explore the future of SEO. Anand talks about going beyond keywords, focusing on understanding user intent, and creating a great search experience. If you want to step up your SEO strategy and align your content with what people need, this conversation is for you. Tune in for practical tips and fresh insights on h...
Driving Revenue with Best Lead Management Strategies
มุมมอง 84หลายเดือนก่อน
In this episode, we sit down with Dinesh Kumar K, Director of Demand Generation at TookiTaaki, to explore the most effective lead management strategies that drive revenue growth. Dinesh shares actionable insights on optimizing your lead funnel, nurturing prospects, and aligning sales and marketing teams for maximum impact. Perfect for marketers looking to boost conversion rates and streamline t...
Branding vs Demand Gen for an Early to Mid-Stage Company
มุมมอง 121หลายเดือนก่อน
In this episode, Suryabir Singh, the Global Head of Marketing at Lumenci, dives into the age-old debate of Branding vs. Demand Generation for early to mid-stage companies. He shares insights on how to strike the right balance, when to focus on brand building, and how demand generation plays a pivotal role in scaling. Whether you're building a new brand or looking to drive immediate results, thi...
Aligning Product Marketing and Sales for Better Results
มุมมอง 912 หลายเดือนก่อน
In this episode, we chat with Suraj Dubey, Director of Product Marketing at MoEngage, about the powerful impact of aligning product marketing and sales. Suraj shares key insights on how bridging the gap between these two teams can lead to better collaboration, streamlined strategies, and stronger business results. Tune in to learn practical tips and strategies for driving growth through cohesiv...
AI in B2B Marketing: Hype vs Reality to Drive More ROI
มุมมอง 1742 หลายเดือนก่อน
In this episode, Aishika Bhattacharya, Global Marketing Business Partner at Searce, dives into the evolving role of AI in B2B marketing. From separating hype from reality to practical strategies that drive ROI, Aishika shares insights on how AI can truly impact marketing efforts. Whether you're skeptical or curious about AI's potential, this conversation is packed with actionable takeaways to h...
Best Practices for LinkedIn Marketing and Networking
มุมมอง 1232 หลายเดือนก่อน
In this episode, we sit down with Dhivya Venkatesan, Head of Marketing at Signeasy, to explore the best practices for LinkedIn marketing and networking. Dhivya shares her expert insights on building a powerful LinkedIn presence, crafting engaging content, and leveraging LinkedIn's tools to expand your professional network. Whether you're looking to boost your brand's visibility or connect with ...
Mastering the Customer Journey Mapping Strategies for B2B Success. Part 2. #news #marketingtips
มุมมอง 53 หลายเดือนก่อน
#B2BMarketing #BusinessToBusiness #B2BStrategy #B2BNetworking #B2BContent #B2BSuccess #B2BConnections #B2BIndustry #B2BLeadership #B2BInnovation
Unlock the Power of AI Simplifying Technical Concepts in a Global Market. part 2 #news #newshorts
มุมมอง 123 หลายเดือนก่อน
Unlock the Power of AI Simplifying Technical Concepts in a Global Market. part 2 #news #newshorts
The Power of Social Proof: Harnessing Cognitive Biases to Build Trust and Credibility
มุมมอง 705 หลายเดือนก่อน
The Power of Social Proof: Harnessing Cognitive Biases to Build Trust and Credibility
Building Trust in FinTech Marketing Initiatives
มุมมอง 1486 หลายเดือนก่อน
Building Trust in FinTech Marketing Initiatives
The Intersection of Branding and Demand Generation
มุมมอง 737 หลายเดือนก่อน
The Intersection of Branding and Demand Generation
Brand Building with Insight-led Product Marketing
มุมมอง 1247 หลายเดือนก่อน
Brand Building with Insight-led Product Marketing
Digital Marketing Strategies for Early-Stage Startups
มุมมอง 817 หลายเดือนก่อน
Digital Marketing Strategies for Early-Stage Startups
The Right-brain Surge in Contemporary Marketing
มุมมอง 1047 หลายเดือนก่อน
The Right-brain Surge in Contemporary Marketing
Integrated Marketing Communications: The Need of the Day
มุมมอง 1538 หลายเดือนก่อน
Integrated Marketing Communications: The Need of the Day
The Art of Narrating Your Personal Brand
มุมมอง 478 หลายเดือนก่อน
The Art of Narrating Your Personal Brand
Lifecycle Marketing: Strategies for Engaging Customers at Every Stage
มุมมอง 2048 หลายเดือนก่อน
Lifecycle Marketing: Strategies for Engaging Customers at Every Stage
The Role of Communication in B2B SaaS Marketing
มุมมอง 1158 หลายเดือนก่อน
The Role of Communication in B2B SaaS Marketing
The Role of Emotional Intelligence in Performance Management
มุมมอง 6311 หลายเดือนก่อน
The Role of Emotional Intelligence in Performance Management
Performance Management for Employee Engagement and Retention
มุมมอง 4711 หลายเดือนก่อน
Performance Management for Employee Engagement and Retention
Strategies for Building a Productive Virtual Team
มุมมอง 21ปีที่แล้ว
Strategies for Building a Productive Virtual Team
Aligning HR with Commercial Goals for Business Success
มุมมอง 20ปีที่แล้ว
Aligning HR with Commercial Goals for Business Success
How to Turn Your Teams into Brand Ambassadors
มุมมอง 63ปีที่แล้ว
How to Turn Your Teams into Brand Ambassadors
great episode
Nice change in the language of product marketing
❤
👏🏻👏🏻👏🏻
Superb Aishika 🎉
Superb.
WOW Hitesh!!! Very informative Podcast! Cant wait for the next!
Top insights!
Very insightful and articulate Hitesh. Great to see this.
💪🤟
Very well explained 👌
*PromoSM* 😱
Great insights Jubin and very nicely explained
This was very goood . Tx Madhura
Good
Inspiring
'promo sm' ✌️
Key take away - Marketing and Recruitment need to align.
Thanks, Matthew for your insights. Great work Varsha Sarkar.
Keep up the great work👏👏
The content was really relatable thanks matthew for your insights helped me alot hope we get to see you again soon on leaders legacy