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Funnel
Sweden
เข้าร่วมเมื่อ 13 มี.ค. 2015
Welcome to Funnel's official TH-cam channel where you'll become a smarter marketer in a snap! Explore all things marketing data and analytics, data visualization, reporting, measurement and more in fun, snackable bites.
Subscribe for new videos every 2 weeks 🔔
Subscribe for new videos every 2 weeks 🔔
How to Create the Best Marketing Dashboards That ACTUALLY Make Sense
Creating a marketing dashboard isn’t just about pretty visuals, it’s about building something that drives real business impact. In this video, Alex breaks down how to create great marketing dashboards that your team will ACTUALLY use and understand.
He'll cover what sets a great marketing dashboard apart from a not so great one, the four types of dashboards in marketing, best practices and why organizing your dashboards is just as crucial as creating them (something marketers often forget).
Create dashboards with Funnel here 🔗 👉 funnel.io/
For more resources on how to create dashboards and be more data driven, watch this playlist 🔗 ⬇️
Data Visualization Tips & Tricks To Nail Your Marketing Reporting 👉 th-cam.com/play/PLDXQ62F-Co_sE70FYjqM_7I-yMlkoDAc8.html&si=wGH-_QFSCuZ29dl_
What are Marketing Dashboards? How do you make a Marketing Dashboard? 👉 th-cam.com/video/gwJ7pDiD4mU/w-d-xo.html
Subscribe for all the great content you need to be a better marketer 👉 @WeAreFunnel
TIMESTAMPS
00:00 - 00:56 - Introduction to Marketing Dashboards: What makes a dashboard great?
00:57 - 1:54 - Why Do You Need Great Marketing Dashboards?
1:55 - 4:15 - 4 Types of Dashboards in Marketing
4:16 - 7:37 - Best Practices for Creating Marketing Dashboards
7:38 - 8:57 - Why Organizing Dashboards Is 50% of the battle (avoid the dashboard graveyard)
8:58 - 9:57 - TL;DR - How to Build Marketing Dashboards That Work
STAY TUNED:👇
LinkedIn: www.linkedin.com/company/funnel-io/
Instagram: funnel.io
TikTok: www.tiktok.com/@wearefunnel
Blog: funnel.io/blog
#dashboard #marketingdata #marketinganalytics #marketinganalysis #dashboardsnoexcel #datavisualization #datastorytelling #dataanalytics
He'll cover what sets a great marketing dashboard apart from a not so great one, the four types of dashboards in marketing, best practices and why organizing your dashboards is just as crucial as creating them (something marketers often forget).
Create dashboards with Funnel here 🔗 👉 funnel.io/
For more resources on how to create dashboards and be more data driven, watch this playlist 🔗 ⬇️
Data Visualization Tips & Tricks To Nail Your Marketing Reporting 👉 th-cam.com/play/PLDXQ62F-Co_sE70FYjqM_7I-yMlkoDAc8.html&si=wGH-_QFSCuZ29dl_
What are Marketing Dashboards? How do you make a Marketing Dashboard? 👉 th-cam.com/video/gwJ7pDiD4mU/w-d-xo.html
Subscribe for all the great content you need to be a better marketer 👉 @WeAreFunnel
TIMESTAMPS
00:00 - 00:56 - Introduction to Marketing Dashboards: What makes a dashboard great?
00:57 - 1:54 - Why Do You Need Great Marketing Dashboards?
1:55 - 4:15 - 4 Types of Dashboards in Marketing
4:16 - 7:37 - Best Practices for Creating Marketing Dashboards
7:38 - 8:57 - Why Organizing Dashboards Is 50% of the battle (avoid the dashboard graveyard)
8:58 - 9:57 - TL;DR - How to Build Marketing Dashboards That Work
STAY TUNED:👇
LinkedIn: www.linkedin.com/company/funnel-io/
Instagram: funnel.io
TikTok: www.tiktok.com/@wearefunnel
Blog: funnel.io/blog
#dashboard #marketingdata #marketinganalytics #marketinganalysis #dashboardsnoexcel #datavisualization #datastorytelling #dataanalytics
มุมมอง: 310
วีดีโอ
Marketing Measurement for Beginners | Part 4 - Unified Marketing Measurement through Triangulation
มุมมอง 175หลายเดือนก่อน
Welcome to Part 4 of 4 of our mini-series on marketing measurement! In this episode, we’re finally getting into triangulation through unified marketing measurement, a powerful new approach that combines MTA, MMM, and Incrementality Testing. In this video, Janos, VP of Measurement at Funnel, explains what triangulation is, how it works, and why it’s key to getting a complete understanding of you...
Marketing Measurement for Beginners | Part 3 - Incrementality & GeoLift Testing
มุมมอง 225หลายเดือนก่อน
Welcome to Part 3 of our mini-series on Marketing Measurement! In this episode, we’re diving into Incrementality Testing and GeoLift Testing, two powerful methods in marketing measurement that help you understand the real impact of your campaigns. In this video Janos, VP of Measurement at Funnel explains what incrementality testing is, how geolift testing works, and why these approaches are ess...
Marketing Measurement for Beginners | Part 2 - Data-Driven MTA (Multi-Touch Attribution)
มุมมอง 4122 หลายเดือนก่อน
Welcome to Part 2 of our mini-series on Marketing Measurement! In this episode, we’re getting into Data-Driven Multi-Touch Attribution (MTA), an advanced method for evaluating the effectiveness of various marketing touchpoints a customer interacts with before making a purchase. We’ll break down how MTA works, its key benefits, and how it differs from traditional models like last-click attributi...
Marketing Measurement for Beginners | Part 1 - Marketing Mix Modeling
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Welcome to Part 1 of 4 of our mini-series on Marketing Measurement! In this episode, the focus is on Marketing Mix Modeling (MMM), a statistical technique used to analyze the effectiveness of various marketing channels, both online and offline. The video very simply explains the basics of MMM, including its benefits, how it works, and clears up common misconceptions such as the difference betwe...
The Story of Funnel: As Told by Per Made, Co-Founder
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Marketing Mix Modeling: What’s the Best Way to Do It?! (SaaS, Consultancy, or In-House?)
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What is Data Transformation? (Types of Data Transformations and Examples!)
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What is Content Marketing? (Why Content Marketing is Important from an Expert of 20+ Years)
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7+ Years in Digital Marketing - The Journey of Starting an Agency with Julian Modiano
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7 Years in Digital Marketing - The Journey of Starting an Agency with Julian Modiano
3 FREE Data Visualization Tools for Marketers in 2024!
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How to Create an Agency Health Check Dashboard (Step-by-Step)
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How to use Creative Data for Ad Optimization | Make Data-Driven Decision with Creative Data
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What Is N-gram Analysis? Understanding the Power of N-gram Analysis with an Expert
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What Is N-gram Analysis? Understanding the Power of N-gram Analysis with an Expert
What is Product-Led Growth? A 30-minute guide to PLG
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What Is Ad Ops? (Ad Operations Jobs, What They Do & Career Options!)
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What Is Ad Ops? (Ad Operations Jobs, What They Do & Career Options!)
What is ToFu, MoFu, BoFu? (Top, Middle and Bottom of Funnel Content Explained by a Content Marketer)
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What is ToFu, MoFu, BoFu? (Top, Middle and Bottom of Funnel Content Explained by a Content Marketer)
What Is Marketing Data Analysis? (Data Analysis for Marketing Explained By an Expert)
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What Is Marketing Data Analysis? (Data Analysis for Marketing Explained By an Expert)
What is A/B Testing? A/B Testing Definition and Examples from a Marketing Expert!
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How to Create a Digital Marketing Dashboard in MINUTES | Step by Step Tutorial
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What Is a UGC Creator? Why Brands LOVE User-Generated Content Creators in 2024!
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How to Set Up Your TikTok Shop | Step by Step Tutorial in 2024!
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What Does a Marketing Analyst Do?! (Job Description and How to Become One)
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3 AI Marketing Tools You NEED in 2024!
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What is Brand Marketing? (Brand Marketing Explained in Under 4 Minutes!)
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How I Would Learn Performance Marketing (If I Could Start Over)
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Shopify Marketing Automation (How to Increase Sales with Less Work)
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How To Analyze Facebook Ad Creatives (The Right Way!)
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Will AI Take Your Job in Marketing? | The 4 Skills AI Won’t Replace
มุมมอง 334ปีที่แล้ว
Will AI Take Your Job in Marketing? | The 4 Skills AI Won’t Replace
Simple and clear cut information superb👌👌
Good one!! Thanks for this
Glad you liked it!
This is a great video. Thank you
Great video. Clear explanation, thanks.
😮shes ai
Boa esse conteúdo não tem no brasil
Great video. Annoying background music
finally found someone who explains how TO ACTUally do it
🌷🐝🙍🏻♀️love!
🎰 Jackpot!
this is just generic
Thanks Brother for your informative content!💗
good info, but where do I find the pdf?
Thank you for sharing.
Thanks for watching!
Hello sister, what would like to know about the difference between open data, public data, open government data??❤
Indie hacker content algos are converging between X & YT
who made this vid? so pro
Thank you! This was done in-house by Funnel's content team 😊
Read more here 🔗 page.funnel.io/agency-acceleration
Read more here 🔗 page.funnel.io/agency-acceleration
Hey, link missing in the comments.
Here it is! page.funnel.io/agency-acceleration
Framework left out the Accuracy of the MMM solution. Doesn't help if the platform has incorrect recommendations.
Great point! We looked at adding it in but felt that it was hard to account for the varying degrees of accuracy within each method, making it hard to generalise that one method of implementation had more accuracy than another.
@@WeAreFunnel As a firm building MMM solutions for the past 25 years, I know the outcomes vary greatly by the expertise building the platform. Media stimulated sales/revenue is usually around 30-40%. BAU (Business as Usual) is key to the overall picture. Besides the Macroeconomics factors, Business Factors (Inventory, Promotions, Sales People, Payment types, New Customers, etc) depict the ability to drive sales and must be considered. Providing online MMM portals to run unlimited optimization scenarios is crucial for Agencies and Marketing to determine best mix.
Your energy and knowledge really shine through! Keep it up.
Do we have a video for a noob like me who couldn’t understand a single word in this video ?? Or where do one start with who is absolutely new !!!
So what math should I learn to be able to do this myself. (Just for fun) numerical analysis?
Long talk.
So you watched until the end? 😌
😂😂😂
The music in the background is very distracting...
Thanks for the feedback! This is one of our older videos and we've made sure our newer ones have much lower music 😊
Industrial society and its consequences have been a disaster for the human race
Thank you Bro ❤😊
Business owners should create Smart SEO Goals for their websites to increase visibility in search engines and earn more profit from their businesses. Find out what improvements to your website will help you generate leads and convert them into customers.
hi. which website should we check out firstly for it, officially? or app
This is very helpful.
Thanks for the feedback!
one doubt, is there a way to convert chart into SQL query in Looker like dashboard to sql query
excellent advice
Glad you enjoyed the video!
valuable insights 💌
Great! Love it!
Thanks. Very well explained and informative.
Thanks! Glad you liked it, what other topics do you want to see us cover?
Informative!
Started with Leah's video and consuming everything about performance marketing! Most practical and helpful serie on this topic, i would say. Btw... Is there any URL for the mentioned study of Boston consulting group?
Glad to hear you like the series, thanks for the feedback! We're biased but of course agree that Tommy's series is excellent 😉 Absolutely! Here's a link: www.bcg.com/publications/2019/dividends-digital-marketing-maturity
nice content
Why thank you! What would you like to see next?
thanks for all the information!
Glad you liked the video!