To say that Joe Doran is a marketing guru is, honestly, selling him short. Joe's company, Wabash & Lake, is a Fractional Marketing Partner, which means they act as a CMO or Marketing Director for companies who may not be ready to hire full time for that role.
And boy, do they deliver on their promise. Wabash & Lake has no ends to their creative reach, whether it's creating commercials or radio ads, crafting new menus for a restaurant, or understanding the needs of aquaculture marketing, they do it all.
Joe discusses his background in radio, finding his Dream Team, and the need for community engagement.