Nobody cares what the vendor has to say. They care what their peers have to say.
With buyer behavior changing dramatically in recent years, customers have so many places to research your product before they contact your sales organization. Peer review sites, conferences, peer communities are all fertile ground for people looking to share recommendations for vendors.
Working with your customers to share their success in solving their challenges with your product, and offering a way for them to shine, is crucial to growing your business.
I’m joined in this episode of the What Great Looks Like podcast by Colleen Reidy, Director, Global Customer Marketing and Advocacy at Veracode, and David Coates, Senior Director, Customer Led-Growth at Forter.
Find Colleen at www.linkedin.com/in/colleenreidy/
Find David at www.linkedin.com/in/david-coates-3596282/
Colleen, David, and I have an energetic discussion on best practices in working with customers to drive your business outcomes: opening doors, closing deals, building awareness, and increasing value and growing business with your existing customers.
In the What Great Looks Like podcast series we talk to leaders who exhibit the best practices that create an efficient and effective GTM (go-to-market) organization that’s collaborative, and who increase sales for their businesses.
Subscribe to the “What Great Looks Like” TH-cam channel at youtube.com/@What-Great-Looks-Like to get notifications when new episodes drop. Visit us at what-great-looks-like.com
And feel free to contact me directly at gary@what-great-looks-like.com if you’d like to learn more about ways to increase sales.