Aaron Nosbisch, serial entrepreneur and the founder of Brez, a micro dosed herbal social tonic brand, shares his groundbreaking journey in the beverage industry. We explore how his innovative mindset helped him navigate complex advertising landscapes and disrupt traditional alcohol markets with plant-based, functional beverages.
Covered in the Episode:
- Aaron’s early career in e-commerce and influencer marketing from the MySpace era.
- Founding Lucyd and overcoming challenges in cannabis advertising.
- The creation and rapid success of Brez, with revenue growth from $2.5M to $25M in just over a year.
- Why breaking industry norms leads to outsized returns.
- Strategies for advertising cannabis and CBD products in a restrictive environment.
- The concept of "functional drinking" as a healthier alternative to alcohol.
- How Brez aims to create positive, social experiences without the downsides of alcohol.
- The challenges and opportunities in launching a brand in an emerging market.
- Aaron’s approach to innovation: following the rules creatively and building on top of them.
- Insights on the future of alcohol alternatives and the potential for disruption.
- Aaron’s views on consumer behavior and the evolving perceptions around alcohol.
+ So much more!
🎧🎥
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