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Matt Forsyth / Volenté
Canada
เข้าร่วมเมื่อ 22 พ.ย. 2013
Founder of @ Volente Media†
Matching Great Companies with Great Opportunities
Just a guy running a B2B agency, scaling from $10K to $40K per month using the exact principles I’m teaching in these videos. No fluff, no filler, just raw, actionable advice on email marketing, lead generation, and getting more clients through the door.
I’m not here to sell you a dream. I’m showing you exactly what I do, what works, and what doesn’t, so you can shortcut the process for your agency or business. Whether it’s cold email strategies, appointment-setting frameworks, or real results from the trenches, it’s all here.
If you’re about growth, execution, and making things happen, you’re in the right place.
If you want to see more of my life, head on over to my IG, I'll have that linked below.
Matching Great Companies with Great Opportunities
Just a guy running a B2B agency, scaling from $10K to $40K per month using the exact principles I’m teaching in these videos. No fluff, no filler, just raw, actionable advice on email marketing, lead generation, and getting more clients through the door.
I’m not here to sell you a dream. I’m showing you exactly what I do, what works, and what doesn’t, so you can shortcut the process for your agency or business. Whether it’s cold email strategies, appointment-setting frameworks, or real results from the trenches, it’s all here.
If you’re about growth, execution, and making things happen, you’re in the right place.
If you want to see more of my life, head on over to my IG, I'll have that linked below.
3 simple tweaks to 2X your email response rate
Struggling to get responses to your cold emails? In this video, I’ll break down 3 simple tweaks that doubled my email response rate and transformed my campaigns into a lead-generating machine. These strategies took me from results so bad I couldn’t show them to my mom, to industry-leading stats-and I’m sharing them all with you.
Here’s the game plan:
00:00 Intro
00:36 My embarrassing start in email marketing
00:58 The 3 tweaks overview
01:22 Tweak 1: Dialing in your ideal client avatar
03:33 Tweak 2: Why follow-ups are non-negotiable
05:38 Tweak 3: Writing non-intrusive copy
06:51 My transformation: From ignored emails to a full calendar
07:21 Conclusion
What you’ll learn in this video:
How to find your ideal client avatar for more replies and fewer time-wasters.
Why follow-up emails are crucial and how to automate them effectively.
How to craft non-intrusive copy that sparks curiosity and gets responses.
Real data from my campaigns showing how these tweaks lead to 2x open rates, 20x replies, and more opportunities.
These aren’t just theories. These are proven strategies that work for B2B sales, backed by real numbers. Whether you’re just starting with cold outreach or looking to improve your results, this video will give you the tools to build a scalable system and dominate your outreach.
👉 Want a full breakdown of why email marketing is the best lead gen strategy? Watch this video on our TH-cam channel linked below!
👉 Still struggling to get leads? Get our complete process for FREE: free.volentemedia.com/
Disclaimer:
I make content to make money-just with a longer time horizon than most. The purpose of these videos is simple: to build trust with business owners by sharing the absolute best knowledge from my own business that’s helped us scale. My hope? That you take this, apply it, and see results. And if you like how we operate, maybe one day we become partners. No fluff, just transparency.
Hashtags for SEO:
#ColdEmail #SalesStrategy #LeadGeneration #B2BSales #EmailMarketing #OutreachTips #InstantlyAI #FollowUpEmails #BusinessGrowth
Here’s the game plan:
00:00 Intro
00:36 My embarrassing start in email marketing
00:58 The 3 tweaks overview
01:22 Tweak 1: Dialing in your ideal client avatar
03:33 Tweak 2: Why follow-ups are non-negotiable
05:38 Tweak 3: Writing non-intrusive copy
06:51 My transformation: From ignored emails to a full calendar
07:21 Conclusion
What you’ll learn in this video:
How to find your ideal client avatar for more replies and fewer time-wasters.
Why follow-up emails are crucial and how to automate them effectively.
How to craft non-intrusive copy that sparks curiosity and gets responses.
Real data from my campaigns showing how these tweaks lead to 2x open rates, 20x replies, and more opportunities.
These aren’t just theories. These are proven strategies that work for B2B sales, backed by real numbers. Whether you’re just starting with cold outreach or looking to improve your results, this video will give you the tools to build a scalable system and dominate your outreach.
👉 Want a full breakdown of why email marketing is the best lead gen strategy? Watch this video on our TH-cam channel linked below!
👉 Still struggling to get leads? Get our complete process for FREE: free.volentemedia.com/
Disclaimer:
I make content to make money-just with a longer time horizon than most. The purpose of these videos is simple: to build trust with business owners by sharing the absolute best knowledge from my own business that’s helped us scale. My hope? That you take this, apply it, and see results. And if you like how we operate, maybe one day we become partners. No fluff, just transparency.
Hashtags for SEO:
#ColdEmail #SalesStrategy #LeadGeneration #B2BSales #EmailMarketing #OutreachTips #InstantlyAI #FollowUpEmails #BusinessGrowth
มุมมอง: 10
วีดีโอ
5 steps to 10+ appointments per week (in 2025)
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Struggling to Book Appointments Consistently? In this video, I’m breaking down the raw, unfiltered truth about why your outreach isn’t landing and how to flip the script. This isn’t gonna be your typical video about someone yapping about some overpriced course or throwing unproven tactics your way. Nope. This is raw, real, and straight from the trenches, stuff I’ve tested, failed at, and refine...
we tried 4 different outreach methods (heres what worked)
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Struggling to find the best way to reach your prospects? In this video, we break down the top 4 outreach methods for B2B sales and reveal why email marketing is king for filling your pipeline, scaling your outreach, and closing more deals. Here’s the game plan: 00:00 Intro 00:44 The 4 Methods 01:56 Why Cold Email Wins Everytime 07:37 Conclusion Still struggling to get leads? Get the full bluepr...
the real way to handle objections during sales calls
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Struggling with objections that kill your sales calls? Let’s be real-handling objections is where most deals go to die. But it doesn’t have to be that way. In this video, I’m breaking down a simple, no-BS framework for overcoming objections without sounding pushy or robotic. Here’s the game plan: 00:00 Intro 00:37 Handling Objections 09:00 Live Objection Handling 15:17 Summary Still struggling ...
how we book appointments with an 85% show up rate effortlessly
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Struggling to get B2B clients to show up for sales calls? Discover our proven cold calling framework that consistently delivers an 85% show-up rate. This step-by-step system is designed specifically for B2B businesses looking to fill their pipeline, convert more leads, and increase appointment attendance effortlessly. 00:00 Intro 00:55 BOOKED Framework 08:20 Bonus Round 10:45 Live Call 16:43 Su...
The 1-Email Strategy That DOUBLED My Appointments Overnight
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Struggling to see results from your cold email campaigns? This video dives into the Non-Intrusive vs. Intrusive Email Strategy, a simple yet effective method to master B2B outreach. Designed for agency owners and B2B marketers, this approach helps you craft emails that stand out, resonate with your audience, and drive conversions without overwhelming your prospects. We also showcase how to use ...
The Ultimate Lead Generation Blueprint: Step-by-Step Client Acquisition Guide
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Want to know exactly how to fill your pipeline with quality clients? In this video, I’m walking you through our no-fluff lead generation blueprint, showing you step-by-step how to get qualified leads and grow your business. If you're tired of spinning your wheels, this guide is about to change the game. We’ll break down the diagram so you can get clients on repeat. Let’s get your lead flow work...
In your experience, what is a realistic positve-reply-to-booking-ratio?
Realistic appointment booking rate from qualified leads from email marketing depends on your skills on the phone, but a realistic one is 40-60%, but you should be striving for 75% ABR (appointment booking rate) To more directly answer: 40% ABR = 5:2 ratio 75% ABR (absolutely possible) = 4:3 ratio So realistically (from my experience) for every 5 qualified leads you get, you can book 2 appointments. Let me know if this helps 🤝
i'm really needing help on outreach rn, thanks, this helped my beliefs a lot!
Glad I could help!
Great video! Did you share the Follow Up Copies?
No I didn’t, there are some secrets I can’t bare to give up. But if you’re looking for more direction on lead gen, you can go to free.volentemedia.com/ 👍
5:00 what criteria. I’m asking cuz I want to be sure I understand. Great video btw
Fantastic question! Using my Sales Agency as an example of this, I may ask them in the email if they have the ability to take on extra customers/clients. If they answer no, then they don't have a purpose for what I am selling them, so I can disregard them as a lead. Alternatively if they answer yes to this pre-qualifying question (the criteria), then that indicates to me that they are in need of what I am selling therefore a qualified lead (Although I typically ask more questions in follow-up emails to ensure the quality of the lead). I hope this helps create some clarity for you👍
Honestly really good video, it just basically proved what I already thought to be right. Great job
Thanks for the feedback, and I'm glad to hear. What industry are you in?
Hey ! Can you share it
Absolutely, send us your email and we will fire it over!