How Blinkit's Strategy Beat Amazon & Flipkart in India | Business Case Study
The growing power of Blinkit and Zepto has created a stir in Indian e-commerce, which is also worrying Amazon and Flipkart. In this video we will analyze this change in depth and learn how Blinkit, which is part of Zomato, is growing rapidly through its business strategies. We will show you how quick commerce companies like Zepto and Blinkit have successfully made their way into the Indian market. Can they beat a giant like Amazon? Know the strategies behind these companies and the future of the Indian consumer market. If you like this information, don't forget to like and share the video!
#Blinkit #Zepto #Ecommerce #IndianMarket #BusinessInsights
OUTLINE:
00:00:00 Introduction
00:00:26 The Growth Storey
00:03:34 Challenges in Quick Commerce
00:03:51 Economic Analysis of Quick Commerce
00:09:16 The Rise of Blinkit
00:11:32 Understanding Indian Consumer Segments
00:16:19 Quick Commerce Strategies
00:19:52 Unit Economics of Blackit
00:22:26 Contribution Margin vs. Profit Margin
00:27:59 Business Lessons from Quick Commerce
00:31:04 Conclusion