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Right Side Up
United States
เข้าร่วมเมื่อ 14 ก.ค. 2020
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Nonprofit Marketing Strategies to Drive Growth | Julia Steele (Success Academy, iFundWomen, Gawker)
Learn how Julia Steele, VP of Marketing at Success Academy Charter Schools, uses storytelling, cultural competence, and data-driven nonprofit marketing strategies to connect NYC families with world-class educational opportunities.
► About this Video
In this episode of Growth Talks by Right Side Up, Julia Steele joins host Krystina Rubino to share her journey from journalism to nonprofit marketing and her passion for creating impactful stories that move people to take action. Julia discusses the challenges and rewards of marketing in the education and nonprofit sectors, emphasizing the importance of cultural competency, customer research, and advocacy in driving growth.
Julia also explores how Success Academy works to inspire families and drive enrollment, all while staying true to their mission of providing exceptional education for children of all backgrounds.
🗝️ Key Takeaways:
- Research and qualitative insights are irreplaceable for understanding customer decisions-get to know your audience deeply.
- Marketing must adapt to diverse audiences and meet them where they are, so stay flexible.
- Advocacy and storytelling go hand in hand. Clear, mission-driven communication fuels awareness and impact.
- Branding isn’t just for profit. A strong, authentic message resonates in both nonprofit and for-profit sectors.
- Calls-to-action are critical, so be intentional in your messaging to ensure the audience understands what you’re offering. Highlight your value.
⏰ Timestamps
00:00 Introduction to Julia Steele’s career
02:12 From journalism to marketing
06:30 Balancing branded content and storytelling
11:45 Navigating the complexities of nonprofit and education marketing
16:20 Success Academy’s dual mission: advocacy and access
21:35 Cultural competence in marketing for NYC’s diverse families
28:10 The power of customer research in driving marketing decisions
35:00 Julia’s favorite growth non-hack: research
#GrowthMarketing #Education #NonprofitMarketing
🔗 Mentioned in this episode:
- Success Academy Charter Schools: www.successacademies.org/
- Ed Institute at The Robertson Center: saedincubator.org/
👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: bit.ly/3xXGJJc
🤝Connect with Right Side Up
Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: bit.ly/4bfaBQt
‣ Subscribe to our channel: bit.ly/3HWiJYD
‣ Subscribe to our marketing newsletter: rightsideup.com/resources/growth-marketing-newsletter/
‣ Follow us on Linkedin: www.linkedin.com/company/rightsideup/
‣ Follow us on Facebook: RightSideUpCo/
‣ Follow us on Twitter: rightsideupco
► About this Video
In this episode of Growth Talks by Right Side Up, Julia Steele joins host Krystina Rubino to share her journey from journalism to nonprofit marketing and her passion for creating impactful stories that move people to take action. Julia discusses the challenges and rewards of marketing in the education and nonprofit sectors, emphasizing the importance of cultural competency, customer research, and advocacy in driving growth.
Julia also explores how Success Academy works to inspire families and drive enrollment, all while staying true to their mission of providing exceptional education for children of all backgrounds.
🗝️ Key Takeaways:
- Research and qualitative insights are irreplaceable for understanding customer decisions-get to know your audience deeply.
- Marketing must adapt to diverse audiences and meet them where they are, so stay flexible.
- Advocacy and storytelling go hand in hand. Clear, mission-driven communication fuels awareness and impact.
- Branding isn’t just for profit. A strong, authentic message resonates in both nonprofit and for-profit sectors.
- Calls-to-action are critical, so be intentional in your messaging to ensure the audience understands what you’re offering. Highlight your value.
⏰ Timestamps
00:00 Introduction to Julia Steele’s career
02:12 From journalism to marketing
06:30 Balancing branded content and storytelling
11:45 Navigating the complexities of nonprofit and education marketing
16:20 Success Academy’s dual mission: advocacy and access
21:35 Cultural competence in marketing for NYC’s diverse families
28:10 The power of customer research in driving marketing decisions
35:00 Julia’s favorite growth non-hack: research
#GrowthMarketing #Education #NonprofitMarketing
🔗 Mentioned in this episode:
- Success Academy Charter Schools: www.successacademies.org/
- Ed Institute at The Robertson Center: saedincubator.org/
👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: bit.ly/3xXGJJc
🤝Connect with Right Side Up
Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: bit.ly/4bfaBQt
‣ Subscribe to our channel: bit.ly/3HWiJYD
‣ Subscribe to our marketing newsletter: rightsideup.com/resources/growth-marketing-newsletter/
‣ Follow us on Linkedin: www.linkedin.com/company/rightsideup/
‣ Follow us on Facebook: RightSideUpCo/
‣ Follow us on Twitter: rightsideupco
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I found this is not about BTB marketing it’s more about your personal lives which ….. Sorry to say but I’m 18 minutes into this and I haven’t heard anything about marketing. Ive heard leadership, what you do in your personal lives quiz.
Most important metric os your mom
Cold emailing is definitely a powerful tool, especially for scaling businesses. I have been using Do You Mail with great success for a few months. Their automatic SPF and DKIM configuration saved me hours of headache. Plus, the unlimited sending power? A life-saver. If you want to make your email outreach smooth, give it a go!
Michelle is breakdown really resonated with me, cold emails can drive results if executed well. I have been utilizing Mystrika is features and their cold email accelerator guide is super insightful! The tag management and email warmup in multiple languages have made my campaigns soar. Seriously, do not wait to check it out!
Cold emailing is definitely a powerful tool, especially for scaling businesses. I have been using Do You Mail with great success for a few months. Their automatic SPF and DKIM configuration saved me hours of headache. Plus, the unlimited sending power? A life-saver. If you want to make your email outreach smooth, give it a go!
Could not agree more with this discussion! Cold emailing is a goldmine if you know how to leverage it. I recently included Filter Bounce in my workflow, and their accurate real-time verification really cuts down on wasted sends. At just $10 a month, why would not you give it a try?
Michelle is breakdown really resonated with me, cold emails can drive results if executed well. I have been utilizing Mystrika is features and their cold email accelerator guide is super insightful! The tag management and email warmup in multiple languages have made my campaigns soar. Seriously, do not wait to check it out!
I totally agree with Michelle on the power of cold emailing for global brands. I have been working with Mystrika and the user-friendly interface makes everything so straightforward. Their warmup pool really boosts my deliverability rates, especially to Microsoft domains. If you are serious about cold emailing, Mystrika is where you want to be.
Love this video! Michelle is tips are pure gold for anyone in marketing. Mystrika has been my go-to for cold emailing lately. The detailed analytics really help in refining my strategy. I never realized how important bounce detection was until I started using it. Highly recommend checking it out if you want to step up your game.
Could not agree more with this discussion! Cold emailing is a goldmine if you know how to leverage it. I recently included Filter Bounce in my workflow, and their accurate real-time verification really cuts down on wasted sends. At just $10 a month, why would not you give it a try?
Love this video! Michelle is tips are pure gold for anyone in marketing. Mystrika has been my go-to for cold emailing lately. The detailed analytics really help in refining my strategy. I never realized how important bounce detection was until I started using it. Highly recommend checking it out if you want to step up your game.
After watching Michelle, I realized how crucial email reputation is for scaling outreach. I have been with Do You Mail for months and the results have been fantastic. Their cost-effective plan and easy email ID creation make it a breeze to manage multiple campaigns. If you are sending cold emails, definitely give it a go!
👏🏽
Davis Donald Perez Sarah Walker Donna
Customer acquisition ..... I'm not getting the last "c"
Eeeeeeeeeew business stuff. This is why I've hired some incredibly smart people to run the business end of my business. I do the ethical hacker and offensive network security specialist bit, they deal with customers and the cost of doing business. I don't care how long or how well you can explain it to me, I'm absolutely not a "business man" nor would I ever want to be. I love penetration testing, and devising creative ways to break into the parts of your network you want tested.
Hmmm caca
Hmmm caca indeed
This interview was very insightful and packed with advice. Thank you for helping to dissect the success that Rocket Money has achieved with their marketing strategy and team.
Clearly your misunderstanding the purpose of looking at redit for that sort if thing. It isnt going to find products, its trying to find unbiased opinions from actual people rather then marketing and carefully selected spokespeople
Using reddit as a research platform is about the stupidest thing ive heard of this week. Its only good for hyper niche answers and a place to base opinions and gather information.
What you are doing is not research. You clearly don't know what research is.
This is so insightful Thank you
Harry Kane is finance guy now? Probably not gonna win 😂 kidding dude, hope you succeed!
Idc
Voice?
This was so great! The three buckets of spend were a super interesting way to think about channel diversification
I love Doug!!! Leave it to Krystina to find the best humans for these episodes!
Very informative. Thank you!!
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Manbir is so thoughtful, I loved hearing his story because I think a lot of great marketers "fall into it" because of other passions that align!
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'promo sm' 👉
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Is every question a great question?!
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No
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