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Funnel
Sweden
āđāļāđāļēāļĢāđāļ§āļĄāđāļĄāļ·āđāļ 13 āļĄāļĩ.āļ. 2015
Welcome to Funnel's official TH-cam channel where you'll become a smarter marketer in a snap! Explore all things marketing data and analytics, data visualization, reporting, measurement and more in fun, snackable bites.
Subscribe for new videos every 2 weeks ð
Subscribe for new videos every 2 weeks ð
Marketing Measurement for Beginners | Part 2 - Data-Driven MTA (Multi-Touch Attribution)
Welcome to Part 2 of our mini-series on Marketing Measurement! In this episode, weâre getting into Data-Driven Multi-Touch Attribution (MTA), an advanced method for evaluating the effectiveness of various marketing touchpoints a customer interacts with before making a purchase.
Weâll break down how MTA works, its key benefits, and how it differs from traditional models like last-click attribution. Youâll also learn about the limitations of static multi-touch attribution and why data-driven models offer a more dynamic and accurate way to optimize your marketing strategies.
Be sure to subscribe for parts 3 and 4, where weâll cover Incrementality Testing and Triangulation. ð @WeAreFunnel
TIMESTAMPS
00:00 - 00:38 - What is Data-Driven MTA? (Data-Driven Multi-Touch Attribution Explained)
00:39 - 00:58 - 2 Key Concepts of MTA
00:59 - 1:37 - How Does MTA Work?
1:38 - 2:05 - What Are the Problems with Last-Click Attribution?
2:06 - 2:32 - Limitations of Static Multi-Touch Attribution
2:33 - 3:06 - Why Use Data-Driven Attribution?
3:07 - 3:39 - Benefits of Data-Driven MTA
3:40 - 4:35 - Limitations and Practical Considerations for Data-Driven MTA
4:36 - 5:20 - The Importance of MTA
STAY TUNED:ð
LinkedIn: www.linkedin.com/company/funnel-io/
Instagram: funnel.io
TikTok: www.tiktok.com/@wearefunnel
Blog: funnel.io/blog
#marketingmixmodeling #marketinganalytics #marketingmix #mmm #marketingmeasurement #dataanalytics #dataanalysis #marketingdata #marketingdigital #digitalmarketingtips #digitalmarketing
Weâll break down how MTA works, its key benefits, and how it differs from traditional models like last-click attribution. Youâll also learn about the limitations of static multi-touch attribution and why data-driven models offer a more dynamic and accurate way to optimize your marketing strategies.
Be sure to subscribe for parts 3 and 4, where weâll cover Incrementality Testing and Triangulation. ð @WeAreFunnel
TIMESTAMPS
00:00 - 00:38 - What is Data-Driven MTA? (Data-Driven Multi-Touch Attribution Explained)
00:39 - 00:58 - 2 Key Concepts of MTA
00:59 - 1:37 - How Does MTA Work?
1:38 - 2:05 - What Are the Problems with Last-Click Attribution?
2:06 - 2:32 - Limitations of Static Multi-Touch Attribution
2:33 - 3:06 - Why Use Data-Driven Attribution?
3:07 - 3:39 - Benefits of Data-Driven MTA
3:40 - 4:35 - Limitations and Practical Considerations for Data-Driven MTA
4:36 - 5:20 - The Importance of MTA
STAY TUNED:ð
LinkedIn: www.linkedin.com/company/funnel-io/
Instagram: funnel.io
TikTok: www.tiktok.com/@wearefunnel
Blog: funnel.io/blog
#marketingmixmodeling #marketinganalytics #marketingmix #mmm #marketingmeasurement #dataanalytics #dataanalysis #marketingdata #marketingdigital #digitalmarketingtips #digitalmarketing
āļĄāļļāļĄāļĄāļāļ: 153
āļ§āļĩāļāļĩāđāļ
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Welcome to Part 1 of 4 of our mini-series on Marketing Measurement! In this episode, the focus is on Marketing Mix Modeling (MMM), a statistical technique used to analyze the effectiveness of various marketing channels, both online and offline. The video very simply explains the basics of MMM, including its benefits, how it works, and clears up common misconceptions such as the difference betwe...
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