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What'd you see in Wolverine? Was it the cool hairdo or being the social outcast?

You might enjoy the full video: th-cam.com/video/NP2jyXCpsTU/w-d-xo.html

Even better example lol you're not into sports... You don't really go much for big brands. If you actually lived in a world where you didn't know what Nike was and you came across that check for the first time. Does that logo tell you that we make sneakers and jerseys and sportswear and this that in the next? Or... Would you look at it and think what the f*** does this company do?

Some great thoughts here, @@wyzefreedom :) Just goes to show that a 'brand' is so much more than a logo/CI.

It could also be that it's the most tangible part of 'branding' - and this extends to things like packaging, too - so people have come to associate branding with Graphic Design (where you get your logo/CI).

Thank you @tombenford227! You can find Luke's episode here: www.nicework.in/omq-luke-woodhouse (you'll find links to your favourite podcast platform there, too). You can also find One More Question wherever you get your podcasts :)

Amazing, thank you! @@welovenicework.

Enjoy@@tombenford227!

Not that more people know about, but that more people have access to it. Two sides to the coin: 1. It's great that more people have access and can build their own brands now - no gatekeeping 2. The proliferation of branding has watered down the power or authority of having a 'brand' A few decades ago, when branding was less accessible or a more expensive exercise, it would have meant that someone had spent a lot of money to create or build a brand - there was significant investment, hence credibility. Presently, a lower entry point to create or build a brand means that the experience you receive may not match the brand's perception.

@@welovenicework. "more people have access and can build their own brands" I am not sure if the activities and online presence of a person or small company would qualify as brand-building? There are more nuances, steps along the way - like knowledge of another person or service. "Knowledge of" does not automatically turn an entity into a brand. I.e. You-tubers with large followings may be said to have a brand because of sheer numbers but the person doing this may not have planned to build a brand as much as getting attention and followers. So I think "Branding" as an activity requires planning and awareness of choices and ideas - and rules to follow. It is a complex process that goes over time. I believe it to be more costly today than before because of all the "noise" of many trying to reach an audience. So - not dead but challenged ? :D

​@@baadtaste1337 You make some really good points. You're right the 'knowledge of' doesn't automatically make a person or thing into a brand - and neither should it, becuase not everything needs 'a brand' in the official sense. If you have a company or are a well-known personality with a following (even a small one), we'd argue that that actions you take or how you behave play a role in building a 'brand' around you or what you do. In this example, there's something that comes to mind when they think of you/your business and vice versa, which is one of the aims of having a brand (saliency). As you say, there is still 'brand-building/branding' in the traditional sense - i.e. what's the plan that we'll follow to help people associate us with 'x'. But everything you put out publicly, as a TH-camr, small business, or LinkedIn influencer will likely position you, in some way, in the minds of others. If your messaging lacks alignment or consistency, it's going to be harder to do so (good or bad, depends on your goals). Also, as you point out - it takes time. There's definitely more noise to contend with - that's because the barriers to entry are so much lower. So, it could be costly if you're competing in a large market/have poor strategy, but if you've found a unique market or problem to solve it could (emphasis on could) be cheaper - at least on entry. Challenged - definitely. Do you think we'll see branding become less popular / less of a requirement in years to come?

Thank you :)

Thank you, @davideastham. We love Aaron's outlook on branding :)

YES! So good! 😄

We love the way he questions his clients: 1. Do you really need this? 2. What problem are you trying to solve? Are you sure this is the best way to solve it? Making sure they don't think that having a brand is the answer to their problems.

@@welovenicework. I see brand as the heart of any enterprise, whether a one-person shop or a corporation. An enduring brand stands the test of time, when all the other trends and brands die out. This is why I place so much emphasis on brand when designing logos for clients. It serves as the meaning behind the graphic.

@@cpujolsdesign we love your thinking. Creating brands that stand the test of time is one of the most important things we can do as designers/brand builders.

Draplin knows what it means for the little guys to get access to good design and marketing. We love his energy, too! 😄

Bring the artistry back into logo design, @61wayne! 😄

Hey @dane103, Thanks for your feedback. This is something that we're rolling out on our new videos which will be released soon.

Why are you so unhappy?

It would also keep you locked in :)