My name is Zinunula, I am widely acclaimed in Buying & Merchandising retail strategy solutions for Multi Billion Dollar High Street retailers. I have over 10 years expertise delivering complex retail strategy advising retailers on what to sell, when to sell, where to sell and who to sell to - from a global perspective.

Access to Fashion is an all inclusive volume series that masters the end to end retail product lifecycle, and shares in depth teachings derived from my experience within the industry; all the way from creating fashion ranges, budgeting margins, sample development through to selling stage, and also maximising product performance & sales.

I have put my expertise to practice from developing my own ranges, my platform aims to creatively share & teach retail skills - as well as solving the many challenges the industry faces. I use my own brand as a working case study anf proven example of all my methodologies.

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