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Economics is not a field that is known for good writing. Charts, yes. Sparkling prose, no.
Except, that is, when it comes to Deirdre Nansen McCloskey. Her conversational and witty yet always clear style is a hallmark of her classic works of economic history, enlivening the dismal science and engaging readers well beyond the discipline. And now she’s here to share the secrets of how it’s done.
Economical Writing is itself economical: a collection of thirty-five pithy rules for making your writing clear, concise, and effective. Proceeding from big-picture ideas to concrete strategies for improvement at the level of the paragraph, sentence, or word, McCloskey shows us that good writing, after all, is not just a matter of taste-it’s a product of adept intuition and a rigorous revision process. Debunking stale rules, warning us that “footnotes are nests for pedants,” and offering an arsenal of readily applicable tools and methods, she shows writers of all levels of experience how to rethink the way they approach their work, and gives them the knowledge to turn mediocre prose into magic.
00:00 - Master the art of clear and persuasive writing.
01:33 - The endless task of writing
05:13 - Rules for clear and joyful writing
09:07 - The craft of writing with purpose
13:21 - Powering up your writing with precision
16:33 - Punctuation and typography
19:05 - Final summary
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