Ole Strand
Ole Strand
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I Analyzed the BEST BFCM Facebook Ads! Here’s What I Learned
In this video, I analyze the best Facebook ads from Black Friday and Cyber Monday (BFCM) campaigns to help you get creative inspiration for your 2024 ads. Learn what top brands did right, including strategies for site-wide sales, urgency tactics, ad copy, and creative tips that drove results. Whether you're looking to optimize your BFCM ad campaigns or improve your performance marketing on Meta (Facebook and Instagram), this breakdown will give you actionable insights.
📈 Get a FREE Calculator For Finding Your Break Even ROAS and CPA and targets: ole-strand.ck.page/b2aa539a03
Want me to scale your business profitably? 👨🏼‍💻 Book a free strategy call in my calendar: www.strandmedia.co/
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Timestamps:
00:00 - Introduction: Breaking down Black Friday/Cyber Monday ads for creative inspiration
00:33 - About Strand Media and what this channel covers
01:09 - Using tools like 4Play to analyze competitors' ads
02:29 - Example: Cuts Clothing ad breakdown (site-wide sale strategy)
03:45 - Importance of simplicity in BFCM ad offers
05:00 - Landing page tips for BFCM campaigns
07:24 - Hype-up ads: Prepping audiences for BFCM sales
10:26 - Example: Manscaped ad targeting women buyers
14:22 - Early Black Friday campaigns and timing strategy
25:00 - Conclusion: Recap and tips for your BFCM ads
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🔴 Connect with me on social media 🔴
👉 ole_strand
👉 www.tiktok.com/@ole_strand
👉 www.linkedin.com/in/ole-strand-24538b174/
👉 OleSStrand
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Work with me and my team: www.strandmedia.co/
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I hope this video was helpful. I would highly appreciate a thumbs up 👍 and if you want to see more videos of me, subscribe to the channel!
Have a wonderful and productive day ahead! 😊
มุมมอง: 97

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ความคิดเห็น

  • @aka123xxzex
    @aka123xxzex 13 ชั่วโมงที่ผ่านมา

    What is the name of the competitor analysis tool you are talking about?

  • @minaamagued
    @minaamagued วันที่ผ่านมา

    Great work, Ole! 🔥💪

  • @mncymnck6843
    @mncymnck6843 วันที่ผ่านมา

  • @OleStrandMarketing
    @OleStrandMarketing วันที่ผ่านมา

    Want me to scale your business profitably? 👨🏼‍💻 Book a free strategy call: www.strandmedia.co/

  • @izzzi6735
    @izzzi6735 วันที่ผ่านมา

    Great video 🙏❤️

  • @matheusborgesmaia
    @matheusborgesmaia 2 วันที่ผ่านมา

    Great video, both very knowledgeable. I run a lead generation agency, would you say that most of these strategies especially cost per result bid strategy apply for lead generation?

    • @OleStrandMarketing
      @OleStrandMarketing วันที่ผ่านมา

      Yes, absolutely. I’ve had great success with cost controls for lead gen campaigns for my clients

  • @macywray6392
    @macywray6392 2 วันที่ผ่านมา

    My questions is how do you go about getting new clients?

  • @chiamakaeze8001
    @chiamakaeze8001 2 วันที่ผ่านมา

    Thank you

  • @chiamakaeze8001
    @chiamakaeze8001 2 วันที่ผ่านมา

    Hi Ole, thank you for this video. Quite informative!

  • @MaxRosewater
    @MaxRosewater 3 วันที่ผ่านมา

    Thanks for having me, Ole! Was a great conversation! Looking forward to jamming again soon!

    • @willobrien6135
      @willobrien6135 3 วันที่ผ่านมา

      Has CTC performed any split tests with click only attribution and how it affects 'Website and Shop' compared to 'Website' conversion locations?

    • @OleStrandMarketing
      @OleStrandMarketing 3 วันที่ผ่านมา

      It sure was! Thank you Max. It was a pleasure having you on and I’m sure everyone watching will benefit from all this valuable info

  • @pandion8525
    @pandion8525 3 วันที่ผ่านมา

    So basically with cost caps, ad fatigue happens faster, and you need to have a much larger quantity of creatives compared with running LCHV? So with cost caps the business would be spending more efficiently on ads, but the business would be spending more money and energy on constant creative testing and refreshing. What do you think about this Ole?

  • @mncymnck6843
    @mncymnck6843 3 วันที่ผ่านมา

  • @josephquartana1506
    @josephquartana1506 4 วันที่ผ่านมา

    Invaluable hacks, thank you, guys!!

  • @OleStrandMarketing
    @OleStrandMarketing 4 วันที่ผ่านมา

    Thanks for watching guys! Don't forget to check out Max's TH-cam channel here: ‪www.youtube.com/@MaxRosewater

  • @second.samuel
    @second.samuel 5 วันที่ผ่านมา

    How much do you scale the budget? 20% per day?

  • @RsKairun
    @RsKairun 5 วันที่ผ่านมา

    Hello sir are you looking for a professional TH-cam video SEO expert?

  • @rittermedia-dk
    @rittermedia-dk 7 วันที่ผ่านมา

    What Software do you use to show the Graph with the different ads?

  • @EjazAmin-
    @EjazAmin- 7 วันที่ผ่านมา

    Thanks bro very informative video

  • @GustavoMoleiro-z3c
    @GustavoMoleiro-z3c 8 วันที่ผ่านมา

    Magnificent video, I'm from Brazil. The language I most want to learn is English, I'm still starting hahaha but it will work out!

  • @Jacobson-o2w
    @Jacobson-o2w 10 วันที่ผ่านมา

    Are you also running an e-commerce brand ?

  • @mncymnck6843
    @mncymnck6843 10 วันที่ผ่านมา

  • @AiSteve3
    @AiSteve3 10 วันที่ผ่านมา

    What would you say is the META equivelant of Google ads optimization? On GAds you can do daily, weekly and monthly optimzations on ongoing campaigns such as negative search terms, adding kw etc. But on META? Is it only run campaign, analyze resualts and improve for next campaign? or how do you tweak them (besides budget adjustment)

    • @OleStrandMarketing
      @OleStrandMarketing 10 วันที่ผ่านมา

      Depends on how much data is coming in. Usually we do weekly testing of creatives and ongoing adjustments.

    • @AiSteve3
      @AiSteve3 10 วันที่ผ่านมา

      @@OleStrandMarketing But most is creative based/optimized in that case? Do you have a video on how u structure campaigns and testing

  • @OleStrandMarketing
    @OleStrandMarketing 11 วันที่ผ่านมา

    Get a FREE Facebook Ads Incrementality checklist here: ole-strand.ck.page/8b84fcf13b

  • @jimmylee5533
    @jimmylee5533 15 วันที่ผ่านมา

    seems it dose not work on CBO campaign. it will show the note,says its something wrong with your setting

  • @SaifulIslam-nh7kx
    @SaifulIslam-nh7kx 15 วันที่ผ่านมา

    Scale

  • @gabrielferres7522
    @gabrielferres7522 15 วันที่ผ่านมา

    Good stuff Ole thanks for the video!

  • @mncymnck6843
    @mncymnck6843 16 วันที่ผ่านมา

  • @deniegeertzen
    @deniegeertzen 16 วันที่ผ่านมา

    It was great nerding out on Q4 stuff. Let’s do that again soon!

  • @OleStrandMarketing
    @OleStrandMarketing 16 วันที่ผ่านมา

    Hey! Thanks for checking out the video! Remember to download our FREE Q4 Ads Worksheet here: ole-strand.ck.page/c567f25852 If you have any questions related to this video, ask below! Me and Denie will answer everything in the next 48 hours 💪

  • @micheleberto1846
    @micheleberto1846 17 วันที่ผ่านมา

    you can have all the strategies you want, the biggest problem with Meta is that they show your ad always to the same people hundreds of time. I see my self ads from the same companies over and over, even though I never click on it. They need to fix that, then we can talk about profitable ads.

  • @mddilshad8253
    @mddilshad8253 18 วันที่ผ่านมา

    Golden nuggets 🫡

  • @RaedSkaik
    @RaedSkaik 18 วันที่ผ่านมา

    Thanks for the great video. I have a few questions: - I assume you're not using the Flexible ad format since it's not currently showing a breakdown of the winning creative? - When moving a winning ad to the winning adset, will it consistently perform as well as it did in its original adset? - How often do you make changes to the CBO, such as increasing budgets, adding new tests, or moving ads to the winning adset? - I'm currently running a similar structure but haven't moved my winning ads to a separate adset yet, because I've been experiencing a consistent pattern of a very good day followed by a bad day for the past few weeks across multiple campaigns. I don't know how to break this pattern it's so strange, and I'm unsure when to make changes. Have you faced a similar issue? Thanks!

  • @deniegeertzen
    @deniegeertzen 19 วันที่ผ่านมา

    Man this has worked so well for me. Especially with black friday coming up. I check my best performing ads from last year and try to iterate on those. Most of that experimenting happens in the weeks prior to Black week. Great vid again Ole

    • @OleStrandMarketing
      @OleStrandMarketing 19 วันที่ผ่านมา

      Awesome! Happy you found it useful 🤙🏼

  • @carlchristopher2627
    @carlchristopher2627 19 วันที่ผ่านมา

    You're saying that this brand is extremely profitable at this ROAS, my question is then why not increase the budget slightly to scale the business further? (not a hate question, I'm simply curious if there are other reasons not to scale such as stock, customer support etc)

    • @OleStrandMarketing
      @OleStrandMarketing 19 วันที่ผ่านมา

      We are already scaling by 10% every day as long as last 3 days ROAS is above our target. Have you seen my video on the profit pulse scaling strategy?

  • @EAG_AJ_Videoeditor
    @EAG_AJ_Videoeditor 19 วันที่ผ่านมา

    Do u creative video editor?

    • @OleStrandMarketing
      @OleStrandMarketing 19 วันที่ผ่านมา

      Please reach out to me via email 😊

    • @EAG_AJ_Videoeditor
      @EAG_AJ_Videoeditor 18 วันที่ผ่านมา

      @@OleStrandMarketingCheck your Dm done ✅

  • @EAG_AJ_Videoeditor
    @EAG_AJ_Videoeditor 19 วันที่ผ่านมา

    Do u need a creative video editor !

  • @kreiziavelija2802
    @kreiziavelija2802 20 วันที่ผ่านมา

    In the last 2 days ALL my lead generation campaign stopped performing all of a sudden. All of them are automotive campaigns that I am running in Italy and France which for months have been performing very well. A couple of them are new campaigns. I am very frustrated with this situation and I dont know what to do. Fb keeps taking the money and I am seeing barely any results. I have multiple ad accounts and i am running them in different accounts but the result is the same everywhere. Could it be because of IOS 18?

  • @reekoup
    @reekoup 22 วันที่ผ่านมา

    Can you please send me a link to the evergreen promotion strategy? I am very interested about it

  • @mncymnck6843
    @mncymnck6843 22 วันที่ผ่านมา

    Thank you for the valuable information 💞. I have a question, and I hope you can answer it. I am using a funnel platform, and when I create a product-related article, for example, on it, as visitors scroll down and click on the button to go to the offer that is in my Shopify store, my question is: Will sales be tracked, knowing that I have connected the same pixel and events in both my store platform and the funnel platform?" 4o

  • @mncymnck6843
    @mncymnck6843 22 วันที่ผ่านมา

  • @AfokeChoice
    @AfokeChoice 22 วันที่ผ่านมา

    And again, will the cost per result goal work without installing a pixel?? Am actually running ads directly to my WhatsApp group and that's where I sell my product sir

  • @AfokeChoice
    @AfokeChoice 22 วันที่ผ่านมา

    I actually love this, thanks for the strategy, but quick question pls, am not running ads for ecom brand, am running ads to sell my product on WhatsApp, am I going to chose cost per purchase?? What should I choose that will fit my funnel

    • @OleStrandMarketing
      @OleStrandMarketing 22 วันที่ผ่านมา

      Thanks! You can run conversion leads and integrate with your CRM. However, for this to be effective you need quite some data

    • @AfokeChoice
      @AfokeChoice 22 วันที่ผ่านมา

      @@OleStrandMarketing can you make a video on that please 🥺🙏🙏

  • @PaulineA-i9c
    @PaulineA-i9c 23 วันที่ผ่านมา

    Hi, Ole! I'm Pauline Arcita from Adinspiration. We have an awesome opportunity for you and your viewers. Adinspiration is a service where we collect a library of winning ads for 4 different industries, we are pioneers with the concept of ad inspiration and how to use it to boost the performance of social ads. Have you featured service promotions in your videos? We’d love to collaborate, offering you a free account and a really profitable affiliate program for you. Your content aligns perfectly with our audience, making this partnership a great fit. Please let me know what you think! Would you like to hear more?

  • @SpaceXHunter
    @SpaceXHunter 25 วันที่ผ่านมา

    Thanks mate for the info … i am starting a shopifu store with the pet products… can i proceed with 15$ a day for meta ads … i am short on budget cant go with tiktok .. will it be helpful?? Waiting for your response

  • @mncymnck6843
    @mncymnck6843 25 วันที่ผ่านมา

  • @rmv5015
    @rmv5015 26 วันที่ผ่านมา

    Thanks for the insightful video!!

  • @LittleZoe011
    @LittleZoe011 26 วันที่ผ่านมา

    Hi! How long that period ( without sales ) lasts?

  • @MuratYlmaz1903
    @MuratYlmaz1903 27 วันที่ผ่านมา

    Hi Ole, does changing bid strategy cause your adset to re-enter the learning phase back?

  • @sam904951
    @sam904951 28 วันที่ผ่านมา

    Brilliant work!

  • @AiSteve3
    @AiSteve3 28 วันที่ผ่านมา

    Is there some cross-channel attribution software today where you could potentially follow a lead / customers touchpoint journey? I know you can add a metric in META to see how many googled your brand after viewing an ad. But it would be amazing to see how each channel contributes to a sale / conversion. Do you know of such tools?