ind out all about the latest and greatest in event marketing, hybrid or virtual - and how they are transforming marketing roles, programs and budgets. In this series, based on Kaltura’s ’Virtually Live’ event, prominent marketing and business leaders share their stories, insights, and forecasts. Is the flywheel a more adequate name for it than the marketing funnel (yes, if you ask Jon Dick, SVP Marketing at HubSpot)? Should you treat your agenda and content differently now that it’s digital (definitely, says Soo Young Kim, Head of Global Brand, Programs & Experiences at TH-cam)? How have hybrid and virtual events changed the sell cycle (it’s complicated, according to Gong’s CMO, Udi Ledergor)? Plus a lot more.