Presented by Cotton Incorporated and The Robin Report
How do you get anyone’s attention when over 4,000 text messages are sent every second and 10 million TikToks are uploaded daily? Cutting through so much digital noise requires authenticity and strategic cross channel engagement. LoveShackFancy and WeWoreWhat are revolutionizing consumer connections by leveling up social platform marketing as real-time focus groups that inform product development and brand strategy.
LoveShackFancy and WeWoreWhat founders Rebecca and Danielle, discuss how brands can create meaningful connections across generations through an authentic voice and community trust, pillars that Cotton Incorporated has also used for over 50 years.
Brand partnerships and collaborations between Cotton Incorporated and LoveShackFancy and WeWoreWhat show the valuable lessons in aligning with customers’ core values and trust. Watch and learn how two popular brands drive deep engagement and build social media strategies that matter to today’s younger consumer.