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Product Marketing Breakdowns
เข้าร่วมเมื่อ 18 ส.ค. 2024
Product Marketing Breakdowns gives a platform to top product marketers to bring examples of their work, share the insights they gained during the process, and explain why their approach was successful.
The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today.
The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.
The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today.
The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.
How Robert perfected use-case based positioning for his clients
In this episode, I welcomed Robert Kaminski, co-founder of Fletch PMM, to discuss the intricacies of product marketing, particularly in the B2B startup space. We explored the journey of establishing FletchPMM, the importance of narrowing down to a specific niche, and the challenges faced by B2B startups in positioning their products effectively.
Robert shared insights from his work with over 350 companies, emphasizing the significance of understanding use cases and market segmentation. We also dove into a case study of BugHerd's positioning strategy and concluded with thoughts on the future of product marketing, particularly the integration of AI.
Chapters
00:00 Introduction
02:52 The Journey to Fletch PMM
05:27 Narrowing Down to a Niche
08:43 Challenges in B2B Startup Positioning
11:42 The Importance of Use Cases
14:35 Case Study: Bug Herd's Positioning Strategy
26:30 Understanding Customer Perspectives
29:28 The Visionary Trap in Startups
32:30 Market Maturity and Positioning Strategies
33:28 The Importance of Use Cases
38:10 The Future of Product Marketing
41:00 The Role of Product Marketing in Startups
43:55 Final Thoughts and Tools for Success
Robert shared insights from his work with over 350 companies, emphasizing the significance of understanding use cases and market segmentation. We also dove into a case study of BugHerd's positioning strategy and concluded with thoughts on the future of product marketing, particularly the integration of AI.
Chapters
00:00 Introduction
02:52 The Journey to Fletch PMM
05:27 Narrowing Down to a Niche
08:43 Challenges in B2B Startup Positioning
11:42 The Importance of Use Cases
14:35 Case Study: Bug Herd's Positioning Strategy
26:30 Understanding Customer Perspectives
29:28 The Visionary Trap in Startups
32:30 Market Maturity and Positioning Strategies
33:28 The Importance of Use Cases
38:10 The Future of Product Marketing
41:00 The Role of Product Marketing in Startups
43:55 Final Thoughts and Tools for Success
มุมมอง: 81
วีดีโอ
How Cris used April Dunford's book to build her own sales deck
มุมมอง 493 หลายเดือนก่อน
Thank you to everyone for their incredible support for Episodes 1, 2, and 3 so far! In Episode 4, I invited my good friend Cris Thome (Global Head of Product Marketing at Uberall) to join me for a chat and to walk us through how she used April Dunford's framework from April's latest book (Sales Pitch) to build her own sales deck at Uberall. Cris & I deep-dived into her step-by-process and also ...
How Nitin used the Pareto Principle to optimize his marketing campaigns
มุมมอง 123 หลายเดือนก่อน
In Episode 3, I invited Nitin Kartin (also a Director of Product Marketing) to join me for a chat. We spoke about a range of topics from the importance of continuous learning, his switch to product marketing from other functions within marketing, and the reality versus his expectations in the role. In this episode, he also spoke about: - How he leveraged the Pareto Principle (80:20 rule) to opt...
How Susanna led the creation of an AI-certification product
มุมมอง 184 หลายเดือนก่อน
In Episode 2, I invited my friend Susanna Bogardus (Principal PMM at Workday) to join me for a chat. She brought a great example with her from her time working at 360Learning, where she led a massive company-wide project of building an AI-certification eCourse for their target audience - L&D (Learning & Development) Managers. During our chat, we also spoke about: Why AI without a strategy is li...
How Sonduren led Airbase's strategic pivot into upmarket
มุมมอง 435 หลายเดือนก่อน
In this inaugural episode, I invited my friend Sonduren F. (Senior Director of Product Marketing at Airbase) and we had a great chat about a bunch of topics. What we covered: - The key traits he looks for in a successful PMMs - How he led Airbase's strategic pivot into upmarket from a product marketing POV - As a people leader, the role he plays in enabling his team to get quick Ws - How he and...