In this episode, Rhiannon & Justin dive into an important topic that’s top of mind for many potential franchisees: How do you stand out in the marketplace?
Rhiannon shares her recent experience handling inquiries from over 200 people interested in joining James Home Services and highlights the most common questions she received. While price and lead generation were expected topics, the number one concern that surprised her was how James Home Services helps franchisees stand out in a competitive market.
Justin and Rhiannon discuss the importance of differentiation and how the James Home Services network supports franchisees in building a strong presence, from marketing strategies to brand positioning.
💡 Watch the full episode to learn how James Home Services helps franchisees cut through the noise and stand out in their local market.
00:00:01 - Introduction
00:00:35 - Standing Out in the Marketplace
00:01:16 - Common Questions from Potential Franchisees
00:03:16 - How James Home Services Helps Franchisees Stand Out
00:05:16 - The Importance of Good Service
00:05:34 - Competing in a Saturated Market
00:08:53 - The Value of High-Quality Service Providers
00:12:47 - The James Subscription Model and Professional Appearance
00:13:41 - The Churn of Low-Value Service Providers
00:15:08 - Overcoming Market Saturation Concerns
00:16:53 - The Value of High-Quality Service Providers Revisited
00:18:30 - Understanding Your Real Competition
00:19:37 - Wrapping Up and Encouraging Potential Franchisees
00:20:38 - The High-Value Service of James Home Services
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