The Sacramento Observer, a weekly newspaper serving the African American community in Sacramento, California, faced challenges in adapting to a digital world while maintaining its commitment to community journalism. The newspaper implemented AI-powered tools from Nota to enhance its digital presence, improve content discoverability, and attract a wider audience. These tools allowed the Observer to increase page views by 39% and reduce the time spent on technical tasks like SEO optimization by 70%. This case study demonstrates how AI tools can empower independent, community-focused publications to thrive in the digital landscape.
www.heynota.com/case-studies
__________________________________\
Cynthia Lieberman, LieberComm
Marketing and Communications Expert
www.cynthialieberman.com
liebermanc@gmail.com
Created by @liebermansees via Google NotebookLM