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Dr. Manis
United States
เข้าร่วมเมื่อ 25 มี.ค. 2020
This is my TH-cam channel for all things marketing. I am currently working on videos for Marketing Research and Analysis, Marketing Analytics, Marketing Strategy, and Consumer Behavior. These videos include R software tutorials, Excel tutorials, SAS tutorials, Qualtrics tutorials, and mini-lessons on various marketing topics.
If you are interested in learning more about me, I encourage you to visit my website at www.ktmanis.com.
If you are interested in my research, you can find me at Google Scholar - scholar.google.com/citations?user=vAqcfAcAAAAJ&hl=en - or you can find my work on ResearchGate - www.researchgate.net/profile/Kerry-Manis
If you are interested in learning more about me, I encourage you to visit my website at www.ktmanis.com.
If you are interested in my research, you can find me at Google Scholar - scholar.google.com/citations?user=vAqcfAcAAAAJ&hl=en - or you can find my work on ResearchGate - www.researchgate.net/profile/Kerry-Manis
Introduction to Family/Household Decision-Making
Introduction to Family/Household Decision-Making
มุมมอง: 739
วีดีโอ
The Role of Attitudes in Consumer Behavior
มุมมอง 788ปีที่แล้ว
The Role of Attitudes in Consumer Behavior
Introduction to the Role of Values in Consumer Behavior
มุมมอง 156ปีที่แล้ว
Introduction to the Role of Values in Consumer Behavior
Self concept: the role of physical appearance
มุมมอง 84ปีที่แล้ว
Self concept: the role of physical appearance
Introduction to Learning and Memory: Part II
มุมมอง 211ปีที่แล้ว
Introduction to Learning and Memory: Part II
How to use the same participants from a previous study in Amazon Mechanical Turk (MTurk)
มุมมอง 5022 ปีที่แล้ว
How to use the same participants from a previous study in Amazon Mechanical Turk (MTurk)
What role do salespeople play in the digital age?
มุมมอง 1892 ปีที่แล้ว
What role do salespeople play in the digital age?
How to obtain the upper/lower triangle of a matrix in R
มุมมอง 1.4K3 ปีที่แล้ว
How to obtain the upper/lower triangle of a matrix in R
How to calculate Cronbach's alpha in SAS (Studio)
มุมมอง 1.1K3 ปีที่แล้ว
How to calculate Cronbach's alpha in SAS (Studio)
How to Create an APA formatted correlation matrix table in R (Studio Cloud)
มุมมอง 5K3 ปีที่แล้ว
How to Create an APA formatted correlation matrix table in R (Studio Cloud)
What is Distribution Strategy?: Supply Chain Explained
มุมมอง 7K3 ปีที่แล้ว
What is Distribution Strategy?: Supply Chain Explained
What is Relationship marketing strategy?
มุมมอง 1.8K3 ปีที่แล้ว
What is Relationship marketing strategy?
What is Integrated Marketing Communications Strategy? Integrated marketing communications explained
มุมมอง 37K3 ปีที่แล้ว
What is Integrated Marketing Communications Strategy? Integrated marketing communications explained
What is New Product Planning and Development Strategy?
มุมมอง 3.4K3 ปีที่แล้ว
What is New Product Planning and Development Strategy?
thanks for your information
Integrated Marketing Communications (IMC) is a strategy that ensures all marketing channels and messages are unified and consistent to deliver a cohesive brand experience.
Can you collaborate this way with others from different institutions as long as they have a Qualtrics account?
Um, "mile" (CPM) is pronounded "mill-eh" (or something like this). You gotta study your Latin...
thank you
Thank you!
Thanks, Dr. Manis. Your video is easy-to-understand in explaining the concept of service-dominant logic. It's helped my study much more relax.
thanks helped a lot
Glad it helped
In your video when you click test it auto-generates a number but for me when I follow these directions it says "The web service returned no fields.Click here to view the raw data" how should I proceed?
Hi, thanks for the video. Do you know how I could do this table, but with a specific type of correlation such as spearman's rank coefficient? It seems confusing to specify that in this code. Thank you :)
$0.15 per hour? That does not sit well with me. Besides that, thank you for the overview.
Hey Dr. Manis The data I am working with in R is way to big to be uploaded the way you showed in your video. Is there another possibility to upload the data?
Is it also possible to show the Cronbach's alpha if the item is deleted in excel?
thank you
You're welcome
Awesome.
Thank you! Cheers!
Thanks a lot. Pls keep up your good work!
Thanks, will do!
You have saved me so much time. Thank you so much.
Happy to help
Super clear explanation. Thank you
Glad it was helpful!
Hi. Dr. Manis, how can I cite this video for my thesis? I am a visual communication student (designer), I got challenged by the HoP to use IMC for my promotion media project. IMC is alien to me, so it is helpful to find videos like this.
So helpful thank you!! 😭😭😭
I’m so glad it was helpful!
Promo`SM
Nice!
Thank you, I found this video helpful, but how were you able to add the footnote with the description?
This is how Wal-Mart destroyed mom and pop shops. It's fuckin disgusting tbh.
What about quality, sounds like it’d be better to price based off of cost of living, quality of product and room for revenue, if your competitor is pricing so low these aren’t factors you’re going against big corps or dummies who will die off in two weeks
Thank you for your comment. This video is strictly discussing competition-based pricing. I have other videos that discuss other types of pricing strategies, which include things such as quality.
GRACIAS POR COMPARTIR ESTA VALIOSA INFORMACION DR. MANIS . TENGO UNA PREGUNTA, ¿Si mi cliente compra varios productos como debo de organizar mi base de datos? y ¿Como podría automatizar esa base de datos de ventas ? Mil gracias
The file does not open in word how can this be fixed?
What do you suggest if I also need to list the product names (following your example) in addition to the favorable-unfavored scale?
Thank you very much. Can you make a video and explain the calculation of Cronbach's alpha for triangular fuzzy numbers using Excel?
Thank you so much!! This changed my life <3 so very helpful!!
Thank you
Summary ?😭
What does the 1 represent in the formula for cost plus formula?. On the internet i cant find this specific formula for cost plus method
100% As example, if you multiply US$ 50.00 by 0.5 alone, you will end up with only US$ 25.00 an not 75, because in reality 0.5 is 50%. You are subtracting half of the price, and not increasing it by its half. You want to receive 100% of the cost of production + 50% of markup So, to get this +50% of markup above the actual 100% of production cost, you need multiply US$ 50 by 1.5 (wich means 150% _ 100% to maintain the production price and 50% to add the markup price_) The formula used is the rule of three, but in the video is used its simplified version inside that greater formula. _ The complete formula: 100/150 = 50/X or, to you understand each value: 100%/150% = US$50/US$ X _ The simplified formula: 50*1.5 Search more about the rule of three to understand how it works, its extremely simple.
Thank you.
DR Thank you
Thank you Dŕ
I love clear voiced videos lke this. Shame its so niche it doesnt get more views
Many thanks for the video, Dr. Manis. What does that URL address mean? Can I type a different one, is it necessary to write random php etc?
this is so helpful!
Thanks for this video Dr. very helpful
It was brilliant! Thank you so much!
Thank you!
I need mturk requester contact
My mail addres muruges436@gmail.com
Very helpful!
Thank you so much, Dr. Manis. You condensed two semesters worth of information in just 30 minutes in an easy to understand format. By chance are you planning on making videos about advertising? (like the AIDA model, or parts of an ad campaign)
thank you so much
You're welcome!
How can I get the dataset?
Hello! Nice video. How I can calculate the 95% confidence interval of Cronbach's alpha? Thank You
A lot pof thanks to you Dr Manis. I am planning to set-up my first project survey on Mechanical Turk. This video is very informative.
Dr. Manis, thanks for the helpful vid! This might be a silly question -- do I have to use Qualtrics for making the survey? Could I use, for instance, Google Form instead? Your video here and another TH-cam vid I saw both used Qualtrics for making the survey. I'm just wondering whether other survey platforms are also okay. Look forward to your thoughts. Thanks, Dr. Manis.
Very helpful