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Myles Root - Google Ads for eCommerce Brands
United Kingdom
เข้าร่วมเมื่อ 13 ก.ย. 2023
If you're an eCommerce brand owner that wants to increase sales with Google Ads then this channel will help you do that. I post videos breaking down everything from ad copy to Google Analytics conversion tracking.
If you want me to run your Google Ads and increase your sales head to my website - serendipityy.io
If you want me to run your Google Ads and increase your sales head to my website - serendipityy.io
7 Google Ads Tools I Find Most Useful (Free & Paid)
Get your FREE trainings by signing up to my newsletter - serendipityy.ck.page/a70227d950
In this video I cover the 7 Google Ads tools that I find most useful. I manage over £60k/month in ad-spend and these are tried and true. I am not affiliated with these tools.
In this video I cover the 7 Google Ads tools that I find most useful. I manage over £60k/month in ad-spend and these are tried and true. I am not affiliated with these tools.
มุมมอง: 5
วีดีโอ
This New Google Ads Account Structure Increased Revenue By 60% For This eCom Brand
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This new Google Ads account structure led to my client increasing revenue by 60% and adding £36,900 in Google conversion value. Get your FREE 67-step audit checklist by signing up to my newsletter - serendipityy.ck.page/a70227d950
Google Ads Conversion Tracking For Shopify (Complete Guide For Customer Events Update)
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Get access to the guide by clicking this link - a-complete-step-by-step i4ekppv.gamma.site/ In this video I show you how you my complete guide to Google Ads conversion tracking for Shopify. And tell you how to access it.
How To Audit Google Ads Accounts For eCom Brands
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In this video I go through my 67-step Google Ads account audit checklist for eCommerce brands. By the end you will know exactly what settings you need to change in your account to decrease your cost-per-acquisition and fix any errors. Get FREE access to 67-step audit document by signing up to my newsletter - serendipityy.ck.page/a70227d950 00:00 Introduction 00:36 CAC Targets & LTV vs. First-Or...
How To Create A Supplemental Feed
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In this video I create a supplemental feed in Google Merchant Center to show you how it's done. Get your FREE resources by signing up to my newsletter - serendipityy.ck.page/a70227d950
Google Ads Conversion Tracking (Shopify Checkout Extensibility Update)
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Normal Google Ads conversion tracking in Shopify will not work anymore (at least past the 28th of August) as the additional scripts box is going away. This tutorial teaches you how to setup Google ads conversion tracking using customer events, a new feature in the checkout extensibility update. Get the doc with the tracking code (it will be emailed to you) - serendipityy.ck.page/a70227d950 Get ...
Google Shopping Ads Course
มุมมอง 9474 หลายเดือนก่อน
Get your FREE resources by signing up to my newsletter - serendipityy.ck.page/a70227d950 Increase Your Profits From Google - serendipityy.io/ TIMESTAMPS 00:00 Intro 01:35 Overview Of Shopping Ads 05:23 Merchant Center Tips 15:33 Shopping Ads Structure & Best Practices 30:35 Best Seller Strategy 41:48 Margin-Based Strategy 46:22 Hypersegmentation Strategy 52:51 Multiple PLA Strategy 56:00 Optimi...
Google Ads Server Side Tracking (With Consent Mode v2)
มุมมอง 1.2K4 หลายเดือนก่อน
In this video I cover what server side tracking is, and how to set it up for Google Ads conversions along with consent mode v2.0. Get CookieBot - www.cookiebot.com/en/cookiebot-cmp-and-google-consent-mode/? Setup conversion tracking using GTM - th-cam.com/video/qTYnbNWAs-4/w-d-xo.htmlsi=23k1HHZjBjajPA2f Sort out your conversion tracking issues in less than 24hrs - docs.google.com/document/d/1N3...
Google Ads For Ecommerce (Does it Work?)
มุมมอง 3774 หลายเดือนก่อน
I discuss if Google Ads work for ecommerce stores, and teach you 5 things to do to get yours working well. Work with me - serendipityy.io Get your FREE resources by signing up to my newsletter - serendipityy.ck.page/a70227d950 TIMESTAMPS 00:00 Intro 00:54 Do Google Ads Work? 02:17 Why Do Google Ads Work? 03:46 Problem 1: High AOV 06:00 Problem 2: Strategy 08:53 Problem 3: Website 10:26 Problem ...
Increase Your Google Ads Profits For Cheap
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In this video I cover 5 things that can help you increase the profits from your Google Ads campaigns. They're all low cost. Join my newsletter for daily emails on Google Ads strategies - serendipityy.ck.page/a70227d950 TIMESTAMPS 00:00 Intro 00:36 Website Speed 02:58 Rich Snippets 04:21 Above-The-Fold Offer 06:38 First-Time Discount 08:01 Social Proof
Facebook Ads vs. Google Ads (For Ecommerce Brands)
มุมมอง 1474 หลายเดือนก่อน
In this video I compare Facebook Ads vs. Google Ads and teach you which platform is best for your eCommerce store. Join my newsletter to get your FREE resources - serendipityy.ck.page/a70227d950 TIMESTAMPS 00:00 Intro 00:18 Comparison Between The Two 05:32 Which Choice Is Best 07:56 Myths About Google Ads 10:14 Advantages of Google Ads 15:53 How To Learn Google Ads 17:35 How I Can Help
Consent Mode v2 & Google Tag Manager (The Right Way)
มุมมอง 8775 หลายเดือนก่อน
This video will show you exactly how to setup consent mode v2 with Google Tag Manager and Cookiebot. I also cover some sneaky tips to improve your opt-in rate for consent. Get CookieBot - www.cookiebot.com/en/cookiebot-cmp-and-google-consent-mode/? Setup conversion tracking using GTM - th-cam.com/video/qTYnbNWAs-4/w-d-xo.htmlsi=23k1HHZjBjajPA2f 00:00 Intro 00:52 CookieBot & Tag Manager Setup 07...
How To Fix Your Consent Mode Problems
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In this video I answer the most common FAQs I've found on Reddit and from clients about consent mode v2. At 3:00 I mention it's a must-have for EMEA. I was wrong and it is in fact only required for the EEA/EU/UK regions. Here's a link to CookieBot (my preferred method to setup Consent Mode) - www.cookiebot.com/en/cookiebot-cmp-and-google-consent-mode/? How to setup consent mode with CookieBot -...
How To Properly Test Shopping Campaigns On Google Ads
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In this video I explain how to find your customer acquisition cost, track your shopping campaign KPIs and give you a clear roadmap to testing your shopping campaigns. Join my newsletter for daily emails on Google Ads strategies - serendipityy.ck.page/a70227d950 Unit Economics Calculator (Spreadsheet) - docs.google.com/spreadsheets/d/1Zl5VEvYan7bLeMWAa4Unaz7UYbnbAXpIBg4NhWUmzs0/edit?usp=sharing
My Argument As To Why You Should Work With My Agency (If You're An eCom Brand)...
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Work with me - serendipityy.io
Going From $22,583/month to $38,334/month in 45 days. Client Interview With Nikola From Perun Moto.
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How To Steal 8-9 Figure Brands Google Ads Strategies (Legally)
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Google Ads Performance Max Campaigns (Full Tutorial)
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Consent Mode V2 For Google Ads (Easiest Setup)
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Google Ads Structure For Brands Spending $0-$5k/month
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Watch This If You're Running Facebook Ads In 2024
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Full Guide To Google Ads Conversion Tracking (For Shopify)
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Google Ads Tutorial 2024 | Google Search Campaign Set Up Guide
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How To Write Google Ads Headlines That Get CLICKS
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Simple Strategies For Success With Google Ads (On Small Budgets)
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A Tutorial On Google's Keyword Planner (Google Ads)
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Bidding On A Competitor's Brand In Google Ads (unique strategy)
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GMC Feed Optimisation (for more profitable shopping campaigns)
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Watch This If You Need Help Scaling Your Business Using Google Ads
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Mate the volume is too low
Thanks for letting me know, will change mic for the next one.
Should I buy an instagram account with followers and just change the details to my business information ? I will then post my instagram account on my website.
I don't think you need many followers, just make sure your Instagram has your business details.
Do you need posts on your social media page?
Consent mode installation out of order: i have all the code placed correctly, i have no idea what do
Hey Miles, do you have a video tutorial on how to setup tracking codes to convert currencies to default store currency when selling worldwide using GTM.
Thanks for the amazing video... How we can make A/B test with Google shopping?
Hey @myles, a question. When you setup cookiebot, you put "no further consent required" for your GA4 config...why? I don't know that it's wrong, but I had this setup where, as a marketing tag, it did require further consents...why would I change this now it's server side (or was I wrong in the first place?)
So we don’t have to add the global site Google tag in the <head></head> anymore? Why is that?
Appreciate the video! How would you set this up if importing GA4 default purchase conversion to Gads conversion action?
Hi bro. I bought it but I lost the access link. What can I do?
reply with the email you bought it with and I'll send it over
I am having some troubles with Microsoft ads tracking. Familiar? Wondering if it is caused by this script. Is the script updated for that as well? Do you have any Microsoft account running with this?
Why do you need to remove GTM code in the theme liquid before installing the customer event tracking code? I still want to track calls and emails and form submissions using GTM. Thanks
Also, do i need to add my Google Ads Tag code in the head of the theme liquid?
@@mediocreking698 When you are using an updated script in the 'customer event' section, you don't need to do anything in the theme.liquid file. I usually use another script in this customer event section that connects the GTM through that. So, once GTM is connected, tracking any event is piece of cake.
The tutorial is great, but there is an issue, The Order Status Page code section has been depreciated in Shopify, How can we do it now? Do we have to go to customer events and make a custom pixel now? and place that code there? please explain. Thanks
Great work man thank you for helping
This looks promising. How do you get around the issue of the conversion linker passing the gclid param into the cookie?
Thank you for sharing.
The pixel fires on all events prior to hitting the Add to cart, then it does not work anyone know a fix?
Thanks, unfortunately this is not working.
I don't get the cookiebot pop up, I bought your pop up, I filled in all the code into the HTML, I bought your conversions guide, could you point me in the right direction please ?:)
The pop up on the site I mean, the tags are fire'ing
I signed up but did not get the document
Hey bro! My checkout is not activated "This conversion action was not detected" I have already tried two of your tutorials, the rest are active except Checkout, how can I solve it?
same with me
Hey bro! My checkout is not activated "This conversion action was not detected" I have already tried two of your tutorials, the rest are active except Checkout, how can I solve it?
I went through the entire process in the video but when I went to test the TAG it said 'tag not triggered' what should I do?
Hey, follow the whole tutorial but how do I activate the banner in the Shopify store? It only appears active when I test it in GTM but it doesn't appear in the real-time store, is it possible to activate the banner in the Cookiebot free plan? I tried but I could not
link is broken
should you share the link of this sheet were your are explaining best practices. because of batter learning the sheet link is required.
I greatly enjoy your videos - thanks for all the help mate!
Google enhanced conversion doesn't seem to be working with the approach. "Issues detected with your enhanced conversion setup or measurement."
Best way to achieve enhanced conversion tracking through Google Tag Manager. I use the latest script the in the customer events to enable the datalayer events and connect the GTM. The rest of the work, I usually do inside the GTM container.
Wow this was great. Can you let me know what's the difference in this and your paid training using GTM?
Thanks Myles! FINALLY got accepted into the TH-cam partner program a couple weeks back, so I started spinning up a Shopify store so I could integrate, and was not sure what was going on, as I kept getting rejected. Their directions are clear as mud. This video cleared it all up for me, and my store is now linked to my channel, as I've been approved! 💯
Congrats! I hope mines will be fixed by next week ❤
Bro your videos are fire nobody covers google shopping ads in this much depth int the entire youtube community
You're a GOAT for this, Myles. The "OK" button is an even simpler option too!
get on with it brother
Is there a way to stop duplicate counting of transaction valued? In the old method, we had "{% if first_time_accessed %} ... {% endif %}" wrapped around the event snippet. Your code doesn't seem to have any.
Good question. In my accounts I've got a 'repeat rate' of 1.00. I think that it is not needed anymore. Customer events relies on Shopify's standard events API to send events to Tag Manager. The old method used page loading to trigger HTML code that then sent an event. Pages could be reloaded, hence why it was important to have {% first time accessed %}. Customer events only sends one event per purchase, add_to_cart as it uses Shopify's API. So there's no need for it.
@@MylesRoot great. Thank you!
Thanks for the great video and guide! Google Tag Manager became completely obsolete now?
No, I've my paid conversion tracking training covers the GTM setup. GTM still works.
If I hover over the 'active' in the Google conversions dashboard (shown in 6.20). I see 'Active', no menting enhanced conversions. Is this normal? (normally it says 'enhanced conversions is active')
It's normal if the conversion action is new. Once 10-20 conversions have registered and there's no mention of enhanced conversions then you should check the setup.
Hi Myles, I am still using the GDPR Cookie Banner by Beeclever (now Iubenda) and looked into switching to Cookiebot after purchasing your Google Ads/GTM tracking guide. However, since I'm running a content marketing strategy and thus have alot of web pages, Cookiebot would cost me 360 EUR per year. There's also Pandectes which seems to be used alot nowadays and even in their highest tier plan, they're 10 EUR cheaper than Cookiebot is in their Premium Mid tier. Pandectes also has a template for GTM. Any chance you could include that into the guide? I'd rather use them because of the pricing. They also have an affiliate program btw. (I am in no way affiliated with them in any way)
Hello Myles, please confirm if the same code works for Bing ads too?
I am having some troubles, have you resolved it mainwhile?
Hello.. how many keywords do you recommend using per Ad? And do you recommend using a combination of phrase and exact match search campaigns or only using 1 type (exact Or phrase) match in 1 ad?
Mate, your stripe payment link in the document is broken ;)
Ahh thanks for pointing that out! Send me an email I'll give you a 50% discount if you want.
@@MylesRoot Is this offer valid :) ?
Thank you so much!
Even after all the videos, the constant back and forth, buying the SOP and fully installing it as per every single step in the guide, I still can't get it working.
Hey dude, please reach out so I can give you a hand. It's working for most people, but of course there are lot's of different scenarios for Shopify stores so I'm happy to see what your problems are so that I can improve the SOP.
can you share with the SOP? please
good value bro thanks
hey Myles, thanks for this, its working and recording conversions for me, but after 4 days im getting this message from google ads: Some of your enhanced conversions weren't processed because they are missing user-provided data Some of your enhanced conversions weren't processed because no CSS selector or Javascript variable for user-provided data was found, or you didn't provide user-provided data during setup.
Myles, thank you so much for this tutorial! Is it possible to exclude free purchases from the conversion tracking? How should I update the pixel-code you provided? My customers can order free fabric samples and when they do, Google Ads and GA4 count it as a conversion, which in fact isn´t ideal because it´s free and I don´t make profit on this. Is it sufficient if I just add this code after your code? {% if order.total_price > 0 %} <!-- Google Ads Conversion Tracking Code hier --> <script> gtag('event', 'conversion', { 'send_to': 'AW-CONVERSION_ID/AW-CONVERSION_LABEL', 'value': '{{ order.total_price | divided_by: 100.0 }}', 'currency': '{{ shop.currency }}' }); </script> {% endif %}
Hey dude, Shopify has updated conversion tracking since this one, check my latest video.
@@MylesRoot Thanks, I just bought your complete guide 🥳
@@TimberyAT Sweet, let me know if you have any issues at all and I'll help you get them sorted 😎
Helpful! Thanks Myles.
No worries Daniel
Excellent interview, great feedback from a CEO who has little time (and funds) to waste.
Hi Myles, We have tried for many times via cookie information , but it still cannot work well at google ads, could you help us ? if this is possible