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In this video I cover the basics of writing an effective blog post. From experience, many of my web design clients don't readily have the knowledge to utilise a blog effectively. So here, I talk about things like the blog post structure, headings and call to action, as well as how best to use categories and tags.

If you run a nonprofit organisation, appeals will be nothing new to you. Charities run appeals all the time to fundraise for specific causes. In this video I look at the key components needed for a successful charity appeal landing page. We cover the headline, call to action and media content you need to impress donors and drum up new supporters.

In this video I reference the book Start With Why by Simon Sinek and demonstrate how charities can put their "why" into action, using The Golden Circle model, in order to gain more supporters and more donors. This idea isn't about marketing. It's not even about nonprofit or business - it's about purpose. So many organisations have disconnected from their reason for starting in the first place. ...

When planning a new project, perhaps a website redesign or database integration, how do you know what to prioritise? The project management triangle looks at three constraints: cost, time and quality, and enables you to effectively understand which is most important to you (hint: you can't have all three!) This video features content from my book The Digital Charity, helping nonprofits use tech...

Should you embed Facebook, Twitter, Instagram and other social media content on your website? In this video I argue why the audience for your social channels is different to the audience for your website, and therefore you should think twice before embedding social feeds on your website.

For website owners, API integrations are the secret to creating robust systems at relatively low cost. How do you connect your website to other services to share data? With integrations! In this video I give a very simple example of how your website might connect with other pieces of software so you can bring together a suite of tools to make your life easier.

SUBSCRIBE for more interview videos WIN a free copy of the book featuring this case study and more: thedigitalcharity.co.uk/ In this interview Emmelie talks about the process of developing a content plan for a new website design for her work at Bioregional. She discusses content design, pair-writing, overcoming internal challenges and marketing strategy.

SUBSCRIBE for more interview videos WIN a free copy of the book featuring this case study and more: thedigitalcharity.co.uk/ In this video we speak with Carley who helped integrate a bulletin board forum for service users of the charity she worked at. She shares the process and learnings from this project, offering nonprofits some tips and guidance on how to build their own online communities.

SUBSCRIBE for more interview videos WIN a free copy of the book featuring this case study and more: thedigitalcharity.co.uk/ Vikram discusses the use of personas to help better understand your audience. He gives some top tips on persona design and how they use it at Lightful, a social media tool for charities.

SUBSCRIBE for more interview videos WIN a free copy of the book featuring this case study and more: thedigitalcharity.co.uk/ Mandy talks about working on an awareness-raising campaign with Newcastle Carers, and how their radical approach of involving service users in the creative process brought about a number of fantastic benefits.

In this website accessibility webinar I discuss the importance of working towards compliance in order to make your website inclusive to all.

In this webinar (18 Oct 2019) I cover SEO from the nonprofit angle, looking at the importance of keywords and backlinks, discussing on-page vs off-page SEO and helping you to measure you SEO effectively. *Lightful offer* If you'd like to get 50% off any lifetime plan with Lightful, goto: bitly.com/lightful-cbox Be sure to enter the code CBOX at checkout! *Further reading* For more SEO and marke...

In this video we cover the basics on getting starting with marketing automation. We provide some examples of how charities and non-profits have used automation to save time, raise money and be more impactful. We then look at how automation tools may actually detract from the overall visitor experience, and give examples of when you might wish to think twice. This video was create by Matt Saunde...

The Ice Bucket Challenge in 2014 raised over $100 million that year and was shared tens of millions of times. What can your charity learn from this? 1) Human element By connecting with viewers on an emotional level, the campaign was engaging and fun. 2) Video Video is an increasingly popular medium on the internet, more engaging than text, particularly on social media platforms. 3) Challenge Th...

The technicalities of good website content

3 reasons to get HTTPS by installing SSL on your website

95% of charity websites FAIL to meet accessibility criteria