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What can tire industry history from 30 years ago tell us about today's trends? In this episode of What's Treading, Editor David Sickels takes a nostalgic look at the Tire Review 1995 issue. We explore '90s ads, timeless business advice, and emerging tire technologies that still resonate today. Ads in the Tire Review 1995 issue were all about showcasing bold, text-heavy designs and tire manufact...

On average, today’s passenger car tires could contain up to 25 components and as many as 12 different rubber compounds. One of these ingredients is silica. OK, but who cares? You should! Let’s dive into the importance of silica in tires and how this ingredient has completely changed the way tires are engineered, as well as what it means for your customers. Don’t forget to follow us on Instagram...

If you’ve spent time in the tire industry, you’ve noticed a persistent issue: the TPMS tire pressure monitoring system light. Many drivers ignore it, assuming their vehicle performs fine or not knowing what it means. This presents a unique opportunity for you to educate and serve your customers. Why TPMS Lights Shouldn't Be Ignored One in four vehicles runs on underinflated tires. Even a slight...

Suspension damage or misalignment are among the toughest for customers to predict or explain when they come into your shop with an issue. They may tell you they “drive normally” but are still experiencing symptoms that align with damaged suspension components, like accelerated tire wear. Your customers are probably right about “normal driving,” but they don’t account for the potholes, curbs or ...

Has a customer ever come into your shop complaining about a crunch or pop noise as they put their four-wheel drive vehicle into gear, or a whine from the center of the vehicle after moving? Well, that’s probably a driveshaft problem, and it can be spotted from the moment you pull the vehicle into a bay. In this video, let’s talk about some ways you can diagnose driveshaft issues in your custome...

For Tony and Joaquin Gonzalez, leaders of the family-owned tire business Tire Group International (TGI) and Cosmo Tires, their family's extensive history in the tire industry is forever linked with the success of their business. Their story begins in 1942 when their family started repairing and salvaging tires in Cuba during World War II. By the mid-1950s, they became the second-largest Goodyea...

Being short a technician or two can really add up for your business monetarily. Let’s say you have a labor rate of $125 per hour. That means, if you lost a technician, every eight-hour shift equates to $1,000 in missed labor sales and a potential of $1,000 in missed parts sales. That’s $44,000 in missed sales every month with an average of 22 work days per month. Let’s talk about what you can d...

Do you ever wonder where certain sayings come from? For example - “Jack of all trades” is one of my favorites - which generally means someone or something that is good at a lot of different things. But, like, who is Jack? And does he really know all trades? Get this guy on the shop floor, am I right? Speaking of that saying, many people in the tire industry consider all-season tires the “Jack o...

We produce a lot of content on this show, and we know it can be hard to keep up. That's why we feel you deserve an easy-to-digest, condensed version of some of our favorite podcast moments this year. Enjoy thoughts, comments and predictions from the leadership at BKT, Continental, Hercules, Hankook Tire, Kumho Tire, Omni United, Ralson Tire, RNR Tire Express, Sailun Tire Americas, and ZC Rubber...

In your shop, having a solid pay plan for your technicians and counter employees can truly impact the success of your business. Let’s talk about a few different directions you could go when it comes to compensation plans.

Tire manufacturers are constantly trying to find ways to upgrade older versions of their tires to fit updated consumer preferences and vehicle types. Take the all-season tire segment, for example. This segment is proof of how manufacturers adapt to meet customer needs by innovating their all-season offerings. Find out how consumer preferences, technology advancements and vehicle types provide n...

Fire safety may be an elementary idea, but it is one of the most important safety considerations you should have in your shop. Let’s talk more about why fire safety is so important in this video. In your shop, fire hazards are among the most dangerous you have to deal with. Scattered throughout your shop are flammable liquids, materials, and electrical equipment that, if not handled or protecte...

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The key to selling long-lasting tires