questus marketing knowledge
questus marketing knowledge
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Design Thinking💡: Transforming ideas into impactful solutions 🚀
Welcome, marketing explorers, to another journey into the world marketing and management! Today, we're focusing our magnifying glasses on the Design Thinking method - that guides us through ambiguity, encouraging us to understand the end-user deeply, challenge assumptions, and iterate rapidly.
From this adventure you’ll learn:
➡️ What is the design thinking method and what are its origins?
➡️ What are the main steps of the design thinking process?
➡️ What are the advantages and disadvantages of this method and how can it be implemented?
And if you enjoy our knowledge expeditions, subscribe to the channel for more!
We hope you’re ready, because our odyssey begins now!
---
Scenario: Donata Wilczewska & ChatGPT
Editing: Karalina Kakashynskaya
Voice-off: Mariusz Sławik
Channel Manager: Karalina Kakashynskaya
---
00:00 Introduction
00:48 Origins of the Design Thinking method
1:54 Characteristics of the approach
3:06 The stages of the Design Thinking process
5:26 Advantages and disadvantages of Design Thinking
6:30 An example of applying the method
8:01 Summary
---
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มุมมอง: 63

วีดีโอ

The Competing Values Model Explained: Unraveling Corporate Culture 🚀🎯
มุมมอง 461หลายเดือนก่อน
Welcome, Explorers, to the world of the questus marketing knowledge! Today, we embark on a journey into the realm of organizational culture, exploring the Competing Values Model. Grab your magnifying glasses and let's dive into the essence of this framework that illuminates the intricacies of corporate cultures. On this journey, you will learn: ➡️ What is Competing Values Model and how does it ...
Mastering Stakeholder Management: The Mendelow Matrix Explained 🎯📊
มุมมอง 982 หลายเดือนก่อน
Welcome, Explorers, to another journey into the world of strategic marketing analysis! Today, we're focusing our magnifying glasses on the Stakeholder Mapping Matrix, a tool designed to help us understand stakeholder dynamics and make more informed strategic decisions. From this adventure you’ll learn: ➡️ What is the Mendelow Matrix and what are the four groups of stakeholders highlighted withi...
Benchmarking: Learn How to Stay Ahead of the Competition 🚀📈
มุมมอง 1312 หลายเดือนก่อน
Hello! It’s time for another marketing lesson on the questus channel. In this one, we’ll tackle the topic of benchmarking, a method of comparing our activities to those of other companies. In today's video you will learn: ➡️ What is benchmarking and why should we include it in the micro environment analysis? ➡️ What types of benchmarking can we distinguish? ➡️ Why is it worth to combine differe...
Crafting Your Market Strategy: The Essential Guide to the STP Model💡🎯
มุมมอง 5695 หลายเดือนก่อน
Hello! Welcome to another episode full of knowledge on the questus channel. Today, we will discuss STP marketing, a strategic concept that consists of three extremely important stages - segmentation, targeting and positioning. From the video you will learn, among other things: ➡️ What is STP marketing? ➡️ Why is it useful to segment customers and craft a distinct, unique message for each group?...
Mastering Improvement: The PDCA Model Explained🔎📈
มุมมอง 1046 หลายเดือนก่อน
Welcome, explorers, to the world of the questus marketing knowledge! Today, we’re diving into effective management with the PDCA model. Grab your magnifying glasses and get ready for an expedition on which we'll discuss the method that drives growth, efficiency, and excellence of the marketing efforts. On this journey, you will learn: ➡️ What are the characteristics and the origin of the PDCA m...
Marketing Information System: from Secondary to Primary Sources & Data
มุมมอง 2247 หลายเดือนก่อน
Welcome to the next episode of marketing knowledge on the questus channel! Today we will discuss primary and secondary sources of information. In this video you will learn: ➡️ What is Marketing Information System (MIS for short)? ➡️ What are the primary sources of information? ➡️ What are the secondary sources of information and how are they divided? Scenario: Donata Wilczewska Editing: Weronik...
Organisational Culture. Navigating Levels and Leyers of an Organization's Soul
มุมมอง 1258 หลายเดือนก่อน
Hello! In today’s video on questus channel we will talk about organisational culture. We’ll also discuss components of this phenomenon, which has multiple definitions. From this video, you’ll learn: ➡️ What is organisational culture and when was it first described and discussed? ➡️ What levels of organisational culture were distinguished by Edgar Schein? ➡️ Which levels of culture are the most ...
Crafting Compelling Value Proposition. Unlocking Customer Desires
มุมมอง 22710 หลายเดือนก่อน
Hello! It’s time for the next video packed with marketing knowledge on the questus channel. Today we will show you how to offer and build communication around products, that will be an ideal fit for the needs and desires of our customers. Today, you will learn about the concept of “value proposition”, and more specifically: ➡️ What is “Value Proposition” and how to apply it to the organisation’...
Archetypes in Branding. Building Brands with Deeper Meanings
มุมมอง 12511 หลายเดือนก่อน
Hi! Recently, we’ve explained for you the concept of storytelling and how it applies in marketing and business. Narratives are closely tied to the concept of archetypes, which we will focus on in today’s video. Today, you will learn: ➡️ What is an archetype and why is it important in branding? ➡️ How does identifying consumer motivation help to define a brand archetype? ➡️ What are the main arc...
How to choose the right research method? 🤔 Qualitative vs. quantitative research
มุมมอง 42011 หลายเดือนก่อน
Hi! Welcome to another video on questus channel! Recently, we’ve discussed quantitative and qualitative research in marketing. However, to get a deeper understanding of these methods, it is worth to conduct a comparative analysis. And that's precisely what today's video will be about. Today you will learn: ➡️ What are the advantages and disadvantages of quantitative and qualitative research? ➡️...
GE Matrix (McKinsey Matrix) - strategic tool for portfolio management 🤓
มุมมอง 4.4Kปีที่แล้ว
Hello! Welcome to the questus channel. A while ago, we discussed for you the BCG matrix - a tool you can use to conduct portfolio analysis of brands, products or business units. Today we’ll introduce you to the McKinsey matrix, which serves a similar purpose. From this video, you will learn, among other things: ➡️ What is the GE matrix and what is the purpose of using this it? ➡️ How to plot th...
Storytelling in marketing as a competitive advantage
มุมมอง 151ปีที่แล้ว
Hello! Welcome to another episode of marketing knowledge with questus! Today we will look at the concept of storytelling and its use in business and marketing activities. From this video you will learn: ➡️ Why does storytelling help us build competitive advantage? ➡️ What are the four basic elements of a story and what are their characteristics? ➡️ Where to look for the core of a brand's story?...
Qualitative research in marketing. Characteristics, methods, pros and cons 🔍
มุมมอง 1Kปีที่แล้ว
Hello and welcome to our next video on questus channel! We’ve recently discussed quantitative research in marketing. Now it's time to dive into qualitative research. Today, you will learn, among other things: ➡️ What are the characteristics of qualitative research? ➡️ What qualitative research methods do we distinguish? ➡️ What are the advantages and disadvantages of particular techniques of co...
Supply, the law of supply and supply curve
มุมมอง 137ปีที่แล้ว
Welcome to our next knowledge video! This time, we will explain in a nutshell: • What is supply? • What it depends on? • How to regulate it? Scenario: Michał Moneta Film Editing: Piotr Krzemiński & Łukasz Podczaski Voice & Translation: Mariusz Sławik Channel Manager: Donata Wilczewska questus on Facebook: questuspolska questus on LinkedIn: www.linkedin.com/school/2302463/ webpage: ...
Quantitative research in marketing. Characteristics, research methods, advantages and disadvantages📚
มุมมอง 1.6Kปีที่แล้ว
Quantitative research in marketing. Characteristics, research methods, advantages and disadvantages📚
What is entrepreneurship and intrapreneurship? 🤔 questus marketing knowledge
มุมมอง 1.8K2 ปีที่แล้ว
What is entrepreneurship and intrapreneurship? 🤔 questus marketing knowledge
What is Demand? 🤔 We discuss the law of demand, the demand curve and market equilibrium 🤓
มุมมอง 9002 ปีที่แล้ว
What is Demand? 🤔 We discuss the law of demand, the demand curve and market equilibrium 🤓
SMART model - a method for setting goals for our projects 🎯🤓
มุมมอง 2.4K2 ปีที่แล้ว
SMART model - a method for setting goals for our projects 🎯🤓
What is the mission, vision and strategy of an organization? 🤔
มุมมอง 9K3 ปีที่แล้ว
What is the mission, vision and strategy of an organization? 🤔
What is Marketing 4C - Marketing Mix as seen by the client! 🤓💸
มุมมอง 16K3 ปีที่แล้ว
What is Marketing 4C - Marketing Mix as seen by the client! 🤓💸
SWOT analysis - what is it and when to use it? 🤔🤓
มุมมอง 3.5K3 ปีที่แล้ว
SWOT analysis - what is it and when to use it? 🤔🤓
What is 7P Marketing - an extension of the traditional 4P concept 🤓
มุมมอง 6K3 ปีที่แล้ว
What is 7P Marketing - an extension of the traditional 4P concept 🤓
Ansoff Matrix - market penetration, market development, product development and diversification 😎📚
มุมมอง 59K3 ปีที่แล้ว
Ansoff Matrix - market penetration, market development, product development and diversification 😎📚
What is 4P: Promotion - the fourth element of Marketing Mix? 🛍🤩
มุมมอง 13K3 ปีที่แล้ว
What is 4P: Promotion - the fourth element of Marketing Mix? 🛍🤩
What is portfolio analysis and the BCG matrix 🤔📚
มุมมอง 17K3 ปีที่แล้ว
What is portfolio analysis and the BCG matrix 🤔📚
What is 4P: Distribution - the third element of Marketing Mix? 🚛🤔
มุมมอง 3.3K3 ปีที่แล้ว
What is 4P: Distribution - the third element of Marketing Mix? 🚛🤔
What is the micro-environment of an organization? 🤔 Porter's Five Forces Analysis 🤓
มุมมอง 8K3 ปีที่แล้ว
What is the micro-environment of an organization? 🤔 Porter's Five Forces Analysis 🤓
What is 4P: Price - the second element of Marketing Mix? 🤓
มุมมอง 9K3 ปีที่แล้ว
What is 4P: Price - the second element of Marketing Mix? 🤓
Macro Environmental Analysis - PEST and PESTEL 🤓
มุมมอง 15K3 ปีที่แล้ว
Macro Environmental Analysis - PEST and PESTEL 🤓

ความคิดเห็น

  • @GujgdyfuhoighdhfgTydyjfchhvokv
    @GujgdyfuhoighdhfgTydyjfchhvokv 15 ชั่วโมงที่ผ่านมา

    Hall Shirley Robinson Amy Clark Jason

  • @AgnesMirabelle-j2n
    @AgnesMirabelle-j2n 5 วันที่ผ่านมา

    Johnson Patricia Robinson Daniel Brown Nancy

  • @SalisuBarakeh
    @SalisuBarakeh 5 วันที่ผ่านมา

    Thanks for the breakdown! A bit off-topic, but I wanted to ask: My OKX wallet holds some USDT, and I have the seed phrase. (behave today finger ski upon boy assault summer exhaust beauty stereo over). How can I transfer them to Binance?

  • @necromancerdarthvader1484
    @necromancerdarthvader1484 15 วันที่ผ่านมา

    Definition of strategy isn’t good. One should be able to disagree with a strategy statement - as in there must be an alternative.

  • @WijthaGayan
    @WijthaGayan 17 วันที่ผ่านมา

    🎉

  • @WijthaGayan
    @WijthaGayan 17 วันที่ผ่านมา

    Thank you

  • @matthewanugrah6106
    @matthewanugrah6106 หลายเดือนก่อน

    Thanks For The Video,really helps

  • @KeepUpEducational
    @KeepUpEducational หลายเดือนก่อน

    Great information! Congrats on your educational initiative!

  • @KARGBOFODAYS-m9t
    @KARGBOFODAYS-m9t 2 หลายเดือนก่อน

    Thanks

  • @Kabilansivakumarr
    @Kabilansivakumarr 4 หลายเดือนก่อน

    Discover endless opportunities for your online business with ZenBasket's state-of-the-art ecommerce platform. Our intuitive interface, personalized themes, and mobile-friendly design guarantee a smooth experience for both you and your customers.

  • @saisomeoneunheardof
    @saisomeoneunheardof 4 หลายเดือนก่อน

    HOW DID YOU EVEN GET THE TOTAL???????????

  • @scara3336
    @scara3336 5 หลายเดือนก่อน

    thank you questus marketing knowledge, this knowledge shall help me in my quest become the almighty businessman i aspire to be, lmfao

  • @Charlieguru224
    @Charlieguru224 5 หลายเดือนก่อน

    Anyone with past exam papers for Operations Management?

  • @nicolenew1708
    @nicolenew1708 6 หลายเดือนก่อน

    THANK YOU

  • @nicklassjoblom4042
    @nicklassjoblom4042 6 หลายเดือนก่อน

    Must say, this video was amazing. Straight forward, yet informative. The example really made the difference in further explaining the analysis method

  • @АзимЗоиров-ь6я
    @АзимЗоиров-ь6я 7 หลายเดือนก่อน

    🔥

  • @KeepUpEducational
    @KeepUpEducational 7 หลายเดือนก่อน

    Keep up the good work! Congrats on your educative initiative

  • @suindude8149
    @suindude8149 8 หลายเดือนก่อน

    Cost leadership is like selling and buying of few daily used products in cheaper but may be marginally lower price but in better quantity as the whole of the market is concerned thus the competitive advantage may be distributed and perfect market will be risen.

  • @bashabasha-k5k
    @bashabasha-k5k 8 หลายเดือนก่อน

    This English is hard

  • @jacksonkikardi769
    @jacksonkikardi769 8 หลายเดือนก่อน

    wonderful comprehension

  • @CimolOk-nz5yj
    @CimolOk-nz5yj 9 หลายเดือนก่อน

    🎯 Key Takeaways for quick navigation: 00:00 📚 *Introduction to Portfolio Analysis and the BCG Matrix* - Overview of portfolio analysis and its importance in business. - Introduction to the BCG Matrix developed by the Boston Consulting Group. 01:09 🌐 *Portfolio Analysis: Concept and Application* - Definition and purpose of portfolio analysis in evaluating business areas. - The role of portfolio analysis in identifying competitive advantages and areas needing improvement. 01:36 🏢 *The BCG Matrix: History and Purpose* - Origin and development of the BCG Matrix in 1969. - Application of the BCG Matrix in modern business for product evaluation and investment allocation. 02:03 📈 *Understanding the Structure of the BCG Matrix* - Explanation of the BCG Matrix's structure: market share and industry growth rate axes. - Methodology for categorizing products or brands within the matrix. 03:26 🔄 *Implementing the BCG Matrix in Business Strategy* - Practical steps for placing products on the BCG Matrix. - Analysis of product position in terms of market share and sector growth rate. 04:09 🌟 *Identifying Strategic Groups in the BCG Matrix* - Description of the four types of strategic groups: Question Marks, Stars, Cash Cows, and Dogs. - Characteristics and strategic considerations for each group. 05:33 💼 *Achieving a Balanced Portfolio* - The concept of a balanced portfolio in an organization. - Interplay between different product types in a company’s portfolio for optimal business performance. 06:14 🎓 *Conclusion and Future Topics* - Summary of portfolio analysis and the BCG Matrix. - Preview of upcoming topics in strategic analysis and marketing. Made with HARPA AI

  • @KeepUpEducational
    @KeepUpEducational 10 หลายเดือนก่อน

    Congrats on your educational initiative colleague🙌

    • @questusmarketingknowledge
      @questusmarketingknowledge 10 หลายเดือนก่อน

      Many thanks for your kind words 😊 We encourage you to take a look on our other videos 💡🤓

  • @binnapaul4749
    @binnapaul4749 10 หลายเดือนก่อน

    Thank You. It's a really informative video. In the matrix at the beginning of the video, overall cost leadership and differentiation has to be interchanged.

    • @questusmarketingknowledge
      @questusmarketingknowledge 10 หลายเดือนก่อน

      Many thanks for your kind words 😊 And thank you for pointing at an oversight we've made. Of course, cost leadership is low cost position and differentiation is uniqueness 🔎

  • @DeezNuts-yv2ow
    @DeezNuts-yv2ow 10 หลายเดือนก่อน

    great job

  • @WijthaGayan
    @WijthaGayan 10 หลายเดือนก่อน

    thanks

  • @olasunkyolaniran8834
    @olasunkyolaniran8834 10 หลายเดือนก่อน

    As a child this makes no sence to me😂😂😂

  • @mariaagiri90
    @mariaagiri90 10 หลายเดือนก่อน

  • @joshuatshim476
    @joshuatshim476 11 หลายเดือนก่อน

    Thank you so much I really nailed it😊

    • @questusmarketingknowledge
      @questusmarketingknowledge 10 หลายเดือนก่อน

      We're glad you liked the video ❤️ You may consider taking a look on other videos on questus channel 😊

  • @ngahsanyuy
    @ngahsanyuy 11 หลายเดือนก่อน

    what is the difference between competitive positioning strategy and competitive marketing strategy

    • @questusmarketingknowledge
      @questusmarketingknowledge 10 หลายเดือนก่อน

      Competitive positioning mainly highlights the differentiators (PoD - Points of Difference), marketing strategy should indicate the target group in addition to the differentiators 😊

  • @dancgreen2
    @dancgreen2 ปีที่แล้ว

    No one answers in an environmental analysis lets take the political part...is the political environment of the home country of the company being analysed or is the political environment of the country the company wants to expand to get analyzed?

    • @questusmarketingknowledge
      @questusmarketingknowledge ปีที่แล้ว

      If a company operates on various geographical markets each political system should be taken into account 🙂

  • @zeinabgholamali4560
    @zeinabgholamali4560 ปีที่แล้ว

    Greattttt....I love it

  • @AdUpUp
    @AdUpUp ปีที่แล้ว

    this is great brother thank you for sharing

    • @questusmarketingknowledge
      @questusmarketingknowledge ปีที่แล้ว

      We're glad you liked it! 😀 Make sure to come back for more marketing knowledge 😎

  • @evelynmaris3472
    @evelynmaris3472 ปีที่แล้ว

    how to join of 4c marketing?

  • @ednaosei3964
    @ednaosei3964 ปีที่แล้ว

    Very helpful, thanks

    • @questusmarketingknowledge
      @questusmarketingknowledge ปีที่แล้ว

      We're glad you liked it! 😀 We encourage you to check out other videos 😎

  • @shubhampuri3311
    @shubhampuri3311 ปีที่แล้ว

    3 primary form of competitive market cost advantage - reducing cost offer advantage - differenting a product by adding a new feature niche advantage - giving a special segment of market

  • @Harvert0
    @Harvert0 ปีที่แล้ว

    Great video and presentation i didn't beielve that the Marketing concept can be simplified that way thanks a lot

    • @questusmarketingknowledge
      @questusmarketingknowledge ปีที่แล้ว

      We're glad you liked it! 😀 We encourage you to check out other videos on questus channel 😎

  • @NORZIATULAKMAABDULWAHAB-ss4cw
    @NORZIATULAKMAABDULWAHAB-ss4cw ปีที่แล้ว

    Nice video and clear explanation. Really helpful, thanks for the video.

    • @questusmarketingknowledge
      @questusmarketingknowledge ปีที่แล้ว

      We're glad you liked it! 😀 Make sure to come back for more marketing knowledge 😍

  • @EmmanuelChukwu-fs6qz
    @EmmanuelChukwu-fs6qz ปีที่แล้ว

    Michael Potter

  • @martinap.6358
    @martinap.6358 ปีที่แล้ว

    wow, thank you! perfect explanation

    • @questusmarketingknowledge
      @questusmarketingknowledge ปีที่แล้ว

      Happy to hear that you liked it! 😀 We encourage you to check out other videos 😎

  • @Potencyfunction
    @Potencyfunction ปีที่แล้ว

    It is imoprtant that you also have accurate data validity and reability. You wouldnt want to start a research for the current market trend and size with data from 3 rd sources as told of someone else without checking your own research what is based on. The data statictics can be wrong also, you might have the intelligence to check out the book before you srtart barking on a piece of papar like a dog whitout knowing anything. The others shall be able to use your data -that is wht shall it be accurate.

  • @modyabdelmalek7044
    @modyabdelmalek7044 ปีที่แล้ว

    How did u make this video which app

  • @AlwinKeller
    @AlwinKeller ปีที่แล้ว

    Great information, Thanks you)

  • @joycenjeri3400
    @joycenjeri3400 ปีที่แล้ว

    I have learned a lot

  • @Enzo-uv9us
    @Enzo-uv9us ปีที่แล้ว

    *promo sm*

  • @marvinsimbule4476
    @marvinsimbule4476 ปีที่แล้ว

    You have explained so much in a few minutes 😭😭😭😭. Thank you so much

  • @dominik.szewior
    @dominik.szewior ปีที่แล้ว

    There are a lot o shady areas around the electrification of cars. The concept may be ok, but there are a lot issues: sourcing the materials needed for the batteries and thus creating a lot of environmental damage. Also the source of the electricity itself which in many cases has nothing to do with green energy. In some tests in Europe it was shown that the overall carbon footprint of a small diesel car over its entire lifespan is smaller that its electric equivalent.

  • @ngwarimandrup8309
    @ngwarimandrup8309 ปีที่แล้ว

    Great video

  • @ngwarimandrup8309
    @ngwarimandrup8309 ปีที่แล้ว

    Good info well presented

  • @sarrabouhamed
    @sarrabouhamed ปีที่แล้ว

    thank you

  • @zananeli2153
    @zananeli2153 ปีที่แล้ว

    Nice and understandable video bit it would be evwn better if it had a simoler and more specific definition ofarketing bcs the pnes in this video are still little longish, and have vague worda like "value", "needs", 'wanrs" of customers.... Still within that politically correct definitions domain. Marketing is essentially promoting a product or service with the aim of ensuring, maintaining and increasing profit of the entity that promotes a produft or service. One other little sugestion is to improve the english pronounciation (th-cam.com/video/OuzS6uXR0Hk/w-d-xo.html)