In this video, we are going to explain about BBA Kerala University Economics Semester 1. This is useful for the students who are appearing for the re-examination as well as for the regular students.
Chapter-Wise Content
Introduction to Managerial Economics
Meaning and Concept of Managerial Economics
Role of Managerial Economists in business decision-making
Demand analysis, demand curve, and demand function
Laws of demand
Elasticity of demand and its estimation
Demand forecasting and methods
Production and Cost of Production
Production function and cost-output relationship
Cost function in the short run and long run
Cost concepts
Practical applications of cost functions
Economies and diseconomies of production
Economies of scale: scope and implications
Market Structure and Pricing
Market structure and pricing types:
Perfect, monopolistic, monopoly, oligopoly
Cartel and types of cartel
Theories of J.S. Bain, Sylos Labini
Behavioural model of Cyert and March
Managerial theories of firms (Baumol’s, Marris’, Williamson’s theories)
Profit-volume analysis and break-even analysis implications
National Income
Basic concepts: GDP, GNP, NNP, and per capita income
Economy growth rate and methods of estimating National Income
Current vs. constant price
Problems in Estimating National Income in India
Role of CSO (Central Statistics Office) and NSO (National Statistical Office)
Fiscal Policy and Monetary Policy
Budget and concepts: Plan and non-plan expenditure
Fiscal deficit, revenue deficit
Inflation, types, and control measures
Monetary policies: SLR, CRR, Repo, Reverse Repo
Open market operations, qualitative credit control
Exchange rates and fiscal policies
Theories of money: Fischer, Keynes, Friedman, Tobin