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Inkspiller
เข้าร่วมเมื่อ 28 เม.ย. 2016
I'm Anna McLoughlin, a copywriter and brand strategist. At Inkspiller (www.inkspiller.co.uk) we offer copywriting services that help agencies and creatives bottle their brilliance in words .
My life's mission is to truly see others, then reflect their brilliance back to themselves and out to the world.
These videos share insights, ideas and inspiration for nailing money making messages, an authentic brand personality and tone of voice as well as copy that your customers will act on.
Find more ideas you can use here: www.inkspiller.co.uk/blog
My life's mission is to truly see others, then reflect their brilliance back to themselves and out to the world.
These videos share insights, ideas and inspiration for nailing money making messages, an authentic brand personality and tone of voice as well as copy that your customers will act on.
Find more ideas you can use here: www.inkspiller.co.uk/blog
Anna McLoughlin Intro
Helping you get over agency owner's writer's block and create messaging that powers your marketing machine.
มุมมอง: 19
วีดีโอ
How to validate copy in 5 seconds
มุมมอง 3หลายเดือนก่อน
Not sure if your value prop makes sense? Here's a cheap, simple way to test it. And how it helped me see what was (not) staring me in the face 🤦♀️
How to get a tidalwave of testimonials
มุมมอง 304 ปีที่แล้ว
Testimonials are gold dust but they can be difficult to gather. In this video I share a few simple questions that will make getting testimonials easy and make them 10X as effective.
Words that print money
มุมมอง 304 ปีที่แล้ว
So often we forget to ask people to buy from us, or we ask in the wrong way. At a time where many businesses need to recoup lost revenue and time, writing clear and confident calls to action is a must. Watch this video to learn how.
One tip for testing your message
มุมมอง 1005 ปีที่แล้ว
You can't see the label from inside the jar! But here's one way to test if your brand messaging is doing you justice. #bottleyourbrilliance
It's not WHAT you do. It's HOW you do it.
มุมมอง 685 ปีที่แล้ว
It's not just about your WHY! It's also about your HOW... The unique way that you work with clients can be one of your biggest selling points. But it's also one of the trickiest things to articulate. Often that's because it boils down to a sense of personal chemistry or a feeling of 'being on the same page'. These things are difficult to quantify but they're some of the biggest reasons your cli...
To niche or not to niche?
มุมมอง 675 ปีที่แล้ว
It's a long-standing debate in business or marketing - should you niche, or not niche, your brand? I explain why I don't think you need to narrow your business, but you do need to target your marketing.
How To KonMari Your Marketing Message
มุมมอง 375 ปีที่แล้ว
Does your message spark joy? For you and your customers? Is it clear and is it visible? If not, January is the perfect time to refresh it!
Why you need a why not, not a why
มุมมอง 475 ปีที่แล้ว
People buy your why and your mission, sure but it’s incredibly difficult to articulate this. In my experience, finding your WHY NOT is easier. Read more about finding your WHY NOT here: www.inkspiller.co.uk/blog/2017-05-02-differentiate-your-business-start-with-why-not
How To Run A Brand Values Workshop
มุมมอง 3467 ปีที่แล้ว
Please visit www.inkspiller.co.uk/blog for the free worksheet you'll need to run this simple brand values workshop.
How To Brand Your Business: A Simple Brand Strategy Exercise
มุมมอง 1617 ปีที่แล้ว
A simple exercise to kick-off a branding workshop
How To Run A Brand Archetypes Workshop
มุมมอง 1.7K7 ปีที่แล้ว
The aim of an archetypes workshop is to pin down those intangible characteristics that form a brand personality. Learn how to run one yourself, or hire me to run one for you and receive a custom brand guide too. To run your own workshop, the cards I use are available from Amazon: www.amazon.co.uk/d/Books/Archetypes-Branding-Toolkit-Creatives-Strategists-Margaret-Hartwell To have me run an onlin...
How To Run A Group Brainstorm
มุมมอง 1097 ปีที่แล้ว
Don't fall into groupthink! Gather everyone's best ideas with this simple brainstorm tool.
Do You Need a Marketing Trojan Horse?
มุมมอง 1257 ปีที่แล้ว
Sometimes we need to give people what they think they want first, then give them what they really need.
Your Message Matters
มุมมอง 157 ปีที่แล้ว
If you have something you want to express, someone out there needs to hear it. Don't leave it bottled up inside.
Find it hard to say what you do? Inkspiller can help…
มุมมอง 4327 ปีที่แล้ว
Find it hard to say what you do? Inkspiller can help…
Workshop Hack: A Random Tool for Running a Better Meeting
มุมมอง 297 ปีที่แล้ว
Workshop Hack: A Random Tool for Running a Better Meeting
The Simple 5-Step Formula For Nailing A Magnetic Marketing Message.
มุมมอง 797 ปีที่แล้ว
The Simple 5-Step Formula For Nailing A Magnetic Marketing Message.
What does success mean to you? My slightly different take...
มุมมอง 198 ปีที่แล้ว
What does success mean to you? My slightly different take...
The art of 'strewing' in life and business
มุมมอง 588 ปีที่แล้ว
The art of 'strewing' in life and business
2 Minute Copy Hack: Good ideas don't happen at the desk
มุมมอง 1198 ปีที่แล้ว
2 Minute Copy Hack: Good ideas don't happen at the desk
This is more important to me than writing well
มุมมอง 158 ปีที่แล้ว
This is more important to me than writing well
What is good copywriting? What makes a good copywriter?
มุมมอง 828 ปีที่แล้ว
What is good copywriting? What makes a good copywriter?
2 Minute Copy Hack: How to overcome writer's block
มุมมอง 718 ปีที่แล้ว
2 Minute Copy Hack: How to overcome writer's block
Hi, I am a practicing copywriting and am hoping to learn the art. I was wondering if you may be able to use me as a personal assistant in exchange for your mentorship. If you are interested definitely let me know! Also you just got yourself a new subscriber. Definitely learned something, great value keep it up! 😊