In this episode of The A100 Podcast, host Colleen Gallagher welcomes Brent McClendon, President & CEO, and Jason Ortega, Vice President of Public Affairs, of the National Wooden Pallet and Container Association (www.palletcentral.com/) (NWPCA). Together, they unpack the remarkable growth of their association, driven by innovative tools, member engagement and a global advocacy strategy.
Key Highlights:

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Strategic Planning for Growth: Brent and Jason discuss how NWPCA’s focus on building a strong team, resourcing its vision and leveraging its Pallet Design System software fueled membership and revenue growth while expanding its global footprint to 40 countries.


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Global Advocacy Wins: Jason shares insights into NWPCA’s recent success in influencing EU packaging regulations, highlighting the importance of data-driven storytelling, collaborative partnerships and cultural sensitivity.


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Sustainability and Innovation: From a 97% pallet recycling rate to cutting-edge sustainability research, NWPCA’s initiatives demonstrate how associations can drive impactful change for their industries and members.


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Lessons in Leadership: Learn how listening to members, fostering collaboration and embracing change have enabled NWPCA to stay ahead of industry challenges and position itself as a global leader.




This episode is packed with actionable strategies for associations looking to expand their impact, engage members and lead with purpose.
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