- 237
- 19 398
Beyond The Technique
United States
เข้าร่วมเมื่อ 14 พ.ค. 2018
Beyond The Technique is a beauty industry consulting company that specializes in salon business development. Our mission is to equip salon owners and their teams with the most innovative business and marketing strategies. Our services include online classes, virtually consulting, in-person workshops & seminars, and our popular podcast-the Beyond the Technique podcast with Kati Whitledge!
Why People Want to Work For You
Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action.
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: beyondthetechnique
MYA Instagram: join_mya
Join the PBA: www.probeauty.org/
FOLLOW GROW SALON + WINE BAR
Website: growsalongtx.com/
Instagram: growsalongtx
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: beyondthetechnique
MYA Instagram: join_mya
Join the PBA: www.probeauty.org/
FOLLOW GROW SALON + WINE BAR
Website: growsalongtx.com/
Instagram: growsalongtx
มุมมอง: 91
วีดีโอ
Prevent Trainer Burnout
มุมมอง 15วันที่ผ่านมา
In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come. JOIN mya! join...
Create A Recruiting Experience
มุมมอง 2714 วันที่ผ่านมา
In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers exclusive training that s...
Creating A Career Path That Lasts
มุมมอง 3721 วันที่ผ่านมา
In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for ...
Surround Yourself with Success
มุมมอง 21หลายเดือนก่อน
In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth! JOIN mya! joinmya.com LET’S CONNECT! BTT I...
Financial Dos and Don'ts of 7 Figure Salons
มุมมอง 15หลายเดือนก่อน
In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out-tune in and share this episode w...
Increase Productivity
มุมมอง 17หลายเดือนก่อน
In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team! JOIN mya! j...
Five Habits of Successful Owners
มุมมอง 46หลายเดือนก่อน
In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success. JOIN mya! joinmya.com LET’S CONNECT! ...
Ordinary People Cultivating Extraordinary Salons
มุมมอง 192 หลายเดือนก่อน
In this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal take...
Therapy For Salon Owners
มุมมอง 212 หลายเดือนก่อน
In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain inta...
Does Your Salon Inspire?
มุมมอง 242 หลายเดือนก่อน
Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend...
The Truth About Med Spas
มุมมอง 612 หลายเดือนก่อน
In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerati...
Three Keys to A Profitable Salon
มุมมอง 542 หลายเดือนก่อน
In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit...
What Makes a Winning Website
มุมมอง 763 หลายเดือนก่อน
In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal cl...
Modern Financials for The Growing Salon
มุมมอง 353 หลายเดือนก่อน
Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your ...
💖💖💗💗💖💖
❤
Thank you for all this interview I got a lot information
❤
So this app helps you formulate? Or is just another place to keep a record of what is used? If this is for formulating, I thought how that would be a great idea years ago! Had no idea technology was even this far! Good for them! 👏🏼👌🏼 this would be a game changer for my students (after they master how to visualize and actually determine proper levels and tones). I feel old 🥳
❤
BBR
He’s amazing!!! The first time that I seen and listened to him was during the pandemic with salon ops or a group for the salon industry! Jay is very knowledgeable and so uplifting!
❤❤❤❤❤❤❤
❤
This is awesome!
Absolutely Amazing 👌👌
❤
Love this SO much!!! ❤
We're so happy to hear that, Paige!
I learned a few things from this. Thanks both of you!
Our pleasure. So happy to hear that!
❤you are so inspiring!! Thank you
Thank you so much, Sandra!
❤❤❤❤❤❤❤❤
I love this so much!! It truly resonated with me. I have been in the industry 35 years but have owned for 13. I have always had a good relationship with all of my former employers ( bosses) and still do! I guess I expected that it would be the same with my employees. For the most part, I do and did but there was a few that left unethical and it truly hurt. As people said you can’t take it personal, I really tried not too but it’s hard not to when you invest so much into them. When you feed them before you feed yourself.
We totally understand, Sandra. Thank you for sharing and congratulations on your many years of success (and perseverance)!
Wow, that's an impressive Return to Sales (RTS) percentage! Congratulations on achieving such a high rate. It would be great to hear more about the strategies and techniques you've implemented to reach this level of success. Your insights could be incredibly valuable to others in the salon industry looking to improve their own RTS metrics. Keep up the fantastic work!
We agree! Thanks for the positive remarks :)
Thank you so much, always a pleasure to connect with Kati!
We love it too!!!! Thank YOU for all you're doing for owners :)
Very interesting!!
Agreed!
This video is so enlightening! Building a culture with a diverse team is crucial, and your insights on fostering inclusion and collaboration are spot-on. Thanks for sharing such practical tips and inspiring examples. Truly valuable for any organization! 🌍🤝💼
I appreciate your courage in effectively leading.
❤
hey
Great insights!
We agree. Thanks!
❤
What booking system do you use?
'promo sm'
Dear I hope you're doing well! I came across your Beyond The Technique TH-cam channel recently and was impressed by your content. However, I noticed some areas that could use improvement for better visibility and engagement. Your thumbnails, video SEO, title, and description could benefit from optimization. Improving these elements could significantly enhance your reach and impact on the platform. If you'd like, I'd be happy to offer some tips and resources to help you with these optimizations. Best Regards, [MD Farhad
Dear I hope you're doing well! I came across your Beyond The Technique TH-cam channel recently and was impressed by your content. However, I noticed some areas that could use improvement for better visibility and engagement. Your thumbnails, video SEO, title, and description could benefit from optimization. Improving these elements could significantly enhance your reach and impact on the platform. If you'd like, I'd be happy to offer some tips and resources to help you with these optimizations. Best Regards, [MD Farhad
Thank you!
Dear I hope you're doing well! I came across your Beyond The Technique TH-cam channel recently and was impressed by your content. However, I noticed some areas that could use improvement for better visibility and engagement. Your thumbnails, video SEO, title, and description could benefit from optimization. Improving these elements could significantly enhance your reach and impact on the platform. If you'd like, I'd be happy to offer some tips and resources to help you with these optimizations. Best Regards, [MD Farhad
Thanks so much!
Hello Kati, I'm a fan of your podcasts and recently joined Mya at the salon. While exploring compensation details, I came across your insightful podcast. I have a simple question: you mentioned paying 10% on the wholesale, and I'm curious about the decision behind choosing wholesale over the full price. Also you level 1 you paid commission plus retail plus hourly? Thank you in advance for your response. With gratitude, Luisa Soleil Salon and Spa
Thanks for emailing us, Luisa!
❤
Great tips!!! Thank you soo much!!!❤
Our pleasure! Thank you for watching!
Great message. I have so many items you mentioned that I personally align with. Great Job !
Such an amazing journey! What an inspiring story!
Love this I am joining! I'm in California I am having issues with a private cosmetology school. Maybe they can help me out. CA changed the law to 1000 hours but the school is not certified so my employee has to stay for 1500 hours. what is the discount code to apply?
Hello Owner! I hope you are well. I have seen the videos on your channel. Your video is very good But your video optimization is very poor 1. SEO Score is very low 2. No Title - Description - Tag SEO friendly 3. No Share Social Media Platform and many problems on your TH-cam Channel. If you solve these problems, your TH-cam I think channel will reach a good position in just one month, I strongly believe that your TH-cam channel will reach a good position within a month.I can solve your problem. I am SEO Expert. I can help you increase your subscriptions and views. I am waiting for your response. Thank you.
Aminah, lying jn the bed being lazy and ran across this video. It was wonderful and am so proud that you're my stylist.
Love the love for our amazing industry here! Thanks Donna.
We agree! Thank you for commenting!
Love Leslie ❤
Us too!!!!
Beautiful
Thank you!
very nice video
We appreciate your feedback!
Nice
Great, Aminah!❤️
*promosm* 😔
👏🏿👏🏿💛💫
Peace Freedom and Authenticity!!
Yes!! Agreed :)
❤❤❤❤
Thank you!
❤❤❤❤
Thank you!