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Ad Badger
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เข้าร่วมเมื่อ 18 พ.ค. 2017
Welcome to the TH-cam channel of the smartest, most effective Amazon PPC tool. We are changing Amazon PPC by using smart algorithms and delivering valuable PPC education. We are a team of advertisers that wants to manage your Amazon PPC and rip your competitors to shreds.
Subscribe to our channel to get every strategy and technique!
Visit our blog to get insightful blog posts, data, and infographics: www.adbadger.com/blog/
Subscribe to our channel to get every strategy and technique!
Visit our blog to get insightful blog posts, data, and infographics: www.adbadger.com/blog/
How Search Term Algorithms Boost Amazon PPC? [The PPC Den Podcast]
In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success-approaches that could be the key to either soaring sales or getting left behind.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Introduction
02:30 - Survival in the Amazon Business
03:50 - Kickstarter Experience as a Brand Building Bootcamp
06:00 - Combining Creative Branding with Technical Marketing
09:00 - The Role of Search Terms and Their Optimization
27:00 - Importance of Spreadsheet Skills
35:00 - Prioritizing Search Terms
46:00 - Episode Conclusion
🦡 Resources & Links
🦡 GET AD BADGER ➡️ www.adbadger.com/pricing-product-tour/
- What is the SKU Economics Report and How It Boosts Amazon Ads?
th-cam.com/video/k9P6xY6U3CA/w-d-xo.html
- What is the role of data in Amazon campaign management?
th-cam.com/video/j00R-RXRI3I/w-d-xo.html
- What strategies can help minimize wasted spend in Amazon PPC?
th-cam.com/video/FDwPBfb81Ec/w-d-xo.html
- How Do Technical And Creative Strategies Work Together In Amazon PPC?
th-cam.com/video/uSYDFcbU7hQ/w-d-xo.html
- Can Amazon PPC Success Be Predicted?
th-cam.com/video/i7STZvUaWa4/w-d-xo.html
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: www.adbadger.com/amazon-ppc-checklist/
Review all our show notes: www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jeremy Suelflow
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Introduction
02:30 - Survival in the Amazon Business
03:50 - Kickstarter Experience as a Brand Building Bootcamp
06:00 - Combining Creative Branding with Technical Marketing
09:00 - The Role of Search Terms and Their Optimization
27:00 - Importance of Spreadsheet Skills
35:00 - Prioritizing Search Terms
46:00 - Episode Conclusion
🦡 Resources & Links
🦡 GET AD BADGER ➡️ www.adbadger.com/pricing-product-tour/
- What is the SKU Economics Report and How It Boosts Amazon Ads?
th-cam.com/video/k9P6xY6U3CA/w-d-xo.html
- What is the role of data in Amazon campaign management?
th-cam.com/video/j00R-RXRI3I/w-d-xo.html
- What strategies can help minimize wasted spend in Amazon PPC?
th-cam.com/video/FDwPBfb81Ec/w-d-xo.html
- How Do Technical And Creative Strategies Work Together In Amazon PPC?
th-cam.com/video/uSYDFcbU7hQ/w-d-xo.html
- Can Amazon PPC Success Be Predicted?
th-cam.com/video/i7STZvUaWa4/w-d-xo.html
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: www.adbadger.com/amazon-ppc-checklist/
Review all our show notes: www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jeremy Suelflow
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
มุมมอง: 260
วีดีโอ
What is the SKU Economics Report and How It Boosts Amazon Ads? [The PPC Den Podcast]
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FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
I Had to add additional columns and the first sheet splits it great, but the other show an error not sure why.
Weird changes, need to try if the + modifier works on exacts then. And +broad is like the real phrase match. Gotta scan everything thoroughly :D
عالیست❤❤❤
I started like this and for many years I had campaigns with thousands of keywords because the ACOS on those campaigns was good and those random sales brought reviews. And I mean I had like 250 000 keywords running for 1 product, broad $0.05. But I see now it's not the way and the 'wasted spend' could go to bigger bids on search terms that have better conversions. Now I'm trying to do things more precisely. I'm not sure about turning it off but I guess it hurts the listing?
Can't wait! :)
Great tips. I had in on auto since forever. I got similar ACOS and conversion rate on all placements. But it seems to be worth it to split the keywords to different campaigns and adjust placements. Micro managing all the way. I wonder what does it even mean that they are 'automating' it. Does turning it off make it fixed bids and not auction down?
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
You guys have so much valuable Content . Can you compile a 6-10 hrs Amazon playlist for us pleassssseee
Ncie❤
if i have , broad, phrase, and exact match campaigns should I put the broad search terms as a negative in the phrase campaign, and so on and so forth to avoid internal competition?
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
great episode!!!
Thank You! 🦡
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
That intro though😂 👍🏽
Found it ❤
Thank You 🦡
Thank you so much, I’m about to start getting into getting the ad going and this was definitely the push that I needed, I hope I can find the whole video to this.
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
Excellent insights!
still getting this error?
bro what
How would you manage this strategy if you have hundreds of ASINs and campaigns? Wouldn't that lead to thousands of Ad groups? Unless you are using Amazon's targeting feature or software, it doesn't seem having separate Ad Groups would be an efficient way to work and instead creates more work and makes the search term feature of promoting KWs useless and turns it into a manual process.
By the way, newly on Amazon, in case we have active SP PAT campaigns, in this scenario we will not have just 6 positive keywords. We will have 6 plus the number of SP PAT campaigns. Fortunately, we can add negative keywords at the campaign level for SP PAT
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
Tag, you're it! 🦡🦡🦡🦡🦡adbadger.com/
I really love this intense insights... Thank you
Thank you for watching!
I'll m Mnp😊😅Z to. Out 0:21
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
Abe is a rockstar - one of the smartest guys in the amazon space.
No disagreement here! He's a champ
👉963hz?
Thank you for hosting me! This episode was so much fun!
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
Thank you so much for yet another great episode. Not able to find any google sheet though. Could you please check that.
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
Fantastic episode. I can't find any downloadable spreadsheet though.
hey, I emailed you
Solid Gold Love this
Woah, new intro!?
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
really very helpful series stuff of knowledge about Amazon SEO Thanks i watched this series in 2024 after 3 years. thanks both of them are killer strategies about SEO.
About nothing
FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/
I like this guy. Great episode as always.
Thank you 🙏
The simple to do this manually is to do an X-ray pull of the top 25 products in your kw market. Next sum the revenue of your segment. From there divide each ASINs revenue by your segments total revenue.
❤ great video, Learned from Mansor Many things, Also favorite on LinkedIn
Can you share the sheet here?
Can you please share this podcast link?
Thank you for having us!
Many thanks! 🙏
10/10 comediet points for the opening song