Join us in this engaging session where we explore the intersection of coaching, storytelling, and AI in enhancing field medical excellence.
Together with Marcus West, CEO of 60 Seconds, we uncover strategies to empower Medical Science Liaisons (MSLs), foster impactful communication, and leverage generative AI for better engagement.
Timeline:
00:00:00 - Introduction: Setting the stage for combining human storytelling with AI-driven insights in field medical.
00:01:09 - What Defines Success in Field Medical?: Marcus West discusses evolving roles, accountability, and the importance of engaging stakeholder dialogues.
00:05:17 - The Shift in Medical Affairs: How investment and change management are transforming field medical teams into integrated, high-performing units.
00:10:42 - Challenges in Feedback Loops: Addressing gaps in actionable insights and building a culture of sustained coaching.
00:17:19 - Why Focus on Coaching and Storytelling?: The critical role of storytelling skills in adapting to complex medical environments and multi-channel communication.
00:28:10 - Building Effective Communication Practices: Tips on practicing storytelling and structuring impactful narratives for MSL teams.
00:35:04 - Leveraging Generative AI: How AI can simplify complex data and help tailor messages for diverse audiences.
Dive into actionable strategies to elevate field medical interactions, improve retention, and create lasting impact in medical affairs. Don't forget to like, subscribe, and share!