William Kast
William Kast
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How To Scale An ECOM Brand To 8 Figures In 2025
✅ Want to Scale Your ECOM Brand with Ads? Click here: www.aetherads.com
How To Scale An ECOM Brand To 8 Figures In 2025
In this video, I break down how to scale an e-commerce brand to 8 figures in 2025 by leveraging proven strategies and adapting to emerging trends.
I’ll share insights on advanced scaling techniques, optimizing ad performance, and building systems that support long-term growth.
We’ll also cover the key metrics and tools successful e-commerce brands use to dominate their markets and achieve massive revenue goals.
If you’re ready to take your e-commerce business to the next level, this video is a must-watch.
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🔗- LinkedIn: www.linkedin.com/in/williamkast/
📸- Instagram: williamkast
🐦- Twitter: williamkast_
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🙎🏻‍♂️ Who am I and why should you listen to me?
🙌 I’m William Kast, and I help 7-8 Figure DTC Brand Owners scale with Facebook Ads. I’ve already generated over $9M on the platform.
🎯 On the channel, I’m sharing my insights, experience and best practices for free with one goal in mind: for you to make better ads!
👌 I personally don’t like to rely on mass-testing ad creatives. Instead, I focus on launching them with sniper precision based on much research and psychology to make them hit, and scale brands a lot just with a few viral ads.
มุมมอง: 26

วีดีโอ

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ความคิดเห็น

  • @learning11-d3g
    @learning11-d3g 2 วันที่ผ่านมา

    William love your vidoes mate. How does that apply to different product categories? Do you still recommend all the products in one CBo campaign or different CBO campaign per product catagory?

  • @abzy3k1
    @abzy3k1 4 วันที่ผ่านมา

    Elaborate further pls. You mean adding texts? Voice overs? Testing many different variations of creatives rather than messing about with ad settings?

  • @abzy3k1
    @abzy3k1 4 วันที่ผ่านมา

    So how to target this ideal audience if by using my own chosen interests I am limiting my audience?

  • @Kevin-v5g1v
    @Kevin-v5g1v 7 วันที่ผ่านมา

    If you would like to test new creatives/angles. Do you need to make a new ABO/CBO campaign or is it ok to add them to the current CBO/ABO campaign?

    • @redwraith96
      @redwraith96 6 วันที่ผ่านมา

      Better to test on a cbo campaign. Don’t use abo

    • @WilliamKast_
      @WilliamKast_ 6 วันที่ผ่านมา

      Better to test them in the current CBO / ABO I don't have separate testing and scaling campaigns You can do it in the same campaign

  • @swtmanager9307
    @swtmanager9307 8 วันที่ผ่านมา

    So should we test in a CBO setting. with two adset 1. Advantage + and 2. Broad Targeting

    • @WilliamKast_
      @WilliamKast_ วันที่ผ่านมา

      I run a CBO or ABO campaign to test and scale the winning batches and have an additional campaign with Adv+ where I just put all the winners from the other campaign for the sales boost

  • @abzy3k1
    @abzy3k1 14 วันที่ผ่านมา

    1:37 you didn't link any video here brother?

    • @WilliamKast_
      @WilliamKast_ 6 วันที่ผ่านมา

      Here you go mate: th-cam.com/video/jaK-uwvq05Y/w-d-xo.html it's at the bottom of the video description

    • @abzy3k1
      @abzy3k1 6 วันที่ผ่านมา

      Thank you

  • @saf-dj9dm
    @saf-dj9dm 17 วันที่ผ่านมา

    Brother, I have a question You are good but if you are making professional ads your work is good so why do you need to run a TH-cam channel. Please answer☺

  • @stardustvideo
    @stardustvideo 19 วันที่ผ่านมา

    Go broad with no interests even on a brand new pixel with no data?

    • @WilliamKast_
      @WilliamKast_ 6 วันที่ผ่านมา

      You can push the pixel into the right direction and collect data with interests But I've seen many cases in which broad worked better even from the get go if the hooks were super specific towards the right audience

    • @stardustvideo
      @stardustvideo 6 วันที่ผ่านมา

      @@WilliamKast_ 👍💪

    • @madmangahindi
      @madmangahindi 5 วันที่ผ่านมา

      Bro I am selling anime phone wallpaper , a digital product, I try to make sales with meta but I can't , I think I am losing something on targeting help me

  • @AntonioCapone83
    @AntonioCapone83 19 วันที่ผ่านมา

    Thanks William! For those retargeting ads would you create a separate campaign?

  • @thinhthang1361
    @thinhthang1361 21 วันที่ผ่านมา

    Do you run retargeting ads in the early stage?

  • @Ray_Muhomad
    @Ray_Muhomad 21 วันที่ผ่านมา

    Crazy Channel this one! Not gonna lie I never used to do this and would always see performance fluctate like crazy. Thank You!

    • @WilliamKast_
      @WilliamKast_ 2 วันที่ผ่านมา

      Appreciate it mate! Hope you get more stable performance from now on

  • @thinhthang1361
    @thinhthang1361 22 วันที่ผ่านมา

    Tof is the best to low cost

  • @IdanTii
    @IdanTii 23 วันที่ผ่านมา

    Great video man. You have to make longer videos!! Would love to see you dive deep in to the metrix, the excel sheet, etc. Keep it up!

    • @WilliamKast_
      @WilliamKast_ 23 วันที่ผ่านมา

      Thanks mate! I'll make longer ones on those topics

  • @jamesnamnamnam
    @jamesnamnamnam 25 วันที่ผ่านมา

    thanks for addressing the duplicate audience when having a separate testing/scaling campaign, I will try out just one campaign. if I am doing CBO in a single campaign, how can i give new split test variations "a chance" if the already winning ads will take up all the spend?

  • @Ray_Muhomad
    @Ray_Muhomad 26 วันที่ผ่านมา

    SUBSCRIBED!

  • @IdanTii
    @IdanTii 26 วันที่ผ่านมา

    hey man great video! i think it would be great if you did longer videos. i would love to see you dive in a subject for half an hour or whatever you'll see fit for the vid. keep it up :)

  • @verniz3412
    @verniz3412 27 วันที่ผ่านมา

    Thanks I was trying to find this video

  • @thinhthang1361
    @thinhthang1361 27 วันที่ผ่านมา

    Trust your fb partner

  • @BrunoTheFurryFriend
    @BrunoTheFurryFriend 29 วันที่ผ่านมา

    William, you provide a lot of value.

  • @Marvv4n
    @Marvv4n หลายเดือนก่อน

    Thank you for this info please keep it going

    • @WilliamKast_
      @WilliamKast_ 6 วันที่ผ่านมา

      Thanks man, for sure

  • @urbexdrw8400
    @urbexdrw8400 หลายเดือนก่อน

    Nice video, however how can you guys solely rely on facebook? For me and other people I know facebook metrics like the roas and purchases are never accurate.

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      For some brands it's quite accurate, for others we use TripleWhale What do you use for tracking?

    • @urbexdrw8400
      @urbexdrw8400 หลายเดือนก่อน

      @@WilliamKast_ I’m just using Omega pixel and I calculate my real roas with my sheets. Will the metrics in my ad managers be more accurate with triple whale?

  • @kanada-i1s
    @kanada-i1s หลายเดือนก่อน

    Yes brother

  • @RonanMcEvoy
    @RonanMcEvoy หลายเดือนก่อน

    Google sheet funnel tracker - is that manual or are you pulling the data through?

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      I do it manually

  • @nowawaiztalk9007
    @nowawaiztalk9007 หลายเดือนก่อน

    Amazing to know I just scrolled to see❤ your magical knowledge about broadness and interest well explain brother

  • @thinhthang1361
    @thinhthang1361 2 หลายเดือนก่อน

    Can you give us your document? it'll be helpful

  • @david03325
    @david03325 2 หลายเดือนก่อน

    Hey William amazing video, is Insense still proving Product Seeding option? I could not find it on their website

  • @howarddu6162
    @howarddu6162 2 หลายเดือนก่อน

    bro literally said be better and refused to elaborate

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      Hahaha, check out the full video bro

  • @talkedaboutproducts
    @talkedaboutproducts 2 หลายเดือนก่อน

    really appreciate you sharing this and as an affiliate marketer I could definitely use this style of copy to create better ads and winning campaigns…got yourself a new fan

  • @Zerophil_
    @Zerophil_ 2 หลายเดือนก่อน

    I hate ads

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      They are nicer if you make them, not watch them

    • @Zerophil_
      @Zerophil_ หลายเดือนก่อน

      That's a good argument, but it's kind of like saying I am a vegan but work at a slaughterhouse

  • @Tom-and-jerry-cameraman-editz
    @Tom-and-jerry-cameraman-editz 2 หลายเดือนก่อน

    You need to be famous your growing everyday just like me

  • @benjamins1068
    @benjamins1068 2 หลายเดือนก่อน

    Great video! I've got a couple of questions and messaged you on instagram!

  • @idirmods
    @idirmods 3 หลายเดือนก่อน

    💯

  • @FabioPradoLima
    @FabioPradoLima 3 หลายเดือนก่อน

    great ideias, mate, thanks

    • @WilliamKast_
      @WilliamKast_ 2 หลายเดือนก่อน

      Thanks Fabio!

  • @declanhues
    @declanhues 3 หลายเดือนก่อน

    Good to know

  • @idirmods
    @idirmods 3 หลายเดือนก่อน

    So if I have 3 creatives I should use only one campaign with 3 Adsets and 3 ads and not 3 campaigns (im talking about going broad)

  • @frefortgamer7592
    @frefortgamer7592 3 หลายเดือนก่อน

    Well I’ll try

    • @WilliamKast_
      @WilliamKast_ 2 หลายเดือนก่อน

      How did it go?

  • @ChandlerWrixon
    @ChandlerWrixon 3 หลายเดือนก่อน

    Great videos! Wondering if you work with B2B brands - or can point me in the direction of someone who does? Much appreciated!

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      You can reach businesses with Facebook ads as well. Have done that for some businesses Feel free to schedule a call

  • @RajeshKumar-Mglass
    @RajeshKumar-Mglass 3 หลายเดือนก่อน

    This is something marketers who know what's important to scale a business speaks about while rest says follow this structure, test is the ad concept etc..

    • @WilliamKast_
      @WilliamKast_ 2 หลายเดือนก่อน

      Thanks, appreciate you!

  • @MazenRizvi
    @MazenRizvi 4 หลายเดือนก่อน

    i learnt so much from this than any other youtube channel about creatives, thanks a bunch william

    • @WilliamKast_
      @WilliamKast_ 4 หลายเดือนก่อน

      So happy to hear that Mazen:)

  • @MazenRizvi
    @MazenRizvi 4 หลายเดือนก่อน

    W video

  • @cipichirita1
    @cipichirita1 4 หลายเดือนก่อน

    For Common Mistake #1 if my ads are in high performing state, and Meta encourage to spend more, even double, should I still not do it ?

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      Only if it's better than your own target or ROAS will drop

  • @cipichirita1
    @cipichirita1 4 หลายเดือนก่อน

    The excel is eye opening William! Just seeing it made me understand I'm not tracking enough! Thank you for the amazing video.

  • @roe432
    @roe432 4 หลายเดือนก่อน

    Thanks for sharing, really appreciate the knowledge

    • @WilliamKast_
      @WilliamKast_ 4 หลายเดือนก่อน

      Thank you, appreciate it!

  • @nevio-hack
    @nevio-hack 4 หลายเดือนก่อน

    Why ?, you're just saying do it because ... ??????

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      Check the full video for the whole answer mate

    • @nevio-hack
      @nevio-hack หลายเดือนก่อน

      @@WilliamKast_ sorry, idk why i wrote that, i guess it was a bad day

  • @roe432
    @roe432 4 หลายเดือนก่อน

    😊

  • @MazenRizvi
    @MazenRizvi 4 หลายเดือนก่อน

    Hey william, hope your doing great!. Got a ton of insights from this video. a quick question. ive got a clothing brand client ( a beginner) he wanted to start running ads on his product. he sells (Tshirt+shorts Set) for 65$, his ad budget is minimal around 500$ a month. demographics are 18 -30 Men (UK). he wants his brand to feel premium. Can i get some advice on how i should go about with this campaign. and make it as profitable as possible. i was thinking of a CBO campaign with 3 adsets (3 different creatives) 2 reels and 1 carousel. running at 30$ per day on total. but obviously will reinvest from profits to the adspend and test it out what do you think william? would highly appreciate your suggestion brother

  • @10deepdata
    @10deepdata 4 หลายเดือนก่อน

    Nice video bro Thanks you ❤ From 🇮🇳

  • @MetaDog-h2n
    @MetaDog-h2n 5 หลายเดือนก่อน

    Hi, my product is only a summer product, and the Winner ads burned out in the CBO or stopped performing. So I transferred the post IDs to an ASC+ and had a constant ROAS of 3-4 for two weeks. Now the performance has suddenly dropped to a ROAS below 1 for two days, although I really haven't changed anything. What could be the reason for this? I would like to understand this. Maybe you can answer this question for me?

  • @FabioPradoLima
    @FabioPradoLima 5 หลายเดือนก่อน

    This is gold.

  • @Yogeshkumar-bm1wg
    @Yogeshkumar-bm1wg 5 หลายเดือนก่อน

    Hey william posting this comment again, first of all thanks for the amazing content. I am not getting the point of decreasing ad spend by 20% if we are not getting the target nccpa, don't we need to run new dct and find winning ad creatives to get the target nccpa and then increase the spend by 20%, instead of decreasing it. Why we are decreasing the ad spend, please help me to clarify it.

    • @WilliamKast_
      @WilliamKast_ หลายเดือนก่อน

      Hey mate, just saw this If you're just testing you don't wanna go below $100 daily to be able to test 2-3 DCTs at a time But if you've scaled more than that the scaling rules apply