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G4Tequila
เข้าร่วมเมื่อ 7 พ.ค. 2024
4 Generations of Tequila Mastery.
La Catrina's Journey
This year, G4 Tequila brings a unique interpretation to La Catrina, the iconic figure of Dia de Muertos. Traditionally a symbol of death and remembrance, G4’s Catrina takes on a deeper role as a bridge between the world of the living and the dead. She doesn't just remind us of mortality-she carries the legacies of those who have passed, ensuring their stories live on through the generations.
Creating this piece has been both beautiful and challenging, shaped by the unexpected loss of the director’s grandmother, whose real funeral became part of the footage. Her passing, during our scheduled shoot dates, shifted our plans from a controlled setting to something far more raw and authentic.
This campaign was completed successfully, yet it taught us something even more profound: death rarely announces itself, but it brings meaning and purpose. We believe this final piece reflects that truth and will resonate with many. Like every product G4 creates, it was made from the heart.
Join us in honoring the past, celebrating life, and experiencing the rich tradition that is G4 Tequila. #G4Tequila #DiaDeMuertos #LaCatrina #CelebrateLife #TequilaCraftsmanship
Crew:
Director & Producer - Juan Pablo Elorriaga
DP - Isay Peña
Costume Designer - Daniel Moreno
Production Designer - Eddy Tostado
Art Director & Catrina Character - Citlaly Nieto
Co-Producer - Ricardo Huerta
Gaffer - Hector Trejo
PA - Uziel Padilla
PA - Christian Vilches
Creating this piece has been both beautiful and challenging, shaped by the unexpected loss of the director’s grandmother, whose real funeral became part of the footage. Her passing, during our scheduled shoot dates, shifted our plans from a controlled setting to something far more raw and authentic.
This campaign was completed successfully, yet it taught us something even more profound: death rarely announces itself, but it brings meaning and purpose. We believe this final piece reflects that truth and will resonate with many. Like every product G4 creates, it was made from the heart.
Join us in honoring the past, celebrating life, and experiencing the rich tradition that is G4 Tequila. #G4Tequila #DiaDeMuertos #LaCatrina #CelebrateLife #TequilaCraftsmanship
Crew:
Director & Producer - Juan Pablo Elorriaga
DP - Isay Peña
Costume Designer - Daniel Moreno
Production Designer - Eddy Tostado
Art Director & Catrina Character - Citlaly Nieto
Co-Producer - Ricardo Huerta
Gaffer - Hector Trejo
PA - Uziel Padilla
PA - Christian Vilches
มุมมอง: 426
วีดีโอ
La Catrina's Journey: Papel Picado Maker
มุมมอง 252 หลายเดือนก่อน
Papel Picado, the colorful tissue paper cutouts used during Dia de Muertos, originated in 19th century Mexico. Initially seen as simple decorations, they’ve become a powerful symbol of Mexican culture-representing the fragility and beauty of life. Just like papel picado, G4 Tequila honors the tradition of craftsmanship, bringing generations of knowledge into every bottle. Celebrate tradition wi...
La Catrina's Journey: Pan de Muerto Maker
มุมมอง 213 หลายเดือนก่อน
Pan de Muerto is a traditional bread baked during Dia de Muertos, rich in symbolism and history. The round shape represents the cycle of life, while the bone-like decorations and small ball on top honor the deceased, symbolizing the skull. The tradition of Pan de Muerto dates back to colonial Mexico and has long been placed on ofrendas to nourish the spirits of loved ones who have passed. Like ...
La Catrina's Journey: The Alfeñique Maker
มุมมอง 183 หลายเดือนก่อน
Alfeñiques (pronounced “al-feh-NYEE-kays”) are colorful sugar figures, often shaped like skulls, made from sugar paste. These sweet, delicate treats are placed on the ofrenda, especially for the souls of children who have passed, bringing joy and sweetness to the celebration of their memory. Just as alfeñiques are made with love and care to honor those who have passed, G4 Tequila is crafted wit...
The Catrina's Journey: The Mole Maker
มุมมอง 353 หลายเดือนก่อน
Mole is a cornerstone of Mexican cuisine-a rich, complex sauce made from over 20 ingredients, including chocolate, chiles, and spices. Its preparation is a labor of love, and it has deep ancestral meaning, symbolizing the blending of cultures and traditions over centuries. During Dia de Muertos, mole is often placed on the altar as an offering to our ancestors, providing nourishment for their s...
The Catrina's Journey: El Carpintero
มุมมอง 223 หลายเดือนก่อน
Boxes surround us throughout life-and, in the end, we will all find ourselves in one. But what truly matters is the life inside. For our special Dia de Muertos edition, we’ve designed a coffin-shaped box to remind us of the importance of honoring life and legacy, symbolized by the tequila within. This box was handcrafted by skilled local carpenters, who bring the same passion and dedication to ...
La Catrina's Journey: The Jimador
มุมมอง 643 หลายเดือนก่อน
La Catrina’s journey takes her deep into the heart of G4 Tequila, into a place between life and death. This Dia de Muertos, witness the sacred bond between the earth and the jimador, who has harvested agave for generations, shaping the legacy of the Camarena family. It’s not just about the tequila-it’s about the roots that connect us to the land, the hands that nurture the agave, and the spirit...
Copper Still: The Key to Quality
มุมมอง 3788 หลายเดือนก่อน
Learn why copper still is the hidden gem in Premium Tequila Production #additivefree #premiumquality #tequila #agavespirit
G4 Tequila: A Passion for Quality
มุมมอง 1868 หลายเดือนก่อน
At G4, we believe that achieving greatness requires a consistent series of right actions. We hold ourselves to these high standards every day. #additivefree #tequila #tradition
Felipe's Way: A look into G4 Tequila
มุมมอง 11K8 หลายเดือนก่อน
Dive into the heart of tequila craftsmanship with G4, where tradition meets innovation in a harmonious blend curated by master distiller Felipe Camarena. In this short documentary, delve into the rich heritage of G4 Tequila and discover Felipe Camarena's philosophy on tequila production, rooted in generations of family tradition. Witness firsthand the meticulous techniques and innovations emplo...
I love that man. Your product is among the best in the world and you do it in such a wise and caring way. Good on you, sir.
🏆⭐️⭐️⭐️⭐️⭐️
TAKE MY MONEY !
HAPPY new year! Last night, G4 was our choice of tequila. G4 is amazing.
SALUTE TO MEXICAN HERITAGE.......................... SALUTE TO G4 TEQUILA BRAND................. from the FBA FAMILIY ✊🏿
Great video! I have the blanco, Anejo, and extra Anejo and they are all really nice pours! Cheers!
This famila knows how to do it right,thank you for keeping the true tradition of tequila making alive 💯👑
g4 is my favorite tequila brand and I hope I get another bottle of anejo soon as it's impossible to get anywhere
G4 réposado is the best
Es un honor poder distribuir sus tequilas en CDMX y compartir el grandioso trabajo mexicano ¡Arriba México!
Le FELICITO por respetar el proceso - la diferencia se nota en el sabor
Wow, espectacular!!! Mil felicidades. ¿dónde encuentro el tequila G4? ¿Quieres que lo introduzca en algunas tiendas?
Que padre mensaje !! Y que gran verdad!!! Felicidades!
Had the opportunity to visit el pandillo a month ago (bucket list trip). Felipe was super nice and distillery is located in a beautiful area. His own little piece of heaven. We are very grateful to have gotten to take the tour. Just wanted to say thank you to everyone there for their hospitality
LOVE THIS VIDEO!! Thank you Felipe Camarena for making AMAZING tequila!
Felipe was so nice, he & my 75 year old dad connected and talked alot. Its amazing how well water, spring water or rain water can change the flavor so much
Wow, G4 fan here but to hear Felipe say that the water is more important than the agave? That is impactful. Great stuff, never without it.
I’m from Los Altos and feel proud if the Camarena family with what they have achieved. So far G4 is my best tasting tequila. Excelente Trabajo Señor Felipe.
This is how tequila should be made. You guys are keeping the tradition alive. Thank you 🙏🏼
Ojalá mas gente en México conociera este tequila, me ha impresionado la permanencia de sabor a agave cocido después de tomarlo, una maravilla!
Good things take time. 👏
So happy to see the progress and expansion with the same commitment to excellence. Salud!
Much appreciated
Interesting! 🤠
Those of us who love tequila are Happy as well, because some of the best tequila on the planet is produced here
Saludos desde Georgia USA con familia de San José de La Paz, municipio de Jesús Maria. Me gustaría apoyar su proyecto ofreciendo productos G4 en nuestros restaurantes. Quién es su distribuidor en GA? Gracias y les deseo mucho éxito!!
¡Felicitaciones por el éxito de su restaurante! Lamento decir que no podemos vender en Georgia en este momento. Espero que pronto.
Absolutely love all things 1579, its on my bucket list to visit this distillery some day! Cant wait to see what the mad scientist does next! #PPP
Im so stoked to see this grow from there very beginning to where it is today! Felicidades Felipe, Alan, Gus, y the entire G4 team 🤘🤘🤘
This is great! ❤
Really enjoyed this. Looking forward to visiting El Pandillo someday.
Please do!
All I heard was “we use different water because water like this is not good water so we use profile to have our water which is better than the other water with a different profile for water….. water”
Maybe you should get your ears checked
@@juanpabloelorriaga3637yeah there might be water in them.
Love G4