Since 2020, British watch brand, Beaucroft has designed classic watches from the heart of Cambridge England.

Through a blend of old timekeeping techniques and modern watch design styling we bring the best of the old and new worlds together, and create watches at an affordable price that are attracting a new generation to the beauty of mechanical wristwatches. In the design of every Beaucroft watch we strive to create a modern & classic watch that will look as fresh in years to come as it does on day one.

As a young British brand, we aim to do things differently to meet the aspirations of our modern customers; this means breaking our of gender labels through gender neutral design, making tangible environmental commitments and reimagining the watch shop experience through our partnerships with Cambridge’s best independent brands.We are made by the stories of our diverse customers, and for them we create the finest modern watches we can and a buying experience like no other.