Discover how Pantone’s 2025 Color of the Year, Mocha Mousse, can inspire your artwork and transform your business. Hallie explores its meaning, ties to cultural trends, and practical ways for artists to incorporate this warm, versatile brown into their practice. Don’t miss these tips for staying relevant, creative, and profitable in the art world.
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Artsy Shark helps artists build strong, sustainable businesses. We publish articles on art marketing and sales strategies, and feature the portfolios of amazing artists from around the world. Become a subscriber to learn how to grow your own small business as a creative entrepreneur. Looking for more help? We offer online courses, personalized help and more.
Hallie Edlund is the Creative Director at Artsy Shark and the creator of the Business Tips for Artists series. A seasoned professional, she specializes in social media management, website development, and virtual assistance, with a strong focus on helping artists grow their small businesses and enhance their online presence. Hallie holds a bachelor’s degree in Art from Towson University and brings over a decade of experience to her work. When she's not helping artists succeed, Hallie enjoys cooking elaborate Italian recipes and exploring the natural beauty of Washington State with her dog. For inquiries, you can reach her at www.artsyshark.com/artist-website-assistance/
SOURCES:
Pantone www.pantone.com/color-of-the-year/2025?srsltid=AfmBOoohpBpvEHFLGtLbqfiuzGGLFzy18LmYRtAXOMYzV05lKjpZn760
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