“We have this obsession with the monetary outcome of retail media. And I think if we just focus on that, we'll lose sight of the importance of enhancing the customer journey and experience.” Amir Rasekh, Managing Director of Nectar360
In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Amir Rasekh, Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.
Amir challenges the narrow view of retail media as merely a conversion tool, highlighting its potential for brand growth when integrated across in-store, on-site, and off-site channels. They discuss the power of data in enhancing customer experiences and the importance of incorporating retail media into a well-balanced marketing mix. The conversation also covers the evolving industry, emphasising the need for leadership skills like continuous learning and creative problem-solving.
Here are some key talking points from the episode:
• Challenging the narrow view of retail media
• The unhealthy obsession with the monetary value of retail media
• The value of data in retail media
• Changes in the CPG industry and retail media
• Integrating retail media into the marketing mix
• Differences between the US and UK markets
• The future of retail media
• Viewing retail media as part of brand growth
• Attributes of future leaders in the retail media industry
Amir Rasekh is a strategic business leader with over 20 years of experience in fast-paced commercial environments, specialising in loyalty, data, and retail media. Currently leading Nectar360, Amir has played a pivotal role in launching and scaling data-driven marketing businesses. His expertise lies in harnessing first-party data to enhance customer engagement and experience. A former leader at Sainsbury's, Amir excels in building high-performing teams that drive strategic change and commercial growth. He holds a Bachelor of Arts in Marketing and is passionate about delivering measurable client impact.